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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 謝明慧(Ming-Huei Hsieh) | |
| dc.contributor.author | Shu-Ling Wu | en |
| dc.contributor.author | 吳淑玲 | zh_TW |
| dc.date.accessioned | 2021-06-08T04:19:50Z | - |
| dc.date.copyright | 2010-07-21 | |
| dc.date.issued | 2010 | |
| dc.date.submitted | 2010-07-21 | |
| dc.identifier.citation | Aaker, J.（1997）. Dimension of brand personality. Journal of Marketing Research, 34, 347-357.
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/22522 | - |
| dc.description.abstract | 在消費者研究中,發現消費者與物件的關係建構擬似於人際間關係之建構,惟於宅經濟中的消費者與物件關係之建構,更為多元,本研究發現,消費者與物件關係的建構並非是單向且靜態的,應為多元且動態的,消費者對物建之情感,將可延伸至其人際互動關係之培養 | zh_TW |
| dc.description.abstract | In consumption researches, consumers-objects relations are protrated as quasi interpersonal relationship. In stay-at-home economics, relationship constructions on consumers-objects are diversity and dynamical, that is , consumers will extend their emotions through objects to others. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T04:19:50Z (GMT). No. of bitstreams: 1 ntu-99-D94724013-1.pdf: 7181720 bytes, checksum: 38316c5808a27fffbc7a71e5b8f7bd6d (MD5) Previous issue date: 2010 | en |
| dc.description.tableofcontents | Introduction . . . . . . . . . . . . . . . 1
Literature Review . . . . . . . . . . . .7 Research Methodology. . . . . . . . . 20 Data Analysis.........................28 Reference.............................61 | |
| dc.language.iso | en | |
| dc.subject | 消費者與物件關係 | zh_TW |
| dc.subject | 關係建構 | zh_TW |
| dc.subject | subjects-objects relationship | en |
| dc.subject | relationship constructions | en |
| dc.title | 解放或是囚禁? 宅消費者的關係建構 | zh_TW |
| dc.title | Release or Prison? Stay-at-Home Consumers’ Relations Construction: Interactions between Object (s) and Subject (s) | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 98-2 | |
| dc.description.degree | 博士 | |
| dc.contributor.oralexamcommittee | 周子銓(Tzu-Chuan Chou),佘日新(Peter, J. Sher),陳厚銘(Ho-Min Chen),任立中(Li-Chung Jen) | |
| dc.subject.keyword | 關係建構,消費者與物件關係, | zh_TW |
| dc.subject.keyword | relationship constructions,subjects-objects relationship, | en |
| dc.relation.page | 72 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2010-07-21 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 國際企業學研究所 | zh_TW |
| 顯示於系所單位： | 國際企業學系 | |
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| ntu-99-1.pdf 未授權公開取用 | 7.01 MB | Adobe PDF |
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