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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 陳忠仁 | |
| dc.contributor.author | Jack Liu | en |
| dc.contributor.author | 劉駿逸 | zh_TW |
| dc.date.accessioned | 2021-06-08T05:10:21Z | - |
| dc.date.copyright | 2011-08-08 | |
| dc.date.issued | 2011 | |
| dc.date.submitted | 2011-07-14 | |
| dc.identifier.citation | 1. Adam M. Brandenburger and Barry J. Nalebuff, “Co-Opetition : A Revolution Mindset That Combines Competition and Cooperation”, 1996
2. Albert S Humphrey, “Stakeholders Concept and SWOT Analysis”, 1970 3. Anita Elberse and Sunil Gupta, “Hulu: An Evil Plot to Destroy the World”, HBS, March, 25th, 2010 4. Anderson P., and M.L. Tushman, “Technological discontinuities and dominant designs,” Administrative Science Quarterly, 1990 5. Annabelle Gower and Michael Cusumano, “Platform Leadership”, 2008 6. Arthur, W. B., “Positive feedbacks in the economy”, 1990. 7. Chun Ying Hung, “LCD TV: Why it is winning the digital TV Race”, 2008 8. Danielle Marie Newman, “Changes in broadcast television, A Study of Recent Challenges Facing the Broadcast Television Networks”, 2007 9. Internet World Stats, “Internet usage and Population in North America,”, August 28, 2009 10. Melissa A. Schilling, “Strategic Management of Technological Innocation”, 2010 11. Michael Porter, Nicholas Argyres, Anita M. McGahan, 'An Interview with Michael Porter', The Academy of Management Executive, 2002 12. Michael E. Porter., 'The Five Competitive Forces that Shape Strategy', Harvard Business Review, January, 2008 13. Thomas Eisenmann, Geoffrey Parker, Marshall Van Alstyne, “The Game Theory Strategy That's Changing the Game of Business by Platform Envelopment”, July 27 2010 14. Standard & Poor’s, “Broadcasting, Cable & Satellite Industry Survey”, July 30, 2009 15. http://www.apple.com 16. http://www.comcast.com/ 17. http://www.google.com 18. http://www.iab.net/insights_research/industry_data_and_landscape/1675/804370 19. http://www.ncta.com 20. http://www.netflix.com 21. http://www.npd.com 22. http://www.physorg.com/news/2010-11-cable-tv-subscribers-online.html 23. http://www.trefis.com/stock/cmcsa/articles/41276/comcast-could-benefit-from-reduced-capital-intensity/2011-02-23 24. http://tvbythenumbers.zap2it.com/2011/01/12/picture-1000-words-us-cable-provider-map/78308/ 25. http://www.yahoo.com | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/23805 | - |
| dc.description.abstract | The purpose of the study is to analyze the importance of the technology transformation and impact on broadcast TV industry as the result of Smart TV development. The study starts with analysis on traditional broadcast TV industry structure and competitiveness analysis to determine the important characteristics of current broadcast TV industry. The technology enablers behind Smart TV transformation are discussed based on industrial transformation theory. The study further analyzes the new industrial structure and eco-system of Smart TV, and the impact to cable operators as the result of platform envelopment. Suggestions to incumbents and new entrants in response of Smart TV development will be provided in the study based on the analysis of the strengths and weaknesses of each individual market participant. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T05:10:21Z (GMT). No. of bitstreams: 1 ntu-100-R98749027-1.pdf: 2413234 bytes, checksum: 31aa5cd203d8c12657670aa46ababee0 (MD5) Previous issue date: 2011 | en |
| dc.description.tableofcontents | Abstract…………………………………………………………………………………i
Table of Contents………………………………………………………………………ii List of Figures…………………………………………………………………………v List of Tables…………………………………………………………………………vi Chapter 1 Introduction…………………………………………………………1 1.1 Study background and motivation…………………………………………1 1.2 Research purpose…………………………………………………………1 Chapter 2 Literature review…………………………………………………………3 2.1 Five-force model……………………………………………………………3 2.2 Complementors………………………………………………………………4 2.3 Platform envelopment………………………………………………………5 Chapter 3 Methodology……………………………………………………………8 3.1 Research framework.