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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/23993完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 巫和懋 | |
| dc.contributor.author | Ta-Chih Chou | en |
| dc.contributor.author | 鄒大智 | zh_TW |
| dc.date.accessioned | 2021-06-08T05:13:42Z | - |
| dc.date.copyright | 2006-07-31 | |
| dc.date.issued | 2006 | |
| dc.date.submitted | 2006-07-11 | |
| dc.identifier.citation | 中文文獻
1. Brandenurger, A.,Nalebuff, B箸/許恩德譯, “競合策略”, 培生教育出版股份有限公司, 2004 2. McGrath, M箸/蕭美惠譯, “高科技企業的產品策略”, 中衛發展中心,2004 3. Porter, M箸/周旭華譯, “競爭策略” 天下文化, 1998 4. Steunbock, D箸/李芳齡譯, “小國競爭者的策略轉折路” 商智文化, 2002 英文文獻 1. Dixit, A., Nalebuff, B. (1991). “Thinking Strategically – The competitive Edge in Business, Politics, and Everyday Life” Norton 2. Gawer, A., Cusumano, M. (2002) “Platform Leadership: How Intel, Microsoft, and Cisco Drive Industry Innovation”, Harvard Business School Press 3. Grant, R. (2002). “Contemporary Strategy Analysis”, Blackwell 4. Katz, M., Shapiro, C. (1985). “Network Externalities, Competition, and Compatibility” American Economic Review, 75, page 424-440 5. Kotler, P. (2003). “Marketing Management” Prentice Hall 6. “Nokia Corporation Innovation and Efficiency in a High-Growth Global Firm” (2001) Graduate School of Business, Stanford University 7. Pfannes, P. (2002). “ Strategic Levers in Standardization Processes in the Mobile Communication Industry” Center for digital technology and management, Munich 8. Shapiro, C and Varian, H. (1999). “Information Rules: A Strategic Guide to the Network Economy” , Harvard Business School Press 9. Shapiro, C., Varian, H. (1999). “The Art of Standard Wars”, California Management Review 網路資料 1. “PCI Industrial Computer Manufactures Group ”, http://www.picmg.org/ 2. “Intel Corp.”, http://www.intel.com/technology/atca 3. “NMS Communications Corp.”, http://nmscommunications.com/atca 4. “Kontron AG”, http://www.kontron.com 5. “ADLINK Technology”, http://www.adlinktech.com | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/23993 | - |
| dc.description.abstract | 本論文主要的目的，在於探討一家台灣工業電腦公司- 凌華科技，在面對一個甚具潛力的國際標準時，所面臨的策略選擇空間以及可行之策略。該標準之中文名稱為“先進電腦運算架構” (ATCA, Advanced Telecom Computing Architecture)。預料其將以開放性的架構，突破過去電信製造寡占局面，而以完整供應鏈來降低電信系統設備的建置成本。
本論文探討的邏輯，係以諾基亞為對照案例，並以價值網，六力模型與平台策略的概念來解讀其面對GSM的過程-，藉以檢視其標準化之策略運用。隨即以ATCA產業分析及上述觀念，架構出案例研究公司凌華科技與其它參賽者在ATCA標準平台中的競合關係。其結論將說明，凌華為強化其在整個賽局中的附加價值，應以系統板卡與機箱作為其進入平台的範圍，並與領導廠商與發展電信特定應用之廠商建立互補性的夥伴關係，透過市場與專業驗證以提供更完整的電信應用平台。此外，建議凌華建立標準以外的技術智慧財產權，與其他參賽者進行差異化，並以過去較具優勢的市場經驗，將ATCA導入非電信產業，以強化其在ATCA的競爭優勢。 | zh_TW |
| dc.description.abstract | This paper is to provide an industrial computer company with strategic alternatives when it is facing a potential international standard named ATCA, the acronym of Advanced Telecom Computing Architecture. The ATCA has been being built by a prestigious international consortium- PICMG (PCI Industrial Computer Manufactures Group) with the standard version of PICMG 3.X. ATCA is defined as an open system which is mainly specified for telecommunication systems as those systems have been dominated chronically by large telecom equipment manufactures with proprietary standards. It is expected, the ATCA will be supported by a comprehensive supply network so that the cost of implementing and maintaining telecom systems will be reduced vastly.
