請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/22556完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 黃恆獎 | |
| dc.contributor.author | Pei-Ying Jhuang | en |
| dc.contributor.author | 莊沛穎 | zh_TW |
| dc.date.accessioned | 2021-06-08T04:20:43Z | - |
| dc.date.copyright | 2010-07-21 | |
| dc.date.issued | 2010 | |
| dc.date.submitted | 2010-07-16 | |
| dc.identifier.citation | 中文部分
王祖健（2003），「網站技術、服務品質及購買成本對於網路商店顧客滿意度與忠誠度之影響」，國立成功大學國際企業研究所碩士論文。 王嬋媚（2004），「高中職轉型為綜合高中組織變革、教師角色壓力與工作倦怠相關之研究─以社會支持為干擾變項」，國立中山大學大陸研究所碩士論文。 池嘉敏（2005），「網路口碑來源可信度對線上購買意圖之影響－以線上拍賣網站為例」，國立台灣科技大學企業管理系研究所碩士論文。 李文伶（2003），「網路口碑之影響因素研究」，元智大學管理研究所碩士論文。 汪志堅（1999），「產品知識、搜尋價值對網際網路資訊搜尋量影響之研究」，國立中興大學企業管理研究所博士論文。 林彥宏（2005），「網路口碑對消費者購買決策影響之探討」，國立中央大學企業管理學研究所碩士論文。 林素吟（2005），「服務品質、滿意度與購買意圖關係之研究：層次干擾迴歸分析之應用」，管理評論，第24卷第2期，第1-17頁。 竺時育（2001），「消費者對網路購物廣告訊息信任之實驗室研究」，國立中央大學企業管理研究所碩士論文。 邱建智（2003），「負面口碑訊息對於消費者購買決策影響之探討」，國立台灣科技大學管理研究所碩士論文。 邱皓政（2003），結構方程模式：LISREL的理論技術與應用，台北市，中華民國：智勝文化事業有限公司。 凌儀玲、傅豐玲、周逸衡（2000），「影響網路使用者上網購物決定因素之比較」，中華管理評論，第三卷，第四期，第111-125頁。 凌儀玲、傅豐玲、周逸衡、李振妮（2003）,「網路行銷市場區隔變數之研究─以網路購物為例」，中山管理評論，Vol.11，第673-706頁。 留淑芳（2003），「網路口耳相傳訊息特性及接受者行為特質對態度形成之影響」，國立台灣大學商學研究所碩士論文。 翁銘瑄（2004），「口碑訊息內容與呈現順序對消費者產品態度影響之研究」，國立台灣科技大學企業管理學系研究所碩士論文。 高婉珍（2007），「影響網路訊息傳遞意願之研究」，中原大學資訊管理學系碩士學位論文。 陳正男，林素吟，丁學勤，詹琇蓉（2004），「產品涉入、消費者特性與情境對網路購物的影響：風險的觀點」，中華管理評論 國際學報 Vol.7, NO.1, Feb. Web Journal of Chinese Manageent Review。 陳志成（2003），網路資訊搜尋行為影響因素之研究，國立中正大學資訊管理研究所碩士論文。 陳思懿（2004），「網路口碑來源可靠度對訊息信任之影響」，國立台灣科技大學企業管理學系研究所碩士論文。 曾羨書（2007），「美國電影票房績效研究：從口碑、影評、卡司與電影類型角度觀之」，國立台灣大學國際企業學研究所碩士論文。 費翠 （2001），「網路市場行家理論驗證與延伸---其網路資訊搜尋、口碑傳播、線上購物行為及個人特質研究」，國立政治大學廣告學系碩士論文。 黃聆怡（2008），「電子口碑效果與網路合購行為之研究」，國立台灣大學國際企業學研究所碩士論文。 黃耀民（2006），人格特質差異對Blog感受與使用研究，國立交通大學管理學院國際經貿學程碩士論文。 楊大緯 (1999)，「網路購物意願之影響因素研究」，私立大同大學事業經營研究所碩士論文。 劉益宏（2007），網路口碑溝通之研究－文獻回顧 , 國立台北科技大學工業工程與管理研究所碩士論文。 劉楚慧（2009），「2009年台灣線上購物市場現況」，資策會產業情報研究所（MIC）。 劉憓諠（2008），聯盟績效對繼續聯盟意願之影響－以控制機制為干擾變數，國立台南大學教育經營與管理研究所碩士論文。 劉璟霏（2006），網路口耳相傳溝通之說服效果－以部落格為例，國立清華大學科技管理研究所碩士論文。 潘秉琪（2008），「影響電子口碑傳播之因素」，國立台灣科技大學企業管理學系碩士班碩士學位論文。 蔡幸真（2009），「電子口碑的前因及其對消費者行為的影響：以部落格為例」，國立台灣大學國際企業學研究所碩士論文。 蔡瑤昇（2007），網路口碑溝通之研究－文獻回顧，國立台北科技大學工業工程與管理研究所碩士學位論文。 鄭佩玲（2001），「口耳相傳效果對消費者態度形成之影響—以網路留言板為例」，國立政治大學國際貿易學系研究所碩士論文。 英文部分 Aiken, L. S., & West, S. G. （1991）,“ Multiple Regression: Testing and interpreting interactions” Newbury Park, CA: Sage Anderson, E.W.（1998）,“ Customer Satisfaction and Word of Mouth.”, Journal of Service Research 1 No1, pp. 5-17 Applbaum, R.F. and Anatol, K.W.E.（1972）,“ The Factor Structure of Source Credibility as a Function of the Speaking,” Speech Monographs, Vol, 39, No.3, pp. 216-222 Arndt, J.（1967）,“ Role of Product Related Conversations in the Diffusion of a New Product.”, Journal of Marketing Research, Vol. 4, No.3, pp. 291-295 Asch, S.E.（1951）,“ Effect of Group Pressure upon the Modification and Distortion of Judgments.”, Journal of Marketing Research, Vol. 16, pp. 394-400 Asch, S.E.（1952）,“ Studies of Independence and Conformity: A Majority of One Against a Unanimous Majority,” Psychological Monographs, pp. 70-79 Banerjee, A.（1993）,“ The Economics of Rumours.”, Review of Economic Study Vol. 60, pp. 309-327 Barbara, L. & Kenneth, H.（2005）,“ Opinion Leaderships in a Computer-Mediated Environment.”, Journal of Consumer Behavior, Vol. 4, No.5, pp. 319-329 Barnatt, C.