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標題: | 管理學院大學生的科系認同感與創業意圖之研究 A Study of Management Students’ Department Identification and Entrepreneurial Intention |
作者: | Wei-Jhen Kang 康維真 |
指導教授: | 王淑美 |
關鍵字: | 科系認同感,創業意圖,計畫行為理論,管理學教育, Department identification,entrepreneurial intention,Theory of Planned Behavior,management education, |
出版年 : | 2019 |
學位: | 碩士 |
摘要: | 創業有助於解決經濟成長停滯、失業率過高、大學畢業生過剩以及大學畢業生就業機會貧脊等社會問題,因此大學創業教育在全球逐漸興盛。為瞭解學生的創業意圖,本研究以計畫行為理論為基礎,探討管理學院學生之科系認同感、創業態度、創業自我效能、創業環境支持、創業職能、創業意圖,以及上述變項間的影響關係。
本研究以國立臺灣大學管理學院學生為研究對象,總計回收455份樣本,佔母群體比例為18.6%,其中工商管理學系樣本145人、會計與財務金融學系樣本139人、國際企業學系樣本171人。研究工具使用次級資料分析,問卷涵蓋科系認同感、創業態度、創業自我效能、創業環境支持、創業職能、創業意圖以及個人背景等量表。研究結果除呈現受訪者各量表得分外,另針對不同背景之學生進行科系認同感與創業意圖之差異分析。結果發現,大學部與研究所學生在各方面皆有顯著差異,不同科系學生之科系認同感、創業態度、創業自我效能、創業環境支持以及創業意圖皆有顯著差異,男性與女性學生之創業態度、創業自我效能以及創業意圖皆有顯著差異。 本研究奠基於計畫行為理論,檢驗科系認同感之調節作用。結果發現創業態度、創業環境支持以及創業職能對於創業意圖具有顯著的正向影響效果,而創業自我效能則未呈現顯著影響效果。結構方程模式的多群組比較分析結果發現科系認同感調節了創業意圖之計畫行為模式,科系認同感低的學生,創業環境支持是影響創業意圖的主要變項;科系認同感高的學生,創業職能是影響創業意圖的主要變項。研究結果顯示科系認同感會影響學生的創業意圖模式,可供未來研究參考,或可作為管理學院與創業教育規劃發展以及教學輔導之建議。 Entrepreneurship education has been an interesting topic since entrepreneurship is a solution to unemployment and economic problems. To understand college students’ entrepreneurial intention, we investigated department identification, entrepreneurial attitude, entrepreneurial self-efficacy, entrepreneurial environment support, entrepreneurial competence and entrepreneurial intention in the Theory of Planned Behavior model. Our study is based on the students from National Taiwan University College of Management. We obtained 455 samples, accounting for 18.6% of the total population. Of which, 145 are Business Administration students, 139 are Accounting and Finance, while 171 are International Business students. The results of the study not only revealed each respondent’s score on the scale, it also focused on department identification and entrepreneurial intention according to individual department. The study found statistically significant difference in all aspects among undergraduates and graduates; department identification, entrepreneurial attitude, entrepreneurial self-efficacy, entrepreneurial environment support, and entrepreneurial intention have statistically significant difference among students from different departments; entrepreneurial attitude, entrepreneurial self-efficacy, and entrepreneurial intention have statistically significant difference among male and female students. This study is based on Theory of Planned Behavior, examining the moderation effect of department identification. We found that entrepreneurial attitude, entrepreneurial environment support, and entrepreneurial competence all have significant positive effect on entrepreneurial intention while entrepreneurial self-efficacy does not exhibit significant effect. The result of multi-group structural equation modeling found that department identification moderates the planned behavior model of entrepreneurial intention. For students with low department identification, entrepreneurial environment support is the major factor affecting entrepreneurial intention. One the other hand, for students with high department identification, entrepreneurial competence is the major factor. The result of our study showed department identification does affect the entrepreneurial intention model, and can be used as reference for future study or for College of Management. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/21438 |
DOI: | 10.6342/NTU201902554 |
全文授權: | 未授權 |
顯示於系所單位: | 生物產業傳播暨發展學系 |
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