請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/22161
完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 林晏州(Yann-Jou Lin) | |
dc.contributor.author | Jr-Mei Jhang | en |
dc.contributor.author | 張志梅 | zh_TW |
dc.date.accessioned | 2021-06-08T04:05:49Z | - |
dc.date.copyright | 2018-08-01 | |
dc.date.issued | 2018 | |
dc.date.submitted | 2018-07-26 | |
dc.identifier.citation | 1. 王一芝,(2017),全台瘋蓋天空步道真能救得了觀光?,遠見雜誌,10,128-138。
2. 王正平、孫天佑,(2015),刺激尋求特性與危險知覺影響釣點選擇之研究—以東北角海岸磯釣為例,戶外遊憩研究,28(4),35-62。 3. 吳崇旗、王偉琴,(2009),戶外遊憩管理,台北:華都文化事業有限公司。 4. 林宗賢、蕭慧齡,(2008),檢視遊客參與鹽水蜂炮節慶活動之重遊行爲意圖,戶外遊憩研究,21(2),1-22。 5. 侯錦雄,(1990),遊憩區動機與遊憩認知間關係之研究,博士論文,國立台灣大學園藝研究所,臺北。 6. 曹勝雄、林濰榕,(2011),冒險遊憩中的挑戰來源,戶外遊憩研究,24(1),57-82。 7. Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211. 8. Assaker, G., Vinzi, V. E., & O’Connor, P. (2011). Examining the effect of novelty seeking, satisfaction, and destination image on tourists’ return pattern: A two factor, non-linear latent growth model. Tourism Management, 32(4), 890-901. 9. Assaker, G., & Hallak, R. (2013). Moderating effects of tourists’ novelty-seeking tendencies on destination image, visitor satisfaction, and short- and long-term revisit intentions. Journal of Travel Research, 52(5), 600-613. 10. Baker, D. A., & Crompton, J. L. (2000). Quality, satisfaction and behavioral intentions. Annals of Tourism Research, 27(3), 785-804. 11. Baloglue, S., & Erickson, R. E. (1998). Destination loyalty and switching behavior of travelers: A Markov analysis. Tourism Analysis, 2(2), 119-127. 12. Barnett, L. A. (2005). Measuring the ABCs of leisure experience: Awareness, boredom, challenge, distress. Leisure Sciences, 27(2), 131-155. 13. Bello, D. C., & Etzel, M.J. (1985). The role of novelty in the pleasure travel experience. Journal of Travel Research, 24(1), 20-26. 14. Berlyne, D. E. (1966). Curiosity and exploration. Science, 153, 25-33. 15. Bigné, J. E., Andreu, L., & Gnoth, J. (2005). The theme park experience: an analysis of pleasure, arousal, and satisfaction. Tourism Management, 26(6), 833-844. 16. Bigné, J. E., Sánchez, M. I., & Andreu, L. (2009). The role of variety seeking in short and long run revisit intentions in holiday destinations. International Journal of Culture, Tourism and Hospitality Research, 3, 103-115. 17. Brannan, L., Condello, C., Stuckum, N., Vissers, N., & Priest, S. (1992). Public perceptions of risk in recreational activities. Journal of Applied Recreation Research, 17(2), 144-157. 18. Cohen, E. (1979). Rethinking the sociology of tourism. Annals of Tourism Research, 6(1), 18-35. 19. Cordes, K. A., & Ibrahim, H. M. (2003). Applications in recreation & leisure: For today and the future. New York: McGraw-Hill. 20. Crompton, J. (1979). Motivation for pleasure vacation. Journal of Leisure Research, 6, 408-424. 21. Dann, G. M. S. (1981). Tourism motivation: An appraisal. Annals of Tourism Research, 8(2), 187-219. 22. Ellis, M. (1973). Why people play. Englewood Cliffs, NJ: Prentice-Hall. 23. Ewert, A., & Galloway, S. (2001). Adventure recreation: What's new for resource management, public policy analysts, and recreation providers. Parks & Recreation, 36(2), 26-34. 