（1998）,“ Virtual Communities and Financial Services－On-Line Business Potentials and Strategic Choice.”, International Journal of Bank Marketing, Vol. 16 Baron, R. M. & Kenny, D. A. （1986） ,“ The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations”, Journal of Personality and Social Psychology, Vol 51(6), pp. 1173-1182 Bearden, W.O. and Etzel, M.J.（1982）,“ Reference Group Influence on Product and Brand Purchase Decisions, ”Journal of Consumer Research, Vol. 9, pp. 183-194 Belvaux, B. & Marteaux, S.（2007）,“ Web User Opinions as an Information Source. What Impact on Cinema Attendances?”, Recherche et Applications en Marketing, Berio, D.K., Lemert, J.B. and Mertz, R.J.（1969）,“ Dimensions for Evaluating the Acceptability of Message Sources, ” Public Opinion Quarterly, Vol. 33, No.4, pp. 563-576 Bone, P.F.（1992）,“ Determinants of Wor-of-Mouth Communications During Product Consumption.”, Advances in Consumer Research, Vol. 19, pp. 579-583 Bowman, D. & D. Narayandas（2001）, “ Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior.”, Journal of Marketing Research, Vol. 38, pp. 291-297 Braunsberger, K.（1986）,“ The Effects of Source and Product Characteristics on Persuasion.”, University of Texas at Arlington Brister, J.M.（1990）,“ Enhanced Explanations of Word of Mouth Communications： The Power of Relationships”, Research in Consumer Behavior, Vol. 4, pp. 51-83 Brown, J. J & Reingen, P.H.（1987）,“ Social Ties and Word-of-Mouth Referral Behavior. ”, Journal of Consumer Research, Vol.14, December Chaiken, S.（1979）,“ Communicator Physical Attractiveness and Persuasion,” Journal of Personality and Social Psychology, Vol. 37, pp. 1387-1397 Chatterjee, P.（2001）,“ Online Reviews: Do Consumers Use Them？”, Advances on Consumer Research, Vol. 28, pp.129-133 Clark, M., & Isen, A.（1982）,“ Toward Understanding the Relationship Between Feeling States and Social Behavior. ”, Cognitive Social Psychology, eds. Cohen, J.B. and Golden, E.（1972）,“ Informational Social Influence and Product Evaluation,” Journal of Applied Psychology, Vol. 56, pp. 54-59 Crano, W.D.（1970）,“ Effects of Sex, Response Order and Expertise in Conformity: A dispositional Approach,” Sociometry, Vol. 33, pp. 239-252 Datta, P.R, Chowdhury, D.N, & Chakraborty, B.R（2005）,“ Viral Marketing: New form of Word-of-Mouth through Internet.”, The Business Review, Vol.3, No. 2, Summer, 2005, pp.69-75 Deutsch, M. and Gerard, H.B.（1955）,“ A Study of Normative and Informational Social Influences Upon Individual Judgment,” Journal of Abnormal and Social Psychology, Vol. 51, pp. 629-636 Dichter, E.（1966）,“ How Word-of-Mouth Advertising Works.”, Harvard Business Review, Vol. 44 , pp. 147-157 Engel, J.F., Godes, D. & Mayzlin, D.（2004）,“ Using Conversations to Study Word-of-Mouth Communication.”, Marketing Science, Fall 2004,23,4. pp. 545-559 Engel, J.F., Kegerreis, R.J. and Blackwell, R.D.（1969）,“ Word-of-Mouth Communication by the Innovator,” Journal of Marketing, Vol. 33, No. 3, pp. 15-19 Farquhar, J. & Rowley, J.（2006）,“ Relationships and Online Consumer Communities.”, Business Process Management Journal, 2006, 12, 2, pp. 162-176 Fishbein, M. and Ajzen, I.（1975）,“ Belief, Attitude, Intention, and Behavior：An Introduction to Theory and Research, ”Reading, Ma：Addison-Wesley Gabbott, M. & Hogg, G.（1998）,“ Consumers and Services.”, Wiley, Chichester Granitz, N.A & Ward, J.C.