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標題: | 工業電腦製造商的經營發展策略
以樺漢科技公司為例 Business Development Strategy of Industrial Computer Manufacturer -Take Ennoconn corporation as an example |
作者: | Chia-Jung Hsu 許家榮 |
指導教授: | 廖咸興 |
關鍵字: | 工業電腦,經營發展策略,併購策略,物聯網, Industrial PC,Business Development Strategy,M&A Strategy,Internet of things (IOT), |
出版年 : | 2019 |
學位: | 碩士 |
摘要: | 近年來工業電腦產業受惠於智慧城市、工業自動化、人工智能的發展,工業產值仍處於成長階段,相較個人電腦產業市場,已呈現需求疲軟且獲利下降,也因為其與工業電腦的產品製程相同,所以許多電腦產業製造商轉向投入工業電腦產業,希望藉由工業電腦產品的高毛利可以提升企業整體的獲利能力。但工業電腦產業特性具有高度客製化、少量多樣、高可靠度、高品質等產品需求特性,在生產製造上又面臨換線效益、數量需求變異大、交貨期短與高庫存風險等挑戰,造成多數新進企業未能成功取得預期效益。
雖然跨入工業電腦領域有許多挑戰,本研究對象樺漢科技股份有限公司於2010年推動經營策略重整。分三階段跨入工業電腦產業;第一階段目標:發展穩定的代工事業,以輕資產,高投報率為方向,成功運用集團優勢資源於2014年順利在台灣公發上市。在取得市場資金後展開第二階段的併購策略佈局,迅速透過併購手段完成對市場、技術、品牌、通路的佈局。第三階段:與集團分工建立系統整合商能力;同時透過公開市場收購帆宣系統科技,取得系統整合商的經驗與技術。並於2018年達成合併營收超越業界龍頭研華科技。 本研究將透過相關分析手段,如SWOT分析、五力分析、併購策略分析、BCG矩陣分析、價值鏈分析及相關公開財務報表,分析該公司如何透過各種關鍵成功的經營策略取得資源、運用資源、管理資源,打造企業競爭優勢。 In recent years, the IPC (Industrial personal computer) market has benefited from smart cities, industrial 4.0 and development of artificial intelligence, industrial output is still in the stage of growth, compared with the PC (Personal computer) market, has shown weak demand and decline in profits, due to its the same production process with IPC , resulting in many PC manufacturers step into the IPC field , they’re expecting that high gross profit of IPC products can enhance profitability of entire Group. However, the IPC product features are highly customized, low value and high mix, high reliability and quality demanded. In production wise, the product line-changing loss, sales orders demand variation, finish goods short delivery time requirement and high material inventory risk, obstructing most of new enters have not succeeded in achieving the expected benefits. Although there’re many challenges in the field of IPC market, the research objective Ennoconn corporation reorganized its business strategies in 2010. Entering the IPC Market in three phases; the first phase of the goal: to develop a stable foundry business, with light assets and high reporting rate, using the Group’s advantageous resources to achieving initial public offerings in 2014. After obtaining market funds, the second phase of the strategy was launched, the market, technology, brand and channel of IPC field were quickly completed through M&A. The third phase stage: to establishment of system integrator capabilities and obtaining skill and experience from merge Marketech international corp. in stock market. In year 2018 the company revenue exceeded the industry leader Advantech. This study will be conducted by means of correlation analysis, such as SWOT analysis, five forces model, merger strategy analysis and related public financial statements, to analysis how the company through a variety of key successful business strategy to obtaining resources, using resources, managing resources, to create competitive advantage of enterprises in IPC field. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/21662 |
DOI: | 10.6342/NTU201901035 |
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顯示於系所單位: | 事業經營碩士在職學位學程 |
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