RFID技術結合自有品牌精品材質成衣之創新經營模式

Abstract

無線射頻辨識系統（RFID，Radio Frequency Identification System）技術近幾年來被廣泛地討論與研究，此技術所能應用的領域非常廣泛，目前真正採用此項技術的領域包括：運輸業、醫療業、精品業、票券系統、門禁管制、病人追蹤…等等不勝枚舉。再加上RFID技術已逐漸成熟，採用成本不再令業者望塵莫及，使得RFID技術不斷發展，各知名研究機構對未來市場價值預測不斷攀升。 現今精品商品著注於高度品牌形象，如世界時尚名牌Louis Vuitton、GUCCI、CHANEL等，強調精品商品為擁有者所帶來的社會地位及炫耀心理；卻忽略強調高度功能性為本質之精品材質商品，能夠為顧客創造更高價值之。故本研究以高功能性精品材質成衣為訴求，再結合RFID技術來驗證精品材質成衣的真偽機制，來建構一個嶄新的創業模營運式，創造精品材質自有品牌成衣之品牌形象及效益。 本研究透過精品材質成衣與RFID技術的應用，開創一嶄新創業營運模式，將可達成以下助益： 1.建立高功能保證的品牌形象。 2.辨識精品成衣真偽。 3.建立商品歷史價值。 4.產品延伸及市場定位。

RFID (Radio Frequency Identification System) has been extensively studied and discussed in recent years. At present, this technology has been applied to many fields such as transportation, security management, luxury product, united ticket system, patient track, and medical treatment and so on. Moreover, the RFID technology has gradually matured and sophisticated so that it is almost accessible to anyone, which makes the technology become burgeoning and thriving. Besides, many famous research institutes predict the future market value of RFID technology will be going up unceasingly. Nowadays, luxury products centre on high brand image, such as world fashion brands, Louis Vuitton, GUCCI, CHANEL …etc. These luxury brands highlight the social status and garish psychology for the luxury products owner. In fact, we neglect the luxury products with the best quality and functional materials. They can create more value for buyers. Therefore, on the base of high functional-materials ready-made garments, we apply RFID technology to combine high functional-materials ready-made garments to build a completely new innovative business model, and build a good image of own brand luxury material ready-made garments in the study. To rely on the application of luxury material ready-made garments and RFID technology, we can found a completely new innovative business model, and this model can accomplish the following benefits: 1.Build high function-guaranteed brand image. 2.Identify the luxury material ready-made garments. 3.Record history the luxury material ready-made garments. 4.Product extension and market positioning.