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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 李吉仁(Ji-Ren Lee) | |
| dc.contributor.author | An-Lin Chung | en |
| dc.contributor.author | 鍾安綾 | zh_TW |
| dc.date.accessioned | 2021-06-08T04:19:30Z | - |
| dc.date.copyright | 2011-09-18 | |
| dc.date.issued | 2011 | |
| dc.date.submitted | 2011-08-29 | |
| dc.identifier.citation | 一、 中文部分
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Managing Technology Alliances. Long Range Planning, 21(3): 11–17. Pfeffer, J. and Salancik, G. R. 1978. The External Control of Organizations: A Resource Dependence Perspective. New York, NY: Harper & Row Publishers. Porter, M. E. and Baden-Fuller, C. 1986. Coalitions and Global Strategy. In M.E. Porter (ed), Competitive in Global Industries: 315-343. Boston, MA: Harvard Business School Press. Root, F. R. 1988. Some Taxonomies of International Cooperative Arrangement. In F. J. Contractor and P. Lorange (eds) Cooperative Strategies in International Business: 69-80. Lanham, MD: Lexington Books Publishing. Scott, W. R. 1981. Organizations: Rational, Natural, and Open Systems. New York, NY: Prentice-Hall. Shapiro, C. and Varian, H. R. 1999. Information Rules: A Strategic Guide to the Network Economy. Boston, MA: Harvard Business School Press. Souder, W. E. and Nassar, S. 1990. Choosing and R&D Consortium. In Research Technology Management, 36-41. Teagarden, M. B. and von Glinow, M. A. 1990. Contextual determinants of cooperative alliance effectiveness: Mexican evidence.Management International Review, Special Issue, 23–36. Williamson, O. E. 1985. The economics of organization: The transaction cost approach.American Journal of Sociology, vol. 87: 548-577. Williamson, O. E. 1996. Revisiting Legal Realism: The Law, Economics, and Organization Perspective. Industrial and Corporate Change, 5(2): 383-420. Williamson, O. E. 1981. The Modern Corporation: Origins, Evolution, Attributes. Journal of Economic Literature, vol. 19: 1537-1568. Williamson, O. E. 1975. Markets and Hierarchies. New York, NY: The Free Press Yoshino, M. and Rangan, U. 1995. Strategic Alliance: An Entrepreneurial Approach to Globalization. Boston, MA: Harvard Business School Press. Fama, E. 1970. Efficient Capital Markets: A Review of Theory and Empirical Work. Journal of Finance, vol. 25:383-417. 三、 網路部分 財團法人台灣網路資訊中心，2011，台灣寬頻網路使用調查報告，取自http://www.twnic.net.tw/download/200307/200307index.shtml | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/22509 | - |
| dc.description.abstract | 溝通為生活無法或缺，而使得網路通訊產業起源甚早，近年來隨著網路通訊技術發展快速，網路通訊產業帶來更多打破時間、空間侷限的服務，讓網路通訊不再只是溝通工具，帶給消費者更多附加價值。
智慧型手機吸引本研究對行動上網的起源產生好奇，並發現行動上網早在十年前即已推出，可惜曇花一現並未形成風潮，本研究更進一步發現其差異並非在於技術，而是當年相關網路通訊業者間缺乏合作與整合，行動上網缺乏統一技術規格與開發平台而失敗，本研究因而理解網路通訊業廠商間合作與聯盟的重要性。然而合作形式甚多，本研究從數件網路通訊產業合作案宣告在股票市場的股價表現發現，並非所有合作皆能為網路通訊業者創造價值並進而受到投資者的親睞。網路通訊產業因技術進步快、產品周期性短與產品內容廣泛等特性，廠商難以單打獨鬥地提供所有服務或是單獨開發所有技術，必須透過合作以增加企業的資源，然而合作間也因不效率易產生交易成本。由於合作方式會影響合作價值，故本研究所關心的議題即在網路通信產業在尋求資源與技術合作時該採取什麼方式才能提高合作價值，意即本研究所定義的提高合作廠商股價的超額報酬。 本研究以交易成本理論推論技術合作與跨國合作案應採取股權合作方式，並以資源依賴理論推論廠商間上下游合作方式較水平式的合作為佳。實證上，本研究以國內網路通訊產業六十家廠商在2001到2011年間的146筆技術合作宣告為樣本，運用事件研究法檢驗這些假說。分析結果發現技術合作採取股權合作、廠商合作方向採取上下游方式能讓合作廠商在股價享有超額報酬；跨國合作則採取合資方式能有超額報酬。本研究結果可供網路通訊廠商往後在進行類似的合作案的決策參考，以提高合作之價值。 | zh_TW |
| dc.description.abstract | Communication is essential need to the society and such a need has pushed the development of the networking industry. Thanks to the fast technological innovation, many value-added services are provided by the key industrial players and hence grow the industry output. For example, smartphone has attracted users through abundant applications and the coming Cloud Computing would create many more value-added applications.
