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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 吳文方 | |
| dc.contributor.author | Tsu-Yi Chuang | en |
| dc.contributor.author | 莊子逸 | zh_TW |
| dc.date.accessioned | 2021-06-08T04:24:59Z | - |
| dc.date.copyright | 2010-06-08 | |
| dc.date.issued | 2010 | |
| dc.date.submitted | 2010-05-31 | |
| dc.identifier.citation | 行政院衛生署藥物食品檢驗局-基因改造食品資訊網http://gmo.doh.gov.tw/Web/default.aspx
Nownews網路追追追 http://examine.nownews.com/ 宋明哲(2001) 現代風險管理。台北：五南 吳明隆(2007) SPSS操作與應用-變異數分析實務。台北：五南 邱皓政(2006) 量化硏究與統計分析 : SPSS中文視窗版資料分析範例解析。台北：五南 陳順宇(2004)多變量分析。台北：華泰 鄧家駒(2002)風險管理。台北：華泰 鄭燦堂(1995)風險管理-理論與實務。台北：五南 Breakwell, G. M. (2007). The Psychology of Risk. Cambridge :: Cambridge University Press. Cox, P., Fischhoff, B., Gerrard, S., Niewohner, J., Pidgeon, N., & Riley, D. (2001). Developing a Methodology for Designing Messages about Chemical Risks in the Workplace Using the Mental Models Approach: Health and Safety Executive. Dholakia, U. M. (2000). A motivational process model of product involvement and consumer risk perception. European Journal of Marketing, 35(1340-1360). Edwards, A., & Elwyn, G. (2001). Understanding Risk and Lessons for Clinical Risk Communication about Treatment Preferences. Quality in Health Care, 10, 9-13. Frewer, L. J., Howard, C., Hedderley, D., & Shepherd, R. (1996). What determines trust in information about food-related risks? Underlying Psychological Constructs. Risk Analysis, 16, 473-486. Gordon-Lubitz, R. J. (2003). Risk Communication: Problems of Presentation and Understanding. Journal of the American Medical Association, 289(1), 95. Hammond, S. (2000). Using Psychometric tests. In G. M. Breakwell, S. Hammond & C. Fife-Schaw (Eds.), Research Methods in Psychology (2 ed., pp. 182-109). London: Sage. Hovland, C. I., & Weiss , W. (1952). The Influence of Source Credibility on Communication Effectiveness Public Opinion Quarterly, 15, 635-650. Huber, O., Wider, R., & Huber, O., W. (1997). Active Information Search and Complete Information Presetation in Naturalistic Risky Decision Tasks. Acta Psychologia, 95, 15-29. Itoh, M. (2008). Toward Information Management for Reducing Damage Caused by Rumors. Paper presented at the PSAM9. Jungermann, H., Pfister, H., & Fischer, K. (1996). Credibility, Information Preferences, and Information Interests. Risk Analysis, 16, 251-262. Kasperson, R. E. (1992). The Social Amplification of Risk: Progress in Developing an Integrative Framework of Risk. In S. Krimsky & D. Golding (Eds.), Social Theories of Risk (pp. 119-132). CT: Praeger. Lion, R., Meertens, R., M,, & Bot, I. (2002). Priorities in Information Desire about Unknown Rusks. Risk Analysis, 22(4), 765-776. Lirtzman, S. I., & Shuv-Ami, A. (1986). Credibility of Sources of Communication on Product Safety Hazard. Psychological Reports, 58, 707-718. Meyer, P. (1988). Defining and Measuring Credibility of Newspapers: Developing an index. Journalism Quarterly, 65, 567-574. Papastavrou, J. D., & Lehto, M. R. (1996). Improving the Effectiveness of Warning by Increasing the Appropriateness of their Information Content: some Hypotheses about Human Compliance. Safety Science, 21(3), 175-189. Peters, R. G., Covello, V. T., & McCallum, D. B. (1997). The Determinants of Trust and Credibility in Environmental Risk Communication: an Empirical Study. Risk Analysis, 17(1), 43-54. Petty, R. E., & Cacioppo, J. T. (1986). Attitudes and Persuasion-Classic and Contemporary Approaches Boulder, Colo. :: Westview Press. Redmill, F. (2002). Some Dimensions of Risk not often by Engineers. Computing & Control Engineering Journal, 13(6), 268-272. Sherif, M. (1967). Attitude, ego-involvement, and change. New York: Wiley. Siegrist, M., Cvetkovich, G., & Gutscher, H. (2001). Shared Values, Social Trust, and the Perception of Geographic Cancer Clusters. Risk Analysis, 21(1), 189-198. Sjoberg, L. (2001). Limits of Knowledge and the Limited Importance of Trust. Risk Analysis, 21(1), 189-198. Slovic, P., Fischhoff, B., & Lichtenstein, S. (1979). Rating the Risks. Environment, 21(3), 