24. Feng, R., & Jang, S. (2004). Temporal destination loyalty: A structural initiation. Advances in Hospitality and Tourism Research, 9, 207-221. 25. Folkman, S., & Lazarus, R. S. (1985). If it changes it must be a process: Study of emotion and coping during three stages of a college examination. Journal of Personality and Social Psychology, 48(1), 150-170. 26. Ford, P., & Blanchard, J. (1993). Leadership and administration of outdoor pursuits (2nd ed.). Pennsylvania: Venture. 27. García, I. S., Pieters, R., Zeelenberg, M., & Bigné, E. (2012). When satisfied consumers do not return: Variety seeking’s effect on short- and long-term intentions. Psychology & Marketing, 29(1), 15-24 28. Gilchrist, H., Povey, R., Dickinson, A., & Povey, R. (1995). The sensation seeking scale: Its use in a study of the characteristics of people choosing ‘adventure holidays.’ Personality and Individual Differences, 19(4), 513-516. 29. Gitelson, R. J., & Crompton, J. L. (1984). Insights into the repeat vacation phenomenon. Annals of Tourism Research, 11(2), 199-217. 30. Greenberger, E., Woldman, J., & Yourshaw, S. W. (1967). Components of curiosity: Berlyne reconsidered. British Journal of Psychology, 58(3), 375-386. 31. Jang, S. C. S., & Feng, R. (2007). Temporal destination revisit intention: The effects of novelty seeking and satisfaction. Tourism Management, 28(2), 580-590. 32. Jenkins, J. A. (1969). An experimental investigation of the effects of structured science experiences on curiosity among fourth grade children. Tournal of Research in Science Teaching, 6, 128-135. 33. Kahn, B. E. (1995). Consumer variety-seeking among goods and services: An integrative review. Journal of Retailing and Consumer Services, 2(3), 139-148. 34. Knopf, R., Peterson, G., & Leatherberry, E. (1983). Motives for recreational river floating: Relative consistency across settings. Leisure Sciences, 5(3), 231-255. 35. Kozak, M. (2001). Repeaters’ behavior at two distinct destinations. Annals of Tourism Research, 28(3), 784-807. 36. Lazarus, R. S., & Folkman, S. (1984). Stress, appraisal and coping. New York: Springer. 37. Lee, T. H., & Crompton, J. T. (1992). Conceptualizing and measuring novelty seeking in tourism. Annals of Tourism Research, 19(4), 732-751. 38. Luo, S. J., Yen, C. H., & Yang, Y. F. (2015). The moderating effect of vivid memory in novelty seeking and revisit intention. Annals of Leisure and Recreation Research, 7(1), 1-53. 39. McIntosh, R. W., Goeldner, C. R., & Ritchie, J. R. B. (1995). Tourism: Principles, practices, philosophies. New York: Wiley. 40. Oppermann, M. (1999). Predicting destination choice: A discussion of destination loyalty. Journal of Vacation Marketing, 5(1), 51-65. 41. Pearson, P. H. (1970). Relationships between global and specified measures of novelty seeking. Journal of Consulting and Clinical Psychology, 34(2), 199-204. 42. Priest, S. (1992). Factor exploration and confirmation for the dimensions of an adventure experience. Journal of Leisure Research, 24(2), 127-139. 43. Robinson, D. W., & Stevens, T. (1990). Stress in adventure recreation: Types of stressors and their influences during an extended adventure-based expedition. Journal of Applied Recreation Research, 15(4), 218-238. 