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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 吳學良 | |
| dc.contributor.author | Chieh-Feng Hsieh | en |
| dc.contributor.author | 謝杰峰 | zh_TW |
| dc.date.accessioned | 2021-06-08T05:06:43Z | - |
| dc.date.copyright | 2011-08-09 | |
| dc.date.issued | 2011 | |
| dc.date.submitted | 2011-06-29 | |
| dc.identifier.citation | 中文文獻：
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/23647 | - |
| dc.description.abstract | The cloud computing market boomed during 2010 with more and more companies adopting cloud services. There's no doubt that cloud computing is one of the biggest buzzwords in the IT industry today. As many giant companies of this world battle for supremacy in the cloud, how can Taiwanese companies take a share of the profits?
Taiwanese companies focus on the development of cloud computing. However, they have to understand more about the characteristics of the product before the companies provide cloud computing service platform. In this research, I considered the cloud computing services as a kind of platform services. Firstly, I used three classic cases which are Amazon Cloud Computing IaaS Case, Apple App Store Case and Nintendo Wii Case to figure out how the platform products and services work and what are key characteristics of the products. In the case study, Amazon and Apple successfully expanded their markets through providing the cloud services while Nintendo Wii didn’t sustain its competitive advantage for a long period. The research focuses on value creation and value appropriation. Secondly, I used plenty of theories to support the outcome, such as value net, ecosystem, blue ocean strategy, value appropriation, imitation, substitute, hold-up, and slack. Referring to these three cases, we figured out how these giants conducted their strategies for platform services and products and what kinds of factors determined their fates of success or failure. Finally, I used the case of Chung Hua Telecom (CHT), which has the largest market share of Telecom in Taiwan to discuss how the platform works in Taiwan market. Results showed that it made a lot of efforts to enter cloud computing industry. For example, it improves its equipments and infrastructures. CHT has advantages on its own fixed line and wireless devices. Moreover, it coordinates with Quanta Computer, Microsoft and Trend Micro on IaaS, PaaS and SaaS. However, CHT is still in the earlier stage of development. The big challenge for CHT is how to gain sustainable profit in the industry. CHT should try to attract more application developers to join its platform to develop more applications for end users and create solid ecosystem in cloud industry. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T05:06:43Z (GMT). No. of bitstreams: 1 ntu-100-R97724026-1.pdf: 1272470 bytes, checksum: 1774b04715794674e4abd5373579ab7b (MD5) Previous issue date: 2011 | en |
| dc.description.tableofcontents | 第一章 前言 1
第一節 研究動機 1 第二節 研究目的 2 第三節 研究流程 3 第二章 相關理論與文獻探討 4 第一節 雙邊市場與平台 4 第二節 價值創造 5 第三節 價值專享 10 第四節 小結 12 第三章 研究設計 13 第一節 研究方法 13 第二節 樣本選擇之依據 14 第四章 國外個案分析 16 第一節 亞馬遜 (Amazon) 16 第二節 蘋果 (Apple) 30 第三節 任天堂 (Nintendo) 49 第四節 小結 62 第五章 CHT hiCloud 雲端服務 65 第一節 雲端運算簡介 65 第二節 全球雲端運算市場 67 第三節 我國雲端運算發展概況 70 第四節 中華電信公司簡介 73 第五節 CHT雲端運算服務 75 第六章 結語 80 第一節 結論 80 第二節 研究限制與對未來研究之建議 83 參考文獻 85 | |
| dc.language.iso | zh-TW | |
| dc.title | 以價值創造與專享觀點探討平台產品之策略 | zh_TW |
| dc.title | How to Create and Appropriate Value?
Case Studies of Platform Products | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 99-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 鮑慧文,許煙明 | |
| dc.subject.keyword | 價值創造,價值專享, | zh_TW |
| dc.subject.keyword | value creation,value appropriation, | en |
| dc.relation.page | 89 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2011-06-30 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 國際企業學研究所 | zh_TW |
| 顯示於系所單位： | 國際企業學系 | |
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| ntu-100-1.pdf 未授權公開取用 | 1.24 MB | Adobe PDF |
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