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標題: | 智能空調維護服務媒合平台營運計畫書 Smart Air Conditioning Maintenance Service Solution Business Plan |
作者: | YIO-FONG HSU 許祐峰 |
指導教授: | 陳家麟(Chialin Chen) |
關鍵字: | 冷氣清潔,智慧空調聯網,室內空氣品質IAQ,電器老化,漏電檢測,空調服務媒合平台, Air-conditioning maintenance,Smart air-conditioning network,Indoor air quality IAQ,Electrical equipment aging,Electrical leakage detection,Air conditioning service platform, |
出版年 : | 2021 |
學位: | 碩士 |
摘要: | 夏季需要使用冷氣時最常發生冷氣不冷、冷氣有霉味、漏水,預約保養時需要等待時間過久,找附近水電冷氣公司卻又擔心費用過高,女性使用者在家又有安全顧慮,針對以上痛點,我們提出CALLCALL007服務媒合平台,提供冷氣清潔保養線上預約清潔保養訂單,又有業界創新室內空氣品質量測追蹤,確保在家都能呼吸到最安全的空氣 , 適合有寶寶的家庭需求、過敏族群,加值電器老化追蹤,避免電器漏電引起電線走火引發火災,從線上訂購使用後,原為被動的需求轉成主動提醒,以往使用者的疑問大約一年清洗一次或是三年清洗一次的頻率, 我們依據使用狀態感測分析經由智慧空調聯網將資料上傳雲平台,經大數據及計算自動提醒清潔及維護。 媒合平台作為師傅經紀人,平台藉由行銷導引線上訂購,提供單一行政區多單服務,原本未加入平台師傅接3組訂單有可能分別為基隆、台北、桃園分散區域,往返交通時間消耗時間及金錢,如果提供單一行政區服務可達5台以上,讓資源共享及達到最大利益,旺季清潔維護、淡季行政機關年度保養調配人力,使用者日後維修、空氣清淨機銷售及冷氣更新都是延伸商業銷售服務。 CALLCALL007 智慧平台與智能加值服務,收費方式採「單次清潔維護 + 年度訂閱制維護 + 加值檢測費」。空調銷售量是剛需求,近五年平均年銷售量已達130 萬台,年增長率基本保持在 10 %,台灣已經成為世界上密度最高的空調消費市場。目前市場上有 2,595 萬台冷氣,接受清洗冷氣的數量僅佔 5%約 130 萬台, 換算清潔維護市場達 26 億元,屬於剛開發的淨藍海市場,新冠疫情讓大家待在室內的時間變長,室內空氣品質 IAQ 越來越受到重視,清洗的比例逐年升高,提供最有溫度的服務是公司的責任和使命,我們將與空調維保廠商及設備廠攜手切入智慧空調聯市場提供室內居家服務媒合平台。 In summer, when you need to use the air conditioner, it is most common to find that the air conditioner is not cold, has a musty smell and leak. It takes too long to make an appointment for maintenance. If find a nearby electrical and plumbing company but worry about the high cost. Female users have safety concerns about stay at home solitarily. For the above pain points, we propose the CALLCALL007 service matching platform, which provides online appointment cleaning and maintenance orders for air-conditioning, Also provide the industry’s innovative indoor air quality measurement and tracking to ensure that the safest air can be breathed at home, which is suitable for families with babies and allergic group. Value-added electrical aging tracking, to avoid electrical leakage caused fire by short circuit sparking . After ordering and using online, the original passive demand has been turned into active reminder. In the past, users’ questions were cleaned once a year or once every three years. Frequency, we upload data to the cloud platform through the smart air conditioner network based on the use status sensing analysis, and automatically remind cleaning and maintenance through big data and calculations. The matchmaking platform serves as a plumber/electrician broker. The platform provides multiple orders in a single administrative region through ordering on the marketing guide. Originally, if the plumber/ electrician didn’t join the platform, the three orders may be scattered in Keelung, Taipei, and Taoyuan. The round-trip transportation waste time and money, if provide services in a single administrative area, up to 5 units or more can be used to share resources and maximize the benefits. Clean maintenance in peak season, annual maintenance and deployment of manpower by administrative agencies in off-season, future maintenance by users, sales of air purifiers, and air-conditioning updates are all extended business sales service. The CALLCALL007 smart platform and smart value-added services are charged as 'single cleaning maintenance + annual subscription maintenance + value-added testing fee'. The sales volume of air conditioners is in demand. In the past five years, the average annual sales volume has reached 1.3 million units, and the annual growth rate has basically remained at 10%. Taiwan has become the world's most dense air-conditioning consumer market. There are 25.95 million air conditioners in the market, and only 5% air conditioners receiving cleaning which number is about 1,300,000 units. The cleaning and maintenance market is 2.6 billion NT dollar. It belongs to the newly developed clean blue ocean market. The Covid-19 make people to stay at home longer than before, the indoor air quality IAQ is getting more and more attention, and the proportion of cleaning is increasing year by year. It is the company's responsibility and mission to provide the warmest service. We will cooperate with air-conditioning maintenance manufacturers and equipment manufacturers to cut into smart air- conditioning market provides a matching platform for indoor home services. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/21177 |
DOI: | 10.6342/NTU202100276 |
全文授權: | 未授權 |
顯示於系所單位: | 創業創新管理碩士在職專班(EiMBA) |
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U0001-3001202119433300.pdf 目前未授權公開取用 | 13.14 MB | Adobe PDF |
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