（1996）,” Virtual Community: A sociological analysis.”, Advance in Consumer Research, Vol.23, pp. 161-166 Ganesan, S.（1994）,“ Determinants of Long-Term Orientation in Buyer-Seller Relationships.”, Journal of Marketing, April, pp. 1-19 Gremler, D.D., Gwinner, K.P. & Brown, S.W.（2001）,“ Generating Word-of-Mouth Communication through Customer-Employee Relationships.”, International Journal of Service Industry Management, Vol.12, No.1, pp. 44-59 Hagel, J. & Armstrong, A.G.（1997）,“ Net Gain: Expanding Markets through Virtual Communities.”, Harvard Business School Press, Canbridge, MA Hanson, W.A.（2000）,“ Principles of Internet Marketing,”, Ohio: South-Western College Publishing Hennig-Thurau, T., & Walsh, G.（2003）,“ Electronic Word-of-Mouth: Motives for and Consequence of Reading Customer Articulation on the Internet.”, International Journal of Electronic Commerce, Vol.8, No.2, pp. 51-74 Hennig-Thurau, T., Gwinner, K.P., Walsh, G. & Gremler, D.D.（2004）,“ Electronic Word-of Mouth Via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet? ”, Journal of Interactive Marketing, winter 2004, pp. 38-52 Herr, P.M. Kardes, F.R. and Kim, J.（1991）,“ Effects of Word-of-Mouth and Product-Attribute Information on Persuation：An Accessibility-Diagnosticity Perspective,” Journal of Consumer Research, Vol. 17, No. 4, pp. 454-462 Hovland, C.I. and Weiss, W.（1951）,“ The Influence of Source Credibility on Communication Effectiveness,” Public Opinion Quarterly, Vol. 15, pp. 635-650 Hovland, C.L., Janis, I.K. and Kelly, H.H.（1953）,“ Communication and Persuation,” New Haven, C.T.：Yale University Press Huerta, E. and Ryan, T.（2003）,“ The Credibility of Online Information,” Americas Conference on Information Systems, pp. 2162-2170 Katz, E. & Lazarsfeld, P.F（1955）in Ennew C.T. “Managing Word-of-Mouth Communication: Empirical Evidence from India.”, International Journal of bank marketing, Vol. 18/2, pp. 75-83 Kegerreis, R.J. and Blackwell, R.D.（1969）,“ Word-of Mouth Communication by the Innovator, ” Journal of Marketing, Vol. 33, No. 3, pp. 15-19 Kiecker, P. and Cowles, D.（2001）, “Interpersonal Communication and Personal Influence on the Internet：A Framework for Examining Online Word-of-Mouth,” Journal of Eure-Marketing,” Vol. 11, No.2, pp. 71-88 Klopper, HB.（2001）, “Viral marketing: A Powerful, but dangerous tool？”, Proceedings of the 3rd annual conference on World Wide Web Krishnamurthy, S.（2001）,“ Person-to-Person Marketing: The Emergence of the New Consumer Web.”, Washington.edu Lai, H.（2002）,“ Collective Bargaining Models on E-Marketplace.”, International Conference on Advance in Infrastructure for E-Business, E-Education, E-Science, E-Medicine on the Internet, L’Aquila, Italy, 2002 Lascu, D.N. and Zinkhan, G. （1999）,“ Consumer Conformity：Review and Applications for Marketing Theory and Practice,” Journal of Marketing Theory and Practice, Vol. 7, No. 3, pp. 1-12 Lau, G.T., & Sophia, N.（2001）,“ Individual and Situational Factors Influencing Negative Word-of-Mouth Behaviour.”, Canadian Journal of Administrative Sciences, Vol. 18（3） Liu, Yong,（2006）,“ Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue,” Journal of Marketing, 70（July）, pp.74-89 Lopez-Nicolas, C. & Molina-Castillo, F.J.（2008）,“ Customer Knowledge Management and E-commerce: The role of customer perceived risk”, International Journal of Information Management, Apr 2008. Vol. 28, Iss. 2; pp.102 Mangold, W.G., Berl R. P. L. & Abercombie C. L.