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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 趙義隆 | |
dc.contributor.author | In Jung Cho | en |
dc.contributor.author | 趙寅廷 | zh_TW |
dc.date.accessioned | 2021-06-08T03:37:26Z | - |
dc.date.copyright | 2019-07-24 | |
dc.date.issued | 2019 | |
dc.date.submitted | 2019-07-22 | |
dc.identifier.citation | English References
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dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/21545 | - |
dc.description.abstract | 隨著高科技的發展,O2O營銷模式連結了線上和線下的商業機會,其中愈來愈多人在使用美食外送平台。本研究是針對四個國家的美食外送平台與各國的市場,四個國家是包含美國、德國、韓國與中國。本研究問題主要有三點:一,有哪些因素使美食外送平台在亞洲國家中國、韓國發展得相對比歐美國家來得快?二,美食外送平台有沒有跨國之間或者國內之間的關係?三,有哪些方法可以比較外賣與消費者之間的配送費?本研究是以國際產品生命週期理論和創新擴散模型來探討歐美國家和亞洲國家的美食外送平台發展狀況與比較分析為何在亞洲市場發展的飛速。再來本研究會以國際市場進入模式來分析跨國之間的美食外送平台,再加上分析國內之間的關係。最後會以GDP per capita ppp比較四個國家的配送費對消費者的購買力。
本研究分析結果是因為歐美國家和亞洲國家的美食外送平台的需求與供給的環境有差別,所以在亞洲國家的美食外送平台發展得比較快。再來有些美食外送平台是以併購國外平台的方式來進入海外市場,這是為了減少所面臨的風險。還有不只國際之間的美食外送平台,國內之間的美食外送平台也有同樣的情形,國內之間的平台也會採取併購的方式來更擴展在國內市場。最後因為每個國家收的配送費都不一樣,所以會用平均的配送費來做比較分析,分析結果是每個國家消費者對配送費的購買力都不一樣,有些國家是相對比較高,有些國家是相對比較低。 | zh_TW |
dc.description.abstract | The fast development of technology and the presence of the internet and smartphones have created a new business opportunity that connects online and offline which is also known as O2O system. An example of this system and, what a lot of people use these days; is online food delivery service platforms. These platforms connect restaurants to consumers. Whenever consumers make an order through the smartphone application, platform sends a notification of the order to the restaurant, which in turn makes food for consumers. A delivery person then picks up the food and delivers the food to consumers. This thesis is going to examine (1) the development of online food delivery service platforms in 4 different countries, Europe (Germany), United States, Korea, and China and see why there is faster development in Asian countries compared to Europe (Germany) or United States by using the theory of international product life cycle and diffusion of innovation. This thesis will also observe (2) the relationship of platforms, either between foreign platforms or between local platforms depending on the entry mode. This thesis will also (3) compare the food delivery fee that vendors charge to consumers by using GDP per capita ppp and other components.
This thesis has analyzed that there are different supply and demand situations in which countries such as South Korea and China, have a fast development in online food delivery service platforms. Also, this thesis has observed that most platforms choose to acquire other foreign platform to enter foreign market, and also local platforms choose to acquire other local platforms to be stronger within the local market. Lastly, this thesis has analyzed that consumers have different purchasing power over the food delivery fee in 4 different countries. | en |
dc.description.provenance | Made available in DSpace on 2021-06-08T03:37:26Z (GMT). No. of bitstreams: 1 ntu-108-R06724070-1.pdf: 2362802 bytes, checksum: ce8cb95899b36a47fd2d466d0817baa7 (MD5) Previous issue date: 2019 | en |
dc.description.tableofcontents | Acknowledgement 一
論文摘要 二 Thesis Abstract 三 Table of Contents 四 List of Tables 五 List of Figures 五 Chapter 1 Introduction 1 1.1 Research Motivations 1 1.2 Research Background 4 1.3 Research Questions 7 1.4 Research Objectives & Organization of Thesis 8 1.5 Research Methodology 11 Chapter 2 Literature Review 12 2.1 Factors of the Development of Online Food Delivery Service Industry 12 2.2 International Entry Modes 18 2.3 Business Model of Pricing & Logistic Services Focus on Food Delivery Service 21 Chapter 3 Food Delivery Service Platforms Overview 33 3.1 Development of Food Delivery Service Platforms Market in Europe 33 3.2 Development of Food Delivery Service Platforms Market in the United States 36 3.3 Development of Food Delivery Service Platform Market in South Korea 39 3.4 Development of Food Delivery Service Platform Market in China 42 Chapter 4 Research Analysis 46 4.1 Reasons for fast development of food delivery service platforms in Asian countries 46 4.2 International Relationship between Food Delivery Service Platforms 55 4.3 Analyzing Delivery Fees that are charged to Consumers 60 Chapter 5 Thesis Conclusion 70 5.1 Conclusion 70 5.2 Managerial Implication 72 5.3 Future Research on Online Food Delivery Service Platforms 73 References 74 | |
dc.language.iso | en | |
dc.title | 美食外送平台的跨國發展之比較研究 | zh_TW |
dc.title | Examining the Cross Border Diffusion of International Online Food Delivery Service Platforms: A Comparative Study of Four Countries | en |
dc.type | Thesis | |
dc.date.schoolyear | 107-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 連勇智,陳建維 | |
dc.subject.keyword | 美食外送平台,外賣,跨國發展,歐美,亞洲,併購,配送費, | zh_TW |
dc.subject.keyword | Online Food Delivery Platform,Cross Border,Entry Mode,Acquisition,Delivery Fee, | en |
dc.relation.page | 83 | |
dc.identifier.doi | 10.6342/NTU201901236 | |
dc.rights.note | 未授權 | |
dc.date.accepted | 2019-07-22 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 國際企業學研究所 | zh_TW |
顯示於系所單位: | 國際企業學系 |
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