請用此 Handle URI 來引用此文件：
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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 趙義隆(Yi-Long Jaw) | |
| dc.contributor.author | Jeffry Lee | en |
| dc.date.accessioned | 2021-06-08T05:07:31Z | - |
| dc.date.copyright | 2011-07-06 | |
| dc.date.issued | 2011 | |
| dc.date.submitted | 2011-06-14 | |
| dc.identifier.citation | References
A.E.I. – FEDELE. 2008. “Plan estratégico del turismo en España 2009-2011”, Gobierno de España, Ministerio de Industria, Turismo y Comercio, España. Álvarez, J. R. 2002. “Españoles pioneros de la enseñanza del español en Taiwán” (1950-1980). Encuentros en Catay 16: 20–33, Taipei, Taiwan. CCE (Cámara de Comercio de España en Taiwán).2009 “Informe de Ferias: EEFT 2009b”, ICEX, Taipei, Taiwan. CCE (Cámara de Comercio de España en Taiwán).2010a, “El mercado de la enseñanza del español en Taiwán”, ICEX, Taipei, Taiwan. CCE (Cámara de Comercio de España en Taiwán). 2010b. “Informe de Ferias: EEFT 2010”, ICEX, Taipei, Taiwan. Cegos, T. 2008. “Análisis de la oferta ELE en España y de la demanda de español”, Madrid Spain. Chen, Y.T. 1996. “Orientation, motivation, and demotivation of college students of southern Taiwan in foreign language acquisition: The effects of learner major and target language”, Unpublished master’s thesis, Southern Taiwan University of Technology. Crookes, G. and R.W Schmidt.. 1991. “Motivation: Reopening the research agenda”, Language Learning 41 (3): 468–512. Dornyei, Z. 1994. “Motivation and motivating in the foreign language classroom” Modern, Language Journal 78 (3): 273–85. Eumeia (Language Center). 2010. “Annual Report 2009-2010”, January 2011, Taipei, Taiwan. Fisac, T. 2000. “La enseñanza del español en Asia Oriental”, El español en el mundo. Anuario del Instituto Cervantes, Centro Virtual Cervantes, Madrid. Goverment Information Office. 2010. History of Taiwan. Retrieve from the World Wide Web: http://www.taiwan.gov.tw on May 5, 2010. Grosse, C. U. 1998. “The Economic Utility of Foreign Language Study”, Blackwell Publishing, The Modern Language Journal 82(4): 457–472. Ho, M.C. 1998. “Culture Studies and Motivation in Foreign and Second Language Learning in Taiwan”, Language, Culture and Curriculum, 11(2): 165–182. Huang, M. F. 2007. “Why do University EFL students want to learn English?”, Unpublished master’s thesis, Providence University. Instituto Cervantes. 2007. “Plan curricular del Instituto Cervantes” Editorial Biblioteca nueva, Madrid, Spain. Jain, S. C. 2004.“Marketing: Planning & Strategy”, Thomson Custom Publishing, seventh edition, Ohio. Keegan, W.J. and M. C. Green. 2005. “Global Marketing”, Pearson Prentice Hall, fourth edition. Lin, T. J. 1999. 'La enseñanza del español en Taiwán. La necesidad del aprendizaje de segundas lenguas', Cuadernos Cervantes de la Lengua Española 30, pp. 9–15, Madrid, Spain. Mazzarol, T. and & G. N. Soutar..2002. “Push-pull factors influencing international student destination choice”, International Journal of Educational Management 16(2): 82–89. MOE, ROC (Ministry of Education R.O.C.) 2009. “The Second Five-Year Plan for Promotion of Second Foreign Language Study in Senior High Schools”, Taipei, Taiwan. OECEEP (Oficina Económica y Comercial de la Embajada de España en Pekín). 2010a. “El sector de la educación en China”, ICEX, Beijing, China. OECEEP (Oficina Económica y Comercial de la Embajada de España en Pekín). 2010b. “Informe de Ferias: China Education Expo 2010”, ICEX, Beijing, China. Oxford, R. and J. Shearin. 1994. “Language Learning Motivation: Expanding the Theoretical Framework”, The Modern Language Journal 78(1): 12–28. Pine, J. and J. Gilmore. 1999. “The Experience Economy”, Harvard Business School Press, Boston. Real Decreto. 1999 (1526). “Por el que se aprueba el Reglamento del Instituto Cervantes”, Madrid, Spain. Real Decreto. 1988 (967). “Sobre Ordenación de las Enseñanzas correspondientes al primer nivel de las enseñanzas especializadas de idiomas”, BOE number 218 from 10/9/1988, p, 26964. Ministerio de Educación y Ciencia, October 1988, Madrid, Spain. Seedhouse, P. 1995. “Need analysis and general English”. ELT Journal 49(1): 59–67. Shipley, D. and E. Colin.1992. “Power, Conflict and Co-operation in Brewer-Tenant Distribution Channels”. International Journal of Service Industry Management 4(3): 44–19. Turespaña. 2008. “Estudio de productos turísticos (turismo idiomático)”, Instituto de Turismo de España | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/23709 | - |
| dc.description.abstract | Abstract
Students in the Asian region, especially Taiwan, have shown an increasing interest in learning Spanish language in recent years. Nonetheless, the lack of attention from Spanish language institutions has not allowed this market to develop its full potential. In this context, the present thesis focuses on Spanish language students in Taiwan and their potential interest to visit Spain to continue their Spanish language studies. This thesis also approaches Spanish language instruction institutions and their intentions for matching the needs of Taiwanese Spanish language students. This research analyzes the Spanish market supply to understand the industry of Spanish language instruction for foreigners in Spain. To do so this research analyzed data from Spanish language organizations and government institutions aimed at promoting Spanish language and culture around the world. Finally this thesis also inquired Spanish language schools directly interviews looking