（1987）, “ An Analysis of Consumer Reliance on Personal Service Information.”, Journal of Professional Services Marketing, Vol.2 Issue 3, pp.9-29 Markus, M.L.（1994）, “ Finding a Happy Medium: Explaineing the Negative Effects of Electronic Communication on Social Life at Work.”, ACM Transactions on Information System, Vol.12 No.2, pp.119-149 Martilla J.A. （1971）, “ Word-of-Mouth Communication in the Industrial Adoption Process,” Journal of Marketing Research, Vol. 8, No. 2, pp. 173-178 Martin, C.L.（1996）, “ Consumer-to-Consumer Relationships: Satisfaction with Other Consumers’ Public Behavior.”, Journal of Consumer Affairs, Vol.30 No.1, pp.146-169 McDonough, M.（1997）,“ Frequently Asked Questions: Virtual Communities.”, Internet Paper Prepared for Virtual Community Hosts at the Thomson Virtual Communities Laboratory Miller, G and Baseheart, J. （1969）,“ Source Trustworthiness, Opinionated Statements and Response to Persuasive Communication,” Speech Monographs, Vol. 36, pp. 1-7 Mizersli, R.W.（1982）,“ An Attribution Explanation of the Disproportionate Influence of Unfavorable Information.”, Journal of Consumer Research, Vol. 9（3）, pp. 301-310 Money, R.B., Gilly, M.C. & Graham, J.L.（1998）,“ Explorations of National Culture and Word-of-Mouth Referral Behavior in the Purchase of Industrial Services in the United States and Japan.”, Journal of Marketing, Vol.62, pp.76-87 Moore, D.L., Douglas, H. and Kanchana, T.（1988）,“ Time Compression, Response Opportunity, and Persuasion,” Jounral of Consumer Research, Vol. 13, pp. 12-24No. 4, pp. 161-169 Petty, R.E. and Wegener, D.T.（1988）,“ Attitude Change：Multiple Roles for Persuasion Variables,” The handbook of social psychology, Vol. 1, pp. 323-390 Pitt, L.F., Berthon, P. Watson, R.T., & Zinkhan, G.M.（2002）,” The Internet and the Birth of Real Consumer Power.”, Business Horizons, Vol. 45（4）, pp.7-14 Pornpitakpan, C.（2003）,“ The Effect of Celebrity Endorsers’ perceived Credibility on Product Purchase Intention：The Case of Singaporeans,” Journal of Internaional Consumer Marketing, Vol. 12, pp. 55-74 Priester, J.R. and Petty, R.E.（1995）,“ Source Attributions and Persuasion：Perceived Honesty as a Determinant of Message Scrutiny,” personality and Social Psychology Bullentin, Vol. 21, pp. 637-654 Rezabakhsh, B., Bornemann, D., Hansen, U. & Schrader, U.（2006）,“ Consumer Power: A Comparison of the Old Economy and the Internet Economy.”, Journal of Consumer Policy, pp. 3-36 Rha, J.Y., & Widdows, R.（2002）,“ The Internet and the Consumer：Countervailing power revisited.”, Prometheus, Vol. 20, pp. 107-118 Rheingold, H.（1993）,“ The Virtual Community：Homesteading on the Electronic Frontier.”, Reading, Massachusetts: Addison-Wesley Richins, M.L. & Root-Shaffer, T.（1988）,“ The Role of Involvement and Opinion Leadership in Consumer Word-of-Mouth: An Implicit Model Made Explicit.”, Advances in Consumer Research, Vol. 15, pp. 32-36 Richins, M.L.（1983）,“ Negative Word-of-Mouth by Dissatisfied Customers：A Pilot Study.”, Journal of Marketing, Vol. 47, pp. 68-78 Ridings, C.M., Gefen, D. & Arinze, B.（2002）,“ Some Antecedents and Effects of Trust in Virtual Communities.”, Journal of Strategic Information Systems, Vol. 11, pp. 271-295 Riegner, C. （2007）,“ Word of Mouth on the Web: The Impact of Web 2.0 on Consumer Purchase Decisions.”, Journal of Advertising Research, New York: Dec 2007. Vol. 47, Iss. 4; pp. 436 Schiffman L.G. & Kanuk L.L.