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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 游張松,林永松 | |
| dc.contributor.author | Wen-Hung Cheng | en |
| dc.contributor.author | 鄭文宏 | zh_TW |
| dc.date.accessioned | 2021-06-08T03:17:25Z | - |
| dc.date.copyright | 2017-02-16 | |
| dc.date.issued | 2016 | |
| dc.date.submitted | 2017-01-14 | |
| dc.identifier.citation | 一、英文文獻
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/21045 | - |
| dc.description.abstract | 隨著快速提升的全球銷售量與普及率，智慧型手機已經是當代火線話題性的創新性科技產品。本研究旨在探討影響消費者制訂智慧型手機購買決策的影響因子為何？根據本研究在台灣地區取得的樣本資料，本研究嘗試整合影響消費者對智慧型手機知覺價值的兩大主流因子：消費者購買行為因素與資訊系統成功因素。研究結果顯示，與消費者行為影響因子作為預測消費者對智慧型手機的知覺價值是適當的，品牌偏好、消費者專業與產品特徵對於知覺價值都存在顯著的影響。此外，資訊品質、系統品質與介面設計品質等構面，也都對知覺價值存在正向顯著的影響。因此，顧客對於智慧型手機的知覺價值受到消費者行為屬性與資訊系統成功因素的共同影響。最後，顧客對於智慧型手機的購後行為意圖也受到顧客對智慧型手機知覺價值的影響。相關的貢獻、應用與限制也都將一併討論與分析。 | zh_TW |
| dc.description.abstract | With the overwhelming prevalence globally, smartphone has become the top one innovative technological product. The purpose of this study is to discuss the factors that affect consumer’s purchasing decision. Based on data collected from Taiwan, this study integrates two mainstream aspects that may affect consumer’s perceived value of adopting smartphone, consumer behavior attributes and information system success. The findings of this study strongly support the appropriateness of using consumer behavioral attributes to predict customer perceived value toward using smartphone. Brand preference, customer expertise, and product features were observed to have significant effects on perceived value. In the meantime, information quality, system quality and interface design quality also have significant positive effects on perceived value. Finally, customer post purchase behavioral intentions regarding adopting smartphone tend to be based on their perceived value. Therefore, perceived value is predicted jointly by consumer behavior attributes and information system success determinants. Implications and limitations are discussed. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T03:17:25Z (GMT). No. of bitstreams: 1 ntu-105-P03747013-1.pdf: 1082048 bytes, checksum: b777eb42c4103679c3402dd6a72421d0 (MD5) Previous issue date: 2016 | en |
| dc.description.tableofcontents | 目錄
誌謝 i 中文摘要 ii THESIS ABSTRACT iii 目錄 iv 圖目錄 vi 表目錄 vii 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 4 第三節 研究範圍與對象 4 第四節 研究流程 5 第二章 文獻探討 7 第一節 智慧型手機（Smart Phone） 7 第二節 消費者購買行為（Consumer Buying Behavior） 9 第三節 資訊系統成功（IS success） 13 第四節 顧客滿意（Customer Satisfaction） 17 第五節 知覺價值（Perceived Value） 18 第六節 購買後行為意圖（Post-Purchasing Behavioral intentions） 18 第三章 研究設計 20 第一節 研究架構 20 第二節 抽樣設計 22 第三節 問卷設計 23 第四節 資料分析方法 25 第四章 實證結果 28 第一節 調查樣本描述性統計分析 28 第二節 資料分析工具 31 第三節 測量模式分析 31 第四節 結構模式分析 32 第五章 結論與建議 34 第一節 研究結論 34 第二節 管理意涵與應用 36 第三節 研究限制與未來研究方向 38 參考文獻 39 附錄 50 圖目錄 圖1-1 研究流程 6 圖3-1 本研究觀念架構 21 圖4-1 研究架構實證分析結果 32 表目錄 表1-1 全球前十大智慧型手機排名 2 表3-1 調查問項列表一 24 表3-2 調查問項列表二 24 表4-1 樣本描述性統計分析 28 表4-2 樣本描述性統計分析（續） 30 表4-3 模式配適度指標 32 表4-4 路徑分析實證結果表列 33 | |
| dc.language.iso | zh-TW | |
| dc.subject | 結構方程模式 | zh_TW |
| dc.subject | 消費者行為 | zh_TW |
| dc.subject | 資訊系統成功 | zh_TW |
| dc.subject | 智慧型手機 | zh_TW |
| dc.subject | Information System Success | en |
| dc.subject | Smartphone | en |
| dc.subject | Consumer Behavior | en |
| dc.subject | SEM | en |
| dc.title | 智慧型手機購買行為之研究
—消費者行為與資訊系統成功觀點 | zh_TW |
| dc.title | The Determinants of Smartphone Purchasing Behavior
—Consumer Behavior and Information System Success | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 105-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 楊欣哲,張舜德 | |
| dc.subject.keyword | 智慧型手機,消費者行為,資訊系統成功,結構方程模式, | zh_TW |
| dc.subject.keyword | Smartphone,Consumer Behavior,Information System Success,SEM, | en |
| dc.relation.page | 54 | |
| dc.identifier.doi | 10.6342/NTU201700087 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2017-01-16 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 資訊管理組 | zh_TW |
| 顯示於系所單位： | 資訊管理組 | |
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