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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 朱文儀 | |
| dc.contributor.author | Shao-Yu Lu | en |
| dc.contributor.author | 呂紹宇 | zh_TW |
| dc.date.accessioned | 2021-06-08T03:08:15Z | - |
| dc.date.copyright | 2017-