（1994）, Consumer Behavior Prentice Hall International Editions 5th edition Silverman, G.（2001）,“ The Secrets of word-of-mouth marketing：How to Trigger Exponential Sales through Runway Word-of-Mouth.”, New York： AMACOM Srinivassan, S.S., Anderson, R. and Ponnavolu, K.（2002）,“ Customer Loyalty in E-Commerce：An Exploration of lts Antecedents and Consequences,” Journal of Retailing, Vol. 78, pp. 41-50 Stauss, B.（2000）,“ Using New Media for Customer Interaction: A Challenge for Relationship Marketing.”, In T. Hennig-Thurau & U. Hansen（Eds.）, Relationship Marketing, pp. 233-253 Stern, B.（1994）,“ A revised model for advertising: Multiple Dimensions of the Source, the Message, and the Recipient.”, Journal of Advertising, Vol. 23（2）, pp. 5-16 Sternthal, B., Dholakia, R. and Leavitt, C.（1978）,“ The persuasive Effect of Source Credibility：Tests of Cognitive Response,” Journal of Consumer Research, Vol. 4, pp. 252-260 Sundaram, D.S., Mitra, K. & Webster, C. （1998）,“ Word-of-Mouth Communications: A Motivational Analysis.”, Advance in Consumer Research, Vol. 25 Sweeney, J.C., Soutar, G.N. and Mazzarol, T.（2008）,“ Factors Influencing Word-of-Mouth Effectiveness：Receiver Perspectives, ”, European Journal of Marketing, Vol. 42, No. 3/4, pp. 344-364 Sweeney, J.C., Soutar, G.N., Mazzarol, T, （2008）,“ Factors Influencing Word of Mouth Effectiveness：Receiver Perspectives.”, European Journal of Marketing, Bradford: 2008. Vol. 42, Iss. 3/4; pp. 344 Thomas, B.J., Peters, C.O., Tolson, H.（2007）,“ An Exploratory Investigation of the Virtual Community MySpace.com; What are Consumers Saying about Fashion?”, Journal of Fashion Marketing and Management, Bradford: 2007. Vol. 11, Iss. 4; pp. 587 Tsvetovat, M., Sycara, K., Chen, Y., and Ying, J.（2000）“ Customer Coalitions in the Electronic Marketplace.”, Proceedings of the 3rd Workshop on Agent Mediated Electronic Commerce（AMEC）, 2000, pp. 263-264 Westbrook, R.A.（1987）,“ Product Consumption-Based Affective Responses and Post-Purchase Processes.”, Journal of Marketing Research, Vol.24. No.3 | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/22556 | - |
| dc.description.abstract | 近年來由於社會風氣的形成與網路購物信任機制的成熟，參與網路購物的人口已逐漸增多，根據調查指出，台灣曾經參與網路購物經驗的民眾比例高達90%以上，有八成的台灣網友在購物前會先上網瀏覽商品口碑分享，並且受到口碑內容影響而改變其購買行為。本研究主要希望能夠透過實證了解，影響電子口碑接受度的因素有哪些，以及電子口碑又是如何進一步影響消費者對於網路購物的態度。
根據最後的資料分析結果顯示，BBS訊息可靠性、口碑評論篇數、口碑評論分配型態、訊息接收者的專業程度、皆會正向影響電子口碑接受度；而訊息內容吸引力、訊息接收者的涉入程度、消費者的從眾行為傾向是顯著影響電子口碑接受度的重要因素；此外，電子口碑接受度也會對消費者的購買意向產生正向影響。 依據實證所顯示的結果，本研究於結尾部分針對網路賣家及行銷人員提供實務建議，以期有利於行銷與口碑傳遞的結合，並進而提高行銷效果與增加收益。 | zh_TW |
| dc.description.abstract | For the past few years, online shopping have been an important issue in consumer behavior of electronic commerce. According to the research, the ratio that people who had ever participated in online shopping was above 90% in Taiwan. Generally speaking, it was considered that most online consumers would look over electronic word-of-mouth before online shopping in Taiwan. Besides this, consumer behavior was deeply affected by electronic word-of-mouth and online buying action. Therefore, this article is focus on the interaction of electronic word-of-mouth effect and online buying behavior.