For thoroughly understanding the key success factors to facing standardization process, a case review of Nokia versus GSM has been firstly interpreted by three concepts: six forces model, value net and platform strategy. Thereafter, the company is reasoned with the value net structure including customers, suppliers, complementors and competitors. The co-opetition relations with the company are discussed and the analytical result indicates, instead of being a wannebe as the company wishes, it should play a role as competitive complementor in the ATCA value net, focusing on system board with quality as well as cost advantages Furthermore, for increasing the added value of the company, it is suggested to build solid external relations with other players to complete its product line for high-end telecom systems. In addition, the company should consider setting up higher competitive barrier with technical patents based upon ATCA. More suggestions lay on that the company could apply ATCA to its more experienced industry where relative advantages exist. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T05:13:42Z (GMT). No. of bitstreams: 1 ntu-95-P92746028-1.pdf: 546087 bytes, checksum: 869bf736d03f0e1bd406c09b97785989 (MD5) Previous issue date: 2006 | en |
| dc.description.tableofcontents | 目 錄
中文摘要 3 目 錄 5 第1章 研究背景與動機 10 1.1. 研究目的與分析架構 11 1.2. 研究範圍 12 1.3. 研究方法 12 第2章 文獻探討 14 2.1. 標準之定義與分類 14 2.2. 標準之制定 15 2.3. 標準化與網路外部性 15 2.4. 標準化與創新 16 2.5. 標準化動態過程-市場標準制定 17 2.6. 準標準化過程與競爭關聯 17 2.7. 廠商因應標準化主要策略 17 2.8. 平台策略 19 2.9. 價值網 20 2.10. 六力模型 23 第3章 標準化案例分析 24 3.1. GSM 發展歷程 24 3.2. 諾基亞的產業轉型 29 3.3. 領導者的決策 30 3.4. 組織策略 31 3.5. 諾基亞價值網模型策略分析 33 3.6. 標準化策略平台 35 3.7. 小結 – 諾基亞的挑戰 39 第4章 先進電信運算架構平台與產業介紹 41 4.1. 先進電信運算架構平台標準與技術介紹 41 4.2. ATCA市場預估 43 4.3. ATCA在電信市場的主要應用 44 4.4. ATCA平台標準領導者分析 45 4.5. ATCA供應鏈分析 47 4.6. ATCA 廠商運用策略分析 49 第5章 主要參與者介紹 54 5.1. 研究對象介紹 – 凌華科技 55 5.2. 顧客與供應商 56 5.3. 競爭者 58 5.4. 互補者 59 5.5. 其他 – 潛在競爭者與替代者 60 5.6. 小結 60 第6章 應用案例分析 62 6.1. 比較分析 62 6.2. 競合關係 63 6.3. 平台策略 65 6.4. 小結 68 第7章 結論與未來研究建議 71 7.1. 結論 71 7.2. 研究限制與未來研究建議 72 參考文獻 74 | |
| dc.language.iso | zh-TW | |
| dc.title | 面對先進電腦運算架構標準化之因應案例分析 | zh_TW |
| dc.title | Strategic Settings for Advanced Telecom Computing Architecture (ATCA) – Case Study of a Taiwan Industrial Computer Company | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 94-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 江炯聰,蔡揚宗 | |
| dc.subject.keyword | 先進電腦運算架構,價值網,六力模型,平台策略,標準化, | zh_TW |
| dc.subject.keyword | ATCA,Six Forces Model,Value Net,Platform Strategy,Standardization, | en |
| dc.relation.page | 75 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2006-07-13 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 國際企業學研究所 | zh_TW |
| 顯示於系所單位： | 國際企業學系 | |
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