14. Slovic, P., Fischhoff, B., & Lichtenstein, S. (1985). Chracterizing Perceived Risk. In R. W. Kates, D. Hohenemser & J. Kasperson (Eds.), Perilous Progress: Technology as Hazard (pp. 91-123). Boulder: Co: Westview. Trumbo, C. W., & McComas, K. A. (2003). The Function of Credibility in Information Processing for Risk Perception. Risk Analysis: An International Journal, 23, 343-353. Vaughan, E. J. (1997). RIsk Management. New York: John Wiley & Sons. Venkatraman, M. P. (1989). Involvement and risk. Psychology and Marketing, 6, 229-247. Zaichkowsky, J. L. (1985). Conceptualizing Involvement. Journal of Advertising, 15(2), 4-15. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/22697 | - |
| dc.description.abstract | Nowadays, firms or government often need to send the accurate risk information to people who are related with the risk. The risk information is sent via effective risk communication, to help people establish the correct risk perception. According to past literature, it is known that the credibility of risk information source is one of the variables that affect the efficiency of risk communication. The credible information source, the contact of the risk communication will be more effective. Furthermore, the information also plays an important role in risk communication as one of the variables. If more detailed information is disclosed, the risk communication will be more efficient. In addition, previous studies indicated that the message recipients will change their behavior when face different levels of issue involvement. However, in past study of risk communication, these three variables are rarely considered at the same time. This study attempts to explore this issue by investigating the effect of source credibility and message information on risk perception, adding issue involvement as the moderated variable.
After a series of experiments and analyses, there are several findings in this study. (1)Under low level of issue involvement, the impact of source credibility on risk perception is more evident than that under high level of issue involvement. (2)Under high level of issue involvement, the impact of message information on risk perception is much than that under low level of issue involvement. (3)Under high level of source credibility, the impact of message information on risk perception is more evident that under low level of issue involvement. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T04:24:59Z (GMT). No. of bitstreams: 1 ntu-99-R96546006-1.pdf: 936924 bytes, checksum: 52b46fcb57b9f599c062c140f34e2f1a (MD5) Previous issue date: 2010 | en |
| dc.description.tableofcontents | 中文摘要 I
Abstract II 目錄 V 表目錄 VII 圖目錄 VIII 第一章 緒論 1 1.1 研究動機 1 1.2 研究目的與問題 3 1.3 研究步驟 4 第二章 相關文獻與理論探討 5 2.1風險 5 2.2風險知覺 6 2.3風險溝通 7 2.4訊息來源可信度 9 2.5訊息內容 11 2.6個人涉入 12 2.7小結 13 第三章 研究設計與方法 14 3.1 研究架構 14 3.2 研究假設 15 3.3變數之定義與衡量尺度 17 3.4 研究對象 18 3.5 實驗設計 18 3.6 前測 19 3.7正式實驗 20 3.8資料分析方法 21 第四章 研究結果 25 4.1 前測結果 25 4.2效度分析 26 4.3信度分析 28 4.4樣本組成 28 4.5 共變數分析之假設檢定 29 4.6 操弄變數的檢定 32 4.7假設檢定 35 第五章 結論與建議 42 5.1 結論 42 5.2 實務建議 44 5.3 研究限制 45 5.4後續研究建議 46 參考文獻 47 附錄一：前測問卷 50 附錄二：正式問卷 53 | |
| dc.language.iso | zh-TW | |
| dc.subject | 來源可信度 | zh_TW |
| dc.subject | 知覺風險 | zh_TW |
| dc.subject | 議題涉入 | zh_TW |
| dc.subject | Issue Involvement | en |
| dc.subject | Source Credibility | en |
| dc.subject | Risk Perception | en |
| dc.title | 訊息來源可信度與訊息內容對風險知覺影響之研究-以議題涉入為干擾 | zh_TW |
| dc.title | The Effect of Source Credibility and Message Information on Risk Perception-Under Moderation of Issue Involvement | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 98-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 王銘宗,徐堯 | |
| dc.subject.keyword | 知覺風險,議題涉入,來源可信度, | zh_TW |
| dc.subject.keyword | Risk Perception,Issue Involvement,Source Credibility, | en |
| dc.relation.page | 45 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2010-06-06 | |
| dc.contributor.author-college | 工學院 | zh_TW |
| dc.contributor.author-dept | 工業工程學研究所 | zh_TW |
| 顯示於系所單位： | 工業工程學研究所 | |
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