44. Robinson, D. W. (1992). A descriptive model of enduring risk recreation involvement. Journal of Leisure Research, 24(1), 52-63. 45. Schneider, P. P.; & Vogt, C. A. (2012). Applying the 3m model of personality and motivation to adventure travelers. Journal of Travel Research, 51(6), 704-716. 46. Van Trijp, H. C. M., Hoyer, W. D. & Inman, J. J. (1996). Why switch? Product-category level explanations for true variety-seeking behavior. Journal of Marketing Research, 33(3), 281-292. 47. Wahlers, R. G., & Etzel, M. J. (1985). Vacation preferences as a manifestation of optimal stimulation and lifestyle experience. Journal of Leisure Research, 17(4), 283-295. 48. Welker, W. I. (1961). An Analysis of Exploratory and Play Behavior in Animals. In Functions of Varied Experience, D. W. Fiske and S. R. Maddi, eds., pp. 43-69. Homewood IL: Dorsey Press. 49. Yim, C. K., & Kannan, P. K. (1999). Consumer behavioral loyalty: A segmentation model and analysis. Journal of Business Research, 44(2), 75-92. 50. Zuckerman, M. (1971). Dimensions of sensation seeking. Journal of Consulting and Clinical Psychology, 36(1), 45-52. 51. Zuckerman, M. (1979). Sensation seeking: Beyond the optimal level arousal. Hillsdale, NJ: Lawrence Erlbaum Associates. 52. Zuckerman, M. (1983). Sensation seeking and sports. Personality and Individual Differences, 4(3), 285-292. 53. Zuckerman, M. (1994). Behavioural expressions and biosocial bases of sensation seeking. Cambridge, England: University of Cambridge Press. | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/22161 | - |
dc.description.abstract | 新潮的景點在剛開幕時,常能吸引大量初訪遊客,但一景點要能持續營運往往需仰賴重遊遊客,發生重遊之原因常與過去造訪經驗相關,當遊客對於目的地擁有滿意的經驗時,其重遊的可能性較高,但亦有部份感到滿意的遊客不會產生重遊,可能是由於其尋求新奇之特性造成,而重遊意願亦可能隨時間不同而有變化,過去尋求新奇與重遊意願之關係多針對大眾活動地點進行討論,故本研究目的為探討尋求新奇傾向與重遊意願之相關性,以及當活動類型不同時重遊意願是否會有所差異。研究中使用沙灘遊玩、健行爬山及攀登高山來區分不同活動類型,將尋求新奇傾向細分為尋求刺激、尋求異於日常生活、尋求緩解無聊、尋求驚奇等面向,而不同時間間隔重遊意願則分為一年內、三年內及五年內重遊意願。研究問卷共收集有效填答者302位,三個活動分別有沙灘遊玩121筆、健行爬山241筆、攀登高山87筆資料。研究結果顯示在沙灘遊玩部份,尋求異於日常生活、尋求驚奇分別與一年內及三年內重遊意願呈負相關;在健行爬山部份,尋求異於日常生活分別與一年內及三年內重遊意願呈負相關,尋求驚奇僅與一年內重遊意願呈負相關;在攀登高山部份,僅尋求異於日常生活與一年內重遊意願呈負相關。使用迴歸分析不同活動的重遊意願影響因素,沙灘遊玩與健行爬山兩者的尋求新奇傾向對重遊意願均呈負向影響,整體滿意度及時間因素則對於重遊意願均呈正向影響,但僅在健行爬山活動中距離因素與重遊意願呈負向影響,而攀登高山活動中只有整體滿意度及時間因素對重遊意願呈正向影響。 | zh_TW |
dc.description.abstract | Once a brand new tourist attraction is opened, it often attracts lots of first time visitors, while repeat visitors are the key factor for tourist attraction to maintain its revenue. In general, people decide to revisit a spot according to their past experience. Visitors may return to the destination when they have a satisfied experience with it. However, some visitors won’t return to it though they had a satisfied experience. The difference between these two groups may due to one’s novelty seeking degree and changes of willingness to revisit a place by time. The purpose of this study is to discuss about whether different types of destinations will affect the relevance between one’s novelty seeking level and intention of revisiting a place. The study selected beach activities, hiking and mountain climbing to distinguish different types of activities. The study divided novelty seeking into four aspects including thrill, change from routine, boredom alleviation and surprise. The