for answers about promotional initiatives or strategic plans aimed at the Taiwanese market on behalf of Spanish language schools in Spain. Results from the analysis of Spanish language schools show a mismatch between the interest of Spanish schools in the Taiwanese market and the current actions aimed at fulfilling Taiwanese students’ needs. Another section of this research focused on evaluating the potential demand from Spanish language students in Taiwan. The data collected indicates that Taiwanese Spanish language students’ demand has a relatively high potential and, more importantly, that Spanish language instruction institutions in Spain are mostly unaware or completely uninformed about this potential. The Approach to Taiwanese Spanish language students’ demand side was more direct. This thesis surveyed Spanish language students among the largest categories of students in Taiwan. Results from the survey show that Taiwanese Spanish language students are very interested in Spain as a country and in Spanish language and culture. Furthermore data also shows that Spanish language students are willing to travel to Spain and continue their language studies there. Key words: Spanish language, language instruction, language instruction institutions, students; motivations | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T05:07:31Z (GMT). No. of bitstreams: 1 ntu-100-R94724089-1.pdf: 1667077 bytes, checksum: c7333c31e8ee26962e51f8b085ca027c (MD5) Previous issue date: 2011 | en |
| dc.description.tableofcontents | Contents
Preface 1 Chapters’ Structure 1 Chapter 1 : Introduction 2 1.1 Spanish language instruction for foreigners in Spain 2 Instituto Cervantes 3 EDUESPAÑA 3 FEDELE 4 1.2 History of Spanish language instruction in Taiwan 6 1.3 Spanish language instruction in Taiwan 7 Public senior high schools, universities and private Schools 8 Public senior high schools 8 Universities 8 Private language schools 9 1.4 Research Objectives 10 Primary objective 10 Secondary objectives 10 1.5 Hypothesis 11 Chapter 2 : Literature Review 13 2.1 Motivations to study foreign languages 13 2.2 Motivations of Taiwanese students to study foreign languages 15 2.3 Motivations of students to study Spanish language in Spain 16 Chapter 3 : Methodology 17 3.1 Secondary sources from the supply side 17 Spanish language institutions 17 Course supply and marketing promotions from Spanish language institutions 18 3.2 Primary Sources from the Supply Side 19 Spanish language instruction institutions 19 3.3 Primary sources from the demand side 19 Focus group 19 Survey 21 Chapter 4 : Findings and Analysis 25 4.1 Supply side 25 Spanish instruction institutions qualifications 25 Spanish instruction institutions market share 27 Spanish instruction institutions geographic distribution 28 Spanish supply-side interest in Spanish language students: Taiwan or China 31 Spanish Language Instruction Institutions: Products and Services 36 Official Spanish representatives in Taiwan 44 4.2 Demand Side 44 Students’ criteria when choosing Spanish language schools in Spain: Focus Group 44 Private Spanish language-school students 47 Motivations to learn Spanish language 47 Interest in visiting Spain and studying Spanish language in Spain 49 Criteria when choosing a Spanish language instruction institution in Spain 53 Students profile and motivational options 55 University Spanish language students 57 Motivations to learn Spanish language 57 Interest in visiingt Spain and studying Spanish language in Spain 59 Criteria when choosing a Spanish language instruction institution in Spain 63 Student profile and motivational options 65 Comparative Analysis between private schools and university students 66 Chapter 5 : Discussion 72 5.1 Motivations to learn Spanish language 73 Private Spanish language school students 73 University Spanish language Students 73 5.2 Potential interest in language studies in Spain. 74 Students of Private Spanish language schools 74 University Spanish language students 75 5.3 Criteria when choosing a Spanish language instruction institution in Spain. 76 Students of private Spanish-language schools 76 University Spanish language Students 76 5.4 Language academies in Spain and their perception of Taiwanese demand. 77 Inexistence of institutional control 77 Lack of Spanish language instruction market information in Spain 77 Geographic concentration 78 Services provided by the language institutions 78 5.5 Strategies of language academies in Spain. 79 Market potential 79 Spanish institution’s perception of market potential 80 Divergence between perception and action. 80 5.6 Potential use of Spanish language studies. 81 Conclusions 82 Recommendations 84 Future research 84 Demand side 85 Supply side 86 References 87 Appendix 90 | |
| dc.language.iso | en | |
| dc.title | 臺灣人在胼手胝足地開拓西班牙語世界：西班牙語言機構符合臺灣學生所需嗎？ | zh_TW |
| dc.title | A Taiwanese way to the Spanish world: Do Spanish language institutions match Taiwanese students' needs? | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 99-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 謝明慧(Ming-Huei Hsieh),Bernardo Trejos(Bernardo Trejos) | |
| dc.subject.keyword | 西班牙文,西班牙文補習班, | zh_TW |
| dc.subject.keyword | Spanish language,instruction,students, | en |
| dc.relation.page | 105 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2011-06-15 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 國際企業學研究所 | zh_TW |
| 顯示於系所單位： | 國際企業學系 | |
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