A questionnaire survey was conducted on 411 consumers who have searched information on BBS. After the analysis with LISREL method, we found that： (1) source reliability, volume of the comments , distribution of the comments and receiver’s expertise have positive interaction with the electronic word-of-mouth effect. (2) content attractiveness, receiver’s information involvement and receiver’s conformity behavior have large positive interaction with the electronic word-of-mouth effect. (3) the electronic word-of-mouth effect will positive effect the consumer’s purchase intention. By the results of this thesis, the author provides some management implications and a few futures research directions. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T04:20:43Z (GMT). No. of bitstreams: 1 ntu-99-R97724004-1.pdf: 1144897 bytes, checksum: 5541f249523d5c599ceeb3f799d41743 (MD5) Previous issue date: 2010 | en |
| dc.description.tableofcontents | 口試委員會審定書 I
誌 謝 辭 II 中文摘要 III Abstract IV 目錄 V 圖目錄 VI 表目錄 VII 表目錄 VII 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 3 第三節 研究流程 4 第二章 文獻探討 5 第三章 實證研究 21 第一節 研究架構 21 第二節 研究假設 22 第三節 變數定義與衡量 28 第四節 研究設計 39 第四章 資料分析與研究結果 48 第一節 樣本特性分析 48 第二節 衡量模式分析 52 第三節 結構方程模式分析 63 第四節 模型契合度分析 65 第五節 主要估計參數 66 第六節 假說檢定結果探討 70 第七節 干擾變數分析 76 第五章 結論與建議 82 第一節 研究結論 82 第二節 管理意涵 86 第三節 研究限制 88 第四節 後續研究建議 89 參考文獻 90 | |
| dc.language.iso | zh-TW | |
| dc.subject | 來源可信度 | zh_TW |
| dc.subject | 構買意圖 | zh_TW |
| dc.subject | 從眾行為 | zh_TW |
| dc.subject | 專業程度 | zh_TW |
| dc.subject | 涉入程度 | zh_TW |
| dc.subject | 訊息吸引力 | zh_TW |
| dc.subject | 電子口碑 | zh_TW |
| dc.subject | source credibility | en |
| dc.subject | electronic word-of-mouth | en |
| dc.subject | intention | en |
| dc.subject | purchase | en |
| dc.subject | conformity | en |
| dc.subject | expertise | en |
| dc.subject | involvement | en |
| dc.subject | attractiveness | en |
| dc.title | 影響電子口碑之因素與消費者購買行為：結構關係模型之應用 | zh_TW |
| dc.title | A Structural Equation Modeling of the Determinants of
Electronic Word-of-Mouth and Consumer Purchasing Behavior | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 98-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 王仕茹,江季芸 | |
| dc.subject.keyword | 電子口碑,來源可信度,訊息吸引力,涉入程度,專業程度,從眾行為,構買意圖, | zh_TW |
| dc.subject.keyword | electronic word-of-mouth,source credibility,attractiveness,involvement,expertise,conformity,purchase,intention, | en |
| dc.relation.page | 107 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2010-07-19 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 國際企業學研究所 | zh_TW |
| 顯示於系所單位： | 國際企業學系 | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-99-1.pdf 未授權公開取用 | 1.12 MB | Adobe PDF |
系統中的文件，除了特別指名其著作權條款之外，均受到著作權保護，並且保留所有的權利。