……………………………………………………8 3.2 Measures……………………………………………………………………9 3.3 Data collections……………………………………………………………10 Chapter 4 Traditional broadcast TV industry analysis…………………………….11 4.1 Traditional broadcast TV industry eco-system……………………………...11 4.1.1 Studios and Production Companies.........................................................12 4.1.2 Broadcast and Cable Networks................................................................12 4.1.3 Cable and Satellite Operators...................................................................13 4.1.4 Advertisers...............................................................................................13 4.1.5 Viewers....................................................................................................14 4.2 Traditional broadcast TV industry competitiveness analysis………………14 4.2.1 Bargain power of suppliers......................................................................14 4.2.2 Bargain power of buyers..........................................................................15 4.2.3 Threat of new entrants..............................................................................15 4.2.4 Rivalry among existing firms...................................................................15 4.2.5 Threat of substitution...............................................................................16 4.2.6 Complementors........................................................................................17 4.3 Characteristics of traditional broadcast industry and current status…………18 4.3.1 Vertical integration..........................................................................................18 4.3.2 Price discrimination and bundling due to low bargain power on advertisers and viewers............................................................................18 4.3.3 Drawbacks................................................................................................19 4.3.4 Current status of broadcast TV industry..................................................20 Chapter 5 Smart TV development………………………………………………22 5.1 Introduction of Smart TV and its technology enablers……………………22 5.2 Smart TV eco-system and value-chain…………………………………23 5.3 Business models and competitiveness analysis of current Smart TV platform providers……………………………………………………………………25 5.3.1 Netflix......................................................................................................25 5.3.2 Apple TV.................................................................................................29 5.3.3 Google TV...............................................................................................33 5.3.4 Summary of Smart TV platforms and on-line content aggregators.........38 5.4 Impact of Smart TV development on cable operators, SWOT analysis and suggested strategies of Smart TV participants………………………………40 5.4.1 Five Force Analysis with Complementors on Cable Operators in 2011 comparing to 2009...................................................................................40 5.4.1.1 Threat of New Entrants...................................................................40 5.4.1.2 Threat of substitution......................................................................41 5.4.1.3 Bargaining power of buyers...........................................................41 5.4.1.4 Bargaining power of suppliers........................................................42 5.4.1.5 Rivalry among established firms....................................................42 5.4.1.6 Complementors...............................................................................42 5.4.2 SWOT analysis and suggested strategies of Smart TV market participants...............................................................................................44 5.4.2.1 Original content providers..............................................................44 5.4.2.2 Cable operators...............................................................................45 5.4.2.3 TV manufactures............................................................................47 5.4.2.4 On-line content aggregators...........................................................48 5.4.2.5 Smart TV platform providers.........................................................48 Chapter 6 Summary and suggestion……………………………………………50 6.1 Research conclusions………………………………………………………50 6.2 Research implications and suggestions……………………………………51 6.3 Research limitations........................................................................................52 6.4 Future study…………………………………………………………………52 Reference………………………………………………………………………………53 Appendixes……………………………………………………………………………55 | |
| dc.language.iso | en | |
| dc.title | 智慧型電視發展和產業分析及對傳統電視產業影響 | zh_TW |
| dc.title | Smart TV development and industry analysis, and the impact to the traditional broadcast TV industry | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 99-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 林博文,洪世章 | |
| dc.subject.keyword | 智慧型電視,平台包覆,蘋果電視,谷歌電視,互補產品, | zh_TW |
| dc.subject.keyword | Smart TV,platform envelopment,Apple TV,Google TV,Complementors, | en |
| dc.relation.page | 56 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2011-07-15 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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|---|---|---|---|
| ntu-100-1.pdf 未授權公開取用 | 2.36 MB | Adobe PDF |
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