time periods of willing to revisit a place were sort into one year, three years and five years. The study used an online questionnaire to survey, and a total of 302 valid questionnaires were collected, including 121 data of beach activities, 241 data of hiking, and 87 data of mountain climbing. The results showed that in beach activities, change from routine and surprise were negatively related to revisit intentions within next one year and next three years. The data of hiking showed that change from routine were negatively related to revisit intentions within next one year and next three years, and surprise were negatively related to revisit intentions within next one year. The data of mountain climbing showed that change from routine were negatively related to revisit intentions within next one year. The study used regressions to analyze the influence of novelty seeking, distance, satisfaction, and time factor on the revisit intentions of different activities, and on one hand, it showed that the novelty seeking was negatively affect revisit intentions, satisfaction was positively affect revisit intentions, and time factor was positively affect revisit intentions both in beach activities and hiking. On the other hand, in mountain climbing activities, satisfaction and time factor were positively affect revisit intentions. | en |
dc.description.provenance | Made available in DSpace on 2021-06-08T04:05:49Z (GMT). No. of bitstreams: 1 ntu-107-R05628311-1.pdf: 1979066 bytes, checksum: 40542ac395566d5be98db0972e8cee5a (MD5) Previous issue date: 2018 | en |
dc.description.tableofcontents | 口試委員會審定書 i
誌謝 iii 中文摘要 v Abstract vii 第一章 緒論 1 第一節 研究緣起 1 第二節 研究目的與內容 2 第三節 研究流程 3 第二章 文獻回顧 5 第一節 尋求新奇 5 壹、尋求新奇的概念 5 貳、尋求新奇的測量 8 第二節 重遊意願 12 壹、重遊意願的概念 12 貳、影響重遊意願的因素 13 參、時間間隔的重遊意願 14 肆、尋求新奇與重遊意願的相關研究 15 第三節 冒險遊憩活動 20 壹、冒險遊憩活動的概念 20 貳、冒險遊憩活動的類型 23 參、冒險遊憩活動與尋求新奇 23 第三章 研究方法 25 第一節 研究架構與假設 25 壹、研究架構 25 貳、研究假設 26 第二節 研究設計 30 壹、操作性定義 30 貳、問卷內容設計 31 參、調查計畫 34 肆、研究限制 34 第三節 資料處理與分析方法 35 壹、資料整理方法 35 貳、統計分析方法 35 第四章 結果與討論 37 第一節 整體描述性分析 37 壹、受測者背景資料分析 37 貳、尋求新奇傾向描述性分析 42 參、不同活動類型描述性分析 46 第二節 尋求新奇與重遊意願之關係 49 第三節 活動類型與重遊意願之關係 57 壹、不同活動類型地點的距離與重遊意願之相關性分析 57 貳、不同活動類型的滿意度與重遊意願之相關性分析 58 參、不同活動類型的重遊意願差異分析 59 肆、不同活動類型的重遊意願預測模型 66 第四節 研究假設驗證 71 第五章 結論與建議 75 第一節 研究結論 75 第二節 研究建議 77 壹、不同遊憩活動類型行銷之建議 77 貳、後續研究建議 78 參考文獻 79 附錄一 調查問卷 83 | |
dc.language.iso | zh-TW | |
dc.title | 尋求新奇傾向對重遊意願之影響 | zh_TW |
dc.title | The Effect of Novelty Seeking on Revisit Intention | en |
dc.type | Thesis | |
dc.date.schoolyear | 106-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 鄭佳昆,林寶秀,林建堯,李彥希 | |
dc.subject.keyword | 時間間隔重遊意願,尋求刺激,尋求異於日常生活,尋求緩解無聊,尋求驚奇,冒險遊憩活動, | zh_TW |
dc.subject.keyword | temporal destination revisit intention,thrill,change from routine,boredom alleviation,surprise,adventure recreation, | en |
dc.relation.page | 86 | |
dc.identifier.doi | 10.6342/NTU201801021 | |
dc.rights.note | 未授權 | |
dc.date.accepted | 2018-07-27 | |
dc.contributor.author-college | 生物資源暨農學院 | zh_TW |
dc.contributor.author-dept | 園藝暨景觀學系 | zh_TW |
顯示於系所單位: | 園藝暨景觀學系 |
文件中的檔案:
檔案 | 大小 | 格式 | |
---|---|---|---|
ntu-107-1.pdf 目前未授權公開取用 | 1.93 MB | Adobe PDF |
系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。