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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/22099完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 雷立芬 | |
| dc.contributor.author | Ting-Yi Kuo | en |
| dc.contributor.author | 郭定易 | zh_TW |
| dc.date.accessioned | 2021-06-08T04:02:27Z | - |
| dc.date.copyright | 2018-08-08 | |
| dc.date.issued | 2018 | |
| dc.date.submitted | 2018-08-06 | |
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/22099 | - |
| dc.description.abstract | 大學課程所使用之原文教科書價錢通常偏高，而且課程結束後不是便宜二手轉賣掉，就是儲存在家中。因此學生會向學長姐詢問是否有意願將使用過的參考書籍低價轉售，或是到二手書網站和實體二手書店找尋有無該教科書，以節省教科書費用的負擔。為了探討成立大學教科書共享平台的必要性與可行性，本研究透過網路問卷探討此大學生對於使用平台意願。發放條件是只要有讀過大學的受測者皆可以填寫。發放時間長達一個月，最後共收集300份有效問卷，再進行結構方程驗證分析。
本研究結合科技接受模式與創新擴散理論，並以便利性為外在因素，去探討使用者對於大學教科書結合共享平台的使用態度之分析，並研究其後續的行為意圖，實證結果發現便利性對有用性、便利性對易用性、有用性對使用態度、易用性對使用態度、相對優勢對使用態度、相容性對使用態度以及使用態度對行為意圖都具有正向影響。此研究可以提供我國共享經濟相關產業能發想出新的創新商業模式之參考。 | zh_TW |
| dc.description.abstract | The original textbooks used in university courses are often of high price and are not sold at the end of the course and are stored at home. Therefore, the students asked whether they intended to use the reference books at a low price resale, or to two of handwritten web sites and physical second-hand bookstore to find the textbook, in order to save the burden of textbook costs. In order to explore the necessity and feasibility of setting up a shared platform for university textbooks, this study explores the students ' willingness to use the platform through network questionnaires. The conditions for payment are as long as those who have read the university can fill in the test. The distribution time is up to one months, and finally, 300 valid questionnaires are collected, then the structural equation is validated and analyzed.
This research combines the technology acceptance model with the innovation diffusion theory, and to facilitate the external factors, to explore the user's use of university textbooks with shared platform for the analysis of the attitude, and to study the follow-up of their behavior intentions, empirical results found that the convenience of usefulness, convenience to ease of use, usefulness of using attitude, ease of use of attitude, The relative advantage has positive influence on the attitude to use, the use of compatibility, and the attitude of use to behavioral intention. This study can provide a reference for our country's shared economy-related industries to come up with new and innovative business models. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T04:02:27Z (GMT). No. of bitstreams: 1 ntu-107-R05627012-1.pdf: 2523884 bytes, checksum: 307eff928c8e56d4f2702320f0fde5af (MD5) Previous issue date: 2018 | en |
| dc.description.tableofcontents | 謝辭 ……………………………………………………………………………………… i
摘要 ……………………………………………………………………………………... ii Abstract ……………………………………………………………………………………. iii 表目錄 …………………………………………………………………………………….. v 圖目錄 ……………………………………………………………………………………. vii 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 2 第二章 文獻回顧 5 第一節 共享經濟之定義與發展 5 第二節 二手教科書之定義與發展 9 第三節 科技接受模型之相關文獻 11 第四節 創新擴散理論之相關文獻 14 第五節 便利性之相關文獻 17 第三章 研究方法 20 第一節 研究假設與架構 20 第二節 問卷設計 22 第三節 資料分析方法 24 第四節 驗證性因素分析 25 第四章 資料分析結果 28 第一節 資料收集與信度分析 28 第二節 敘述性統計分析 30 第三節 驗證性因素分析 37 第四節 研究假設之驗證 58 第五章 結論 65 參考文獻 ……………………………………………………………………………………. 68 附錄一 正式問卷 73 附錄二 刪除相對優勢與相容性數值圖 78 | |
| dc.language.iso | zh-TW | |
| dc.subject | 結構方程模型 | zh_TW |
| dc.subject | 共享平台 | zh_TW |
| dc.subject | 大學教科書 | zh_TW |
| dc.subject | 科技接受模式 | zh_TW |
| dc.subject | 創新擴散理論 | zh_TW |
| dc.subject | Sharing economy | en |
| dc.subject | Technology acceptance model | en |
| dc.subject | university textbook | en |
| dc.subject | structural equation model | en |
| dc.subject | innovation diffusion theory | en |
| dc.title | 影響大學教科書結合共享平台因素之探討 | zh_TW |
| dc.title | Study on the Factors Influencing Sharing Platforms of University Textbooks | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 106-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 蕭清仁,黃聖茹 | |
| dc.subject.keyword | 共享平台,大學教科書,科技接受模式,創新擴散理論,結構方程模型, | zh_TW |
| dc.subject.keyword | Sharing economy,university textbook,Technology acceptance model,innovation diffusion theory,structural equation model, | en |
| dc.relation.page | 78 | |
| dc.identifier.doi | 10.6342/NTU201802571 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2018-08-06 | |
| dc.contributor.author-college | 生物資源暨農學院 | zh_TW |
| dc.contributor.author-dept | 農業經濟學研究所 | zh_TW |
| 顯示於系所單位： | 農業經濟學系 | |
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