請用此 Handle URI 來引用此文件：
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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 雷立芬 | |
| dc.contributor.author | Po-Yu Su | en |
| dc.contributor.author | 蘇柏羽 | zh_TW |
| dc.date.accessioned | 2021-06-08T04:02:31Z | - |
| dc.date.copyright | 2018-08-08 | |
| dc.date.issued | 2018 | |
| dc.date.submitted | 2018-08-06 | |
| dc.identifier.citation | 王晶(2013)。服飾與產業：快時尚。服飾導刊，3期，35–38。
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/22100 | - |
| dc.description.abstract | 本研究以優衣庫(Uniqlo)的消費者為研究對象，透過問卷蒐集資料並以結構方程式探討服飾業服務品質、顧客情緒、滿意度與忠誠度之關聯性。服務品質的衡量主要運用SERVQUAL量表。研究過程，採取便利抽樣法，共蒐集到309份有效問卷。研究結果顯示，服務品質與顧客情緒之間具有正向高度影響，服務品質與顧客滿意度之間具有正向高度影響，顧客情緒與顧客滿意度之間具有正向低度影響，顧客滿意度與顧客忠誠度之間具有正向高度影響。
根據實證發現，建議服飾業者可以優化購物環境包含店內商品陳列擺設，以及強化員工訓練使其提供顧客親切的問候與招呼，進而提升商品對顧客所帶來的價值，並讓顧客願意回流。 | zh_TW |
| dc.description.abstract | This study aims to develop and test a model that focuses on the relationship among service quality, consumer emotion, satisfaction and consumer loyalty of apparel Services industry by using Strucure Equation Model. SERVQUAL scale is applied to measure service quality. 309 valid samples have been collected in the Uniqlo stores by using convenience sampling method. Results show that service quality has a high positive influence on customer emotion and satisfaction, customer satisfaction has a high positive influence on consumer loyalty, and customer emotion has a low positive influence on customer satisfaction.
From the management perspective, the display of merchandise and enthusiastic greeting of service personnel can directly or indirectly affect customer satisfaction. Ultimately, what consumers gain in the merchandise is the critical factor promoting them back to consume again. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T04:02:31Z (GMT). No. of bitstreams: 1 ntu-107-R05627015-1.pdf: 3249760 bytes, checksum: 004cccf6aeed23bb1d181c83c5acf778 (MD5) Previous issue date: 2018 | en |
| dc.description.tableofcontents | 口試委員審定書 I
謝辭.. II 中文摘要 III 英文摘要 IV 表目錄 VI 圖目錄 VII 第壹章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 3 第貳章 文獻回顧 6 第一節 服務品質 6 第二節 顧客情緒 13 第三節 顧客滿意度 17 第四節 顧客忠誠度 20 第參章 研究方法 23 第一節 研究假設架構 23 第二節 問卷設計 26 第三節 前測與初步分析 29 第四節 結構方程式 31 第五節 測量模式之驗證信因素分析 34 第肆章 研究結果與分析 37 第一節 樣本基本資料分析 37 第二節 信、效度分析 39 第三節 T檢定與單因子變異數分析 40 第四節 驗證性因素分析結果 46 第五節 研究假設之驗證 63 第伍章 結論 70 參考文獻 73 附錄一：前測問卷與前測結果分析 80 附錄二：正式問卷 85 | |
| dc.language.iso | zh-TW | |
| dc.subject | 服飾業 | zh_TW |
| dc.subject | 顧客情緒 | zh_TW |
| dc.subject | 服務品質 | zh_TW |
| dc.subject | 結構方程式 | zh_TW |
| dc.subject | Customer Emotion | en |
| dc.subject | Service Quality | en |
| dc.subject | Apparel Industry | en |
| dc.subject | Structural Equation Modeling | en |
| dc.title | 服飾業服務品質、顧客情緒、滿意度與忠誠度之關係-以優衣庫為例 | zh_TW |
| dc.title | The Relationships among Service Quality, Consumer Emotion, Satisfaction and Loyalty in Apparel Industry-The Case of Uniqlo | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 106-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 蕭清仁,黃聖茹 | |
| dc.subject.keyword | 服飾業,服務品質,顧客情緒,結構方程式, | zh_TW |
| dc.subject.keyword | Apparel Industry,Service Quality,Customer Emotion,Structural Equation Modeling, | en |
| dc.relation.page | 88 | |
| dc.identifier.doi | 10.6342/NTU201802572 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2018-08-06 | |
| dc.contributor.author-college | 生物資源暨農學院 | zh_TW |
| dc.contributor.author-dept | 農業經濟學研究所 | zh_TW |
| 顯示於系所單位： | 農業經濟學系 | |
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