The boom of mobile internet need and industry triggers our research by first asking why mobile internet had launched in the year of 2000 but failed to take off mainly due to lack of cooperation among different networking players. We therefore empirically explore if a right form of cooperation would create value for the transacting parties. By applying event study to analyze a set of announcements of inter-firm technological cooperation, we are able to test our hypotheses that different types of cooperation would affect transacting parties stock performances. We found that market responds significantly positive to the technology collaboration deals that adopt equity-based form. In addition, technology deals along vertical chain would enjoy positive stock returns than that of horizontal type. Finally, cross-border transactions with joint venture arrangement would exert better stock return than adopting acquisition. Implications to networking industry players and suggestions for future research are also discussed. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T04:19:30Z (GMT). No. of bitstreams: 1 ntu-100-R98724057-1.pdf: 827876 bytes, checksum: 68bd2023fe1a4af742c3128f6d46600a (MD5) Previous issue date: 2011 | en |
| dc.description.tableofcontents | 中文摘要 I
Abstract II 目錄 III 圖目錄 V 表目錄 VI 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究問題與目的 4 第三節 研究流程與章節說明 9 第二章 文獻探討 10 第一節 效率市場 10 第二節 策略聯盟 12 第三節 資源依賴理論(Resource Dependence Theory) 21 第四節 交易成本理論(Transaction Cost Theory) 25 第五節 網路通訊業相關理論 27 第三章 實證研究設計 30 第一節 研究之觀念架構 30 第二節 研究假說 31 第三節 資料蒐集與研究樣本 33 第四節 計量分析方法 36 第四章 實證結果分析 46 第一節 事件研究法分析實證結果 46 第二節 多元迴歸分析實證結果 48 第三節 研究限制 55 第五章 結論與建議 56 第一節 研究結論 56 第二節 延伸研究 59 參考文獻 60 | |
| dc.language.iso | zh-TW | |
| dc.subject | 資源依賴理論 | zh_TW |
| dc.subject | 交易成本理論 | zh_TW |
| dc.subject | 策略聯盟 | zh_TW |
| dc.subject | 網路通訊產業 | zh_TW |
| dc.subject | Strategic Alliance | en |
| dc.subject | Transaction Cost Theory | en |
| dc.subject | Network Communication Industry | en |
| dc.subject | Resource Dependence Theory | en |
| dc.title | 網路通訊業廠商策略聯盟決策影響因素之研究：事件研究法之應用 | zh_TW |
| dc.title | The Determinants of Strategic Alliance Decision of Firms in Communication and Networking Industries: Applications of Event Study | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 99-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳俊忠(Chun-Chung Chen),吳相勳(Hsiang-Hsun Wu) | |
| dc.subject.keyword | 交易成本理論,資源依賴理論,策略聯盟,網路通訊產業, | zh_TW |
| dc.subject.keyword | Transaction Cost Theory,Resource Dependence Theory,Strategic Alliance,Network Communication Industry, | en |
| dc.relation.page | 64 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2011-08-29 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 國際企業學研究所 | zh_TW |
| 顯示於系所單位： | 國際企業學系 | |
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