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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 何耕宇 | zh_TW |
dc.contributor.advisor | Keng-Yu Ho | en |
dc.contributor.author | 陳書賢 | zh_TW |
dc.contributor.author | Shu-Shien Chen | en |
dc.date.accessioned | 2021-06-08T03:46:55Z | - |
dc.date.available | 2024-02-13 | - |
dc.date.copyright | 2019-02-14 | - |
dc.date.issued | 2019 | - |
dc.date.submitted | 2002-01-01 | - |
dc.identifier.citation | 一、中文部分
1. 中華民國證券投資信託暨顧問商業同業公會(2013),《展翼30》,台北。 2. 王鐵漢(2009),「揭開投顧界四大派別操作手法」,《今周刊》。 3. 廖義榮(2017),「金融業因應機器人理財顧問的衝擊因應之道」,《金總服務》,第22期,頁51-61。 4. 盧燕俐(2000),「股市慘綠,投顧悽慘」,《今周刊》。 5. 魏喬怡(2017),「網紅投顧老師踩紅線?金管會兩點認定」,《中時電子報》。 6. 魏興中(2015),「散戶大退場,重傷投顧業,財經台降價,廣播意外得利」,《經濟日報》。 二、英文部分 1. National Digital Research Centre (2014), “So what is fintech?”http://www.ndrc.ie/2014/03/fintech/. 2. Taylor Wessing (2014), “Old laws, new methods: UK regulation of fintech,”https://www.taylorwessing.com/download/article_uk_reg_fintech.html. 3. Cloudbric (2015), “Financial startups reimagine banking, but security still paramount,”https://www.cloudbric.com/blog/2015/07/financial-startups-reimagine-banking-but-security-still-paramount/. | - |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/21790 | - |
dc.description.abstract | 傳統投顧業為了增加會員與業績,分析師或業務員總是盡其可能地吹噓投資績效,甚至灌水過去的操作成績。投資人加入會員後,往往面臨慘賠的投資結果,在不甘血本無歸的情況下,投資糾紛事件層出不窮。此外,隨著網際網路的發達,各種新媒體推陳出新,改變國內的媒體環境生態,而相關法律的限制也益形廣泛。本研究的主要目的即在於釐清投顧業面臨的問題,探討新投顧公司該如何運用新媒體,並有效減少會員投資糾紛。
透過對臺灣投顧業與媒體業環境的研究,以及對國內投顧集團負責人的專家訪談,本研究提出新形態投顧公司的經營模式,包括組織架構、營運對策與獲利分析。最後,本文結論認為,新媒體生態改變下資訊充斥,投顧業應該導向服務為主,獲得市場投資者認同。 | zh_TW |
dc.description.abstract | In order to increase membership and performance, analysts or salesmen always try their best to boast of investment performance and even flood past performance. When an investor joins a member, he or she often faces the investment result of a disastrous loss. In the case of not being willing to pay for it, investment disputes are constantly emerging. In addition, with the development of the Internet, various new media have evolved to change the domestic media environment, and the restrictions of relevant laws have also benefited. The main purpose of this study is to clarify the problems faced by the investment industry, to explore how new investment companies should use new media, and to effectively reduce member investment disputes.
Through research on Taiwan's investment industry and media industry environment, as well as expert interviews with domestic investment group leaders, this study proposes a new form of investment in the company's business model, including organizational structure, operational strategies and profitability analysis. Finally, the conclusion of this paper is that the information under the new media ecology is full of information, and the investment industry should be oriented to service and gain market investors' approval. | en |
dc.description.provenance | Made available in DSpace on 2021-06-08T03:46:55Z (GMT). No. of bitstreams: 1 ntu-108-P05745015-1.pdf: 948499 bytes, checksum: b7cca7d93c59d9f429a55212e21f8021 (MD5) Previous issue date: 2019 | en |
dc.description.tableofcontents | 誌謝 i
中文摘要 ii 英文摘要 iii 目錄 iv 圖目錄 v 表目錄 vi 第一章緒論 1 第一節、研究背景、動機與目的 1 第二節、研究流程與架構 2 第二章投顧業沿革與現況 4 第一節、投顧業營運沿革 4 第二節、投顧業發展趨勢 6 第三章媒體變革與新媒體崛起 10 第一節、媒體生態與變化 10 第二節、新媒體崛起 11 第四章新型態投顧經營模式 13 第一節、新型態投顧公司成立架構及營運對策 13 第二節、新投顧公司預估獲利能力與分析 19 第五章結論與建議 24 第一節、研究結論 24 第二節、後續研究建議 26 參考文獻 27 附錄 28 | - |
dc.language.iso | zh_TW | - |
dc.title | 媒體生態改變下的投顧業生存之道 | zh_TW |
dc.title | The Survival of Investment Consulting Industry under the Change of Media Ecology | en |
dc.type | Thesis | - |
dc.date.schoolyear | 107-1 | - |
dc.description.degree | 碩士 | - |
dc.contributor.oralexamcommittee | 周冠男;徐之強 | zh_TW |
dc.contributor.oralexamcommittee | ;; | en |
dc.subject.keyword | 投顧業,媒體生態,新媒體平台,營運模式, | zh_TW |
dc.subject.keyword | Investment consulting industry,Media ecology,New media platform,Operation mode, | en |
dc.relation.page | 35 | - |
dc.identifier.doi | 10.6342/NTU201900332 | - |
dc.rights.note | 未授權 | - |
dc.date.accepted | 2019-01-31 | - |
dc.contributor.author-college | 管理學院 | - |
dc.contributor.author-dept | 碩士在職專班財務金融組 | - |
顯示於系所單位: | 財務金融組 |
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