低生育率婦幼專科診所之經營策略-以禾馨醫療為例

Abstract

在生育率逐年下降的社會趨勢及全民健保制度實施下，婦幼醫療面臨極大的威脅，處在維持高醫療品質的堅持及降低營運成本兩邊的拉扯。 每家企業的存在最終目的都是為了服務顧客，及滿足顧客的需求，然而醫療產業亦是如此，故其需具備獨特的核心價值，才能滲透目標客群的市場，以達到預期的目標，就婦產科生產服務過程而言，核心價值即是提供高品質環境，平安舒適生產且母嬰皆健康平安，而婦產科醫師所提供的除了生產服務外，還必須包含產前的檢測、生產後的相關照護、後續的追蹤、未來的婦科相關疾病診治及產後月子中心的照護等。在新生兒的部分包含：後續母乳的哺餵、新生兒的照護、預防接種的服務、生長評估等，皆是經營者必須仔細評估考量的。 如何在市場萎縮的環境下用創新的經營策略，提供給每位顧客有一趟美好的生產之旅是禾馨醫療所堅持的理念，禾馨醫療以婦幼為主軸，以水平整合相繼沿伸相關服務科別，同時運用垂直整合提供產前、產後一貫性的照護模式，讓整體婦幼照護達到合乎顧客需求，並保有高品質的服務，使企業成為產業界的標竿。

Under the social trend of declining fertility year by year and the implementation of the National Health Insurance System, maternal and child health care is facing great threats. It is pulling on both sides of maintaining high medical quality and reducing operating costs. The ultimate purpose of each enterprise is to serve customers and meet the needs of customers, but the medical industry is also the same, so it needs to have a unique core value in order to penetrate the target customer market to achieve the desired goal, In terms of the obstetrics and gynecology production service process, the core value is to provide a high-quality environment, safe and comfortable production, and mothers and infants are healthy and safe, and in addition to production services, obstetrics and gynecologists must also include prenatal testing .Related care after childbirth. Follow-up follow-up and diagnosis and treatment of gynecological related diseases in the future, as well as post-natal confinement center care, et al. The part of the newborn includes: follow-up breastfeeding. Newborn care. Vaccination Services, growth assessment, etc., are all operators must carefully consider. How to use innovative business strategies in a shrinking market environment to provide every customer with a beautiful production journey is the philosophy adhered to by Dianthus Medical. Dianthus Medical takes women and children as the main axis and successively extends related services with horizontal integration Departments also use vertical integration to provide a consistent prenatal and postnatal care model that allows overall maternal and child care to meet customer needs and maintain high-quality services, making companies a benchmark in the industry.