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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎(Seng-Cho Timothy Chou) | |
| dc.contributor.author | Ting-yun (Tina) Huang | en |
| dc.contributor.author | 黃婷筠 | zh_TW |
| dc.date.accessioned | 2021-06-08T04:26:54Z | - |
| dc.date.copyright | 2010-02-24 | |
| dc.date.issued | 2010 | |
| dc.date.submitted | 2010-02-09 | |
| dc.identifier.citation | I.Chinese:
1.王東澤 (2006)，電子書市場認知與消費傾向之探討，國立成功大學高階管理碩士在職專班碩士論文 2.王雪玲(2001)，電子書包上路，書包減重有譜 3.北京新浪網 (2009)，將圖書館拿在手 漢王電紙書D21學生版評測 4.何孟穎 (2008)，數位出版樹立新里程碑 Kindle掀起電子紙應用狂潮，新電子 2008年10月號271期 5.吳政達（2003），虛擬通路商之商業模式在數位內容產業應用之研究—以點對點數為基礎架構，國立政治大學科技管理研究所經營管理碩士學位論文 6.林昭妘（2006），Blog商業模式之研究，國立政治大學國際貿易研究所碩士論文 7.邱炯友 (2000)，古騰堡計畫與電子文件建置之相關模式初探，資訊傳播與圖書館學，5卷3期 8.邱炯友，電子出版的歷史與未來，http://www.gaya.org.tw/journal/m23/23-main1.htm 9.邱秋娟 (2002)，台灣出版社進行電子書出版現況初探—創新傳布理論之應用，政治大學新聞研究所碩士論文 10.柏德葳 (2009)，綜觀電子指產業發展趨勢與未來商機，拓璞產研 光電中心 11.唐真成 (2003)，電子書出版的未來，佛光人文社會學院未來學研究所碩士論文 12.徐明勳 (2001)，華文數位內容媒合暨交易整合管理平台之研，出版與圖書館學術研討會論文集 13.高雲換 (2006)，電子雜誌及電子書的異業合作模式之研究，南華大學出版事業管理研究所碩士論文 14.統一證券集團經濟部市研組 (2009)，電子紙商機再起，統一專題報導 15.須文蔚 (2000)，文學創作線上出版初探，http://www.myfreshnet.com/BIG5/literature/li_expert/wshu/archive/10011.asp 16.黃羨文 (1997)，紙本書與電子書之比較，漢美圖書有線公司 17.楊宏文（2003），數位學習產業之營運矩陣研究，元智大學資訊管理學系碩士班碩士論文 18.葉晴辰 (2005)，依循OEBPS標準之漫畫電子書研究，國立交通大學電機資訊學院專班數位圖書資訊組碩士倫文 19.鄭呈皇、鄭凱達 (2009)，電子書大商機，商業週刊 20.蕭家福（2006），部落格經營獲利模式探討，國立台灣科技大學管理研究所EMBA工管組碩士論文 II. English: 1.“J. Stephen Pendergrast”(2000), The Libwise Library System, Pricing Models in the eBook Library Market 2.Alexander Osterwalder, Yves Pigneur, Christopher L.Tucci, (2005) “Clarifying Business Models: Origins, Present, and Future of the Concept”, Communications of the Associations for Information System 3.Bharat N. Anand and Peter Olson (2009), “The Kindle —Igniting the Book Business” 4.Calvin, R., and Holt, K. (2003), “Barnes & Noble.com-“Ebbok market”,” Publisher Weekly 5.Crawford, David W. (1996), “Pricing Network Usage: A Market for Bandwidth or Market for Communication?”, The Journal of Electronic Publishing 6.Don Reisinger (2009), “The e-book battle heats up as e-readers take sides” 7.Furht, B.(2000). Handbook of Internet and Multimedia: Systems and Application. F.L.: CRC Press 8.Gibbons, S. (2001), “Ebooks: some concerns and surprises,” Libraries and the Academy 9.Hawkins D.T. (2000), “A Major Publishing Revolution – Part 1” 10.Hensen, N., and Teirney M. (2000), “What’s Your Strategy for Managing Knowledge,” Managing Knowledge-Perspectives on Cooperation and Competition, SAGE Publications 11.Jorim Schraven (2006), “Structure Conduct Performance Analysis of the Internet” 12.Kilgour Frederick (1998), “The Evolution of the Book”, London, Oxford University Press 13.Lancaster, F.W. (1991), “The Measurement and Evolution of Library Services”, VA: Information Resources Press 14.Mayfield, Kendra. (2000). E-Books King: Stephen the First. URL http://www.wired.com/news/print/0,1294,34940,00.html. 15.McGeever, Christine (2000), E-book Piracy Doesn’t Frighten Publishers. Computerworld 16.Pace, A.K. (2000), “Should My Library Be in Your Library,” Computers in Libraries 17.Peter Osnos (2009), “Books: The Next Chapter”, CORRESPONDENTS 18.Sameer Shariff, “Success Stories & Emerging eBook Business Models”, ipublish central 19.Seanicaa Edwards, Albert J. Allen, Saleem Shaik (2006), “Market Structure Conduct Performance (SCP) Hypothesis Revisited using Stochastic Frontier Efficiency Analysis”, American Agricultural Economics Association Annual Meeting, Long Beach, California 20.Takuya Otani, Phil Keys(2009), “Market Trends Nikkei Electronics Asia -- August 2009 Samsung, Google Enter Growing eBook Market”NNIKKEI ELECTRONICS ASIA 21.Tennant, R. (2000), “The Emerging Role of E-books,” Library Journal 22.Zoe Whittall (2009), “Kindle prompts Canadian kids’ publishers to go digital, too” QUILL & QUIRE | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/22752 | - |
| dc.description.abstract | EBook has been a very hot topic recently since the success of Kindle from Amazon, which combines the three key characteristics: (1) a reader that is suitable for reading eBook content, (2) wireless communications for simplicity and convenience, and (3) a rich and attractive content line-up. The trend of eBook has extended to outside of the most matured U.S. market into other parts of the world.
In the booming of eBook industry, many of Taiwan’s IT firms are benefited from the global hardware demand of eReader since Taiwan has the core upstream technology and reader device innovation along with OEM capability. However, the eBook industry hasn’t fully developed yet in Taiwan. There isn’t a firm like Amazon who provides a total solution to customers. The uncertain business model and unclear positioning of industry players also dragged down the development of eBook industry. This research analyzes the U.S. eBook industry and Taiwan’s current eBook environment to come up with recommendations for the potential eBook industry players and the projection of eBook development. In the conclusion, this research foresees huge demand potential from Chinese eBook market where Taiwanese IT companies have competitive advantage in eReader production. The research also identifies professional books and educational filed as big potential markets for eReader with requirement on wireless and plentiful content. Smart phone may possibly dominate eBook market for mass consumers in Taiwan. At the end, the research projects a reconfiguration of roles in the book business where authors remain essential and publishers need to transform. In the long term, eBook industry business model may continue to evolve with change on key players. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T04:26:54Z (GMT). No. of bitstreams: 1 ntu-99-R97749008-1.pdf: 872483 bytes, checksum: 6d962cfcbb022f4a36a510076f3480f3 (MD5) Previous issue date: 2010 | en |
| dc.description.tableofcontents | 1. Introduction 1
1.1 Background and Motivation 1 1.2 Research Purpose and Problem Statement 3 1.3 Organization of the Dissertation 4 2 Literature Review 5 2.1 Definition of E-book Business 5 2.2 Development of E-book Business 11 3 Research Methodology 15 3.1 Research Design 15 3.2 Research Structure 16 3.2.1 Research Flowchart 16 3.2.2 Structure-Conduct-Performance Framework 18 3.2.3 SWOT Analysis 20 3.3 Research Limitation 21 4 Data Analysis 22 4.1 eBook Industry SCP Model Building 22 4.1.1 U.S. eBook Industry Structure 22 4.1.2 U.S. eBook Firms Conducts 32 4.1.3 U.S. eBook Firms’ Performances 41 4.2 eBook Industry Business Model Analysis 43 5 Taiwan eBook Industry 51 5.1 Taiwan current eBook industry development 51 5.2 The future of Taiwan’s eBook business 58 6 Conclusion and Discussion 67 6.1 Conclusion 67 6.2 Discussion 68 7 References 70 8 Appendices 75 | |
| dc.language.iso | en | |
| dc.title | 電子書產業分析與商業模式探討- 以美國市場為例看台灣之電子書未來發展 | zh_TW |
| dc.title | E-BOOK INDUSTRY ANALYSIS AND BUSINESS MODEL RESEARCH - TAIWAN E-BOOK FUTURE DEVELOPMENT BASED ON U.S. MAKRET EXPERIENCE | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 98-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 項潔(Jieh Hsiang),許瑋元(Carol Hsu) | |
| dc.subject.keyword | 電子書,商業模式,產業分析, | zh_TW |
| dc.subject.keyword | eBook,business model,industry analysis, | en |
| dc.relation.page | 103 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2010-02-09 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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