PCB鑽針產業的競合模式—以T公司發展為例

Abstract

近年來，隨著電子消費市場迅速成長，拉動整體PCB產業的經營發展。而整个PCB產業鏈大多集中在亞洲地區，尤其是聚落在台灣地区與中國地区。多數企業在面臨高速競爭的環境所採取的策略手段為強化企業內部核心能力與進行外部產業市場的多元策略運用，而在產業市場多元策略中，企業往往會找最適配的模式來進行策略定位與執行。在產業市場中可發現到競爭與合作關係常常交互出現，而企業如何在這競合環境下找到最佳的策略組合才是致勝關鍵。 本研究以個案解析的方式，在PCB鑽針市場競爭與合作的運作關係下建構競合基礎上的產業鏈模型，並透過產業生命周期，產業鏈分析，SWOT分析、波特五力分析來協助找出適配模式。

In recent years, the rapid growth of consumer electronics market is the pulling force of the overall PCB industry development. The supply chain of PCB industry is concentrated in Asia region, particularly prominent in Taiwan and China. Strategies used by most enterprises are to strengthen internal core competence and apply multiple strategic measures at external market building, in facing a highly competitive environment. Among diversified strategies used in the industry, enterprises often look for the most suitable means to carry out the strategic positioning and execution. In the industrial market, it is found that competitive and cooperative relationships among enterprise are often adopted alternatively. How enterprises discover their best strategy combination in competitive environment is the key to success. In this case study analysis, we constructed industrial chain model based on the concurrent operational relationship of competition and cooperation in the PCB drill market, through the industry life cycle analysis, industry supply chain analysis, SWOT analysis, Potter five forces analysis to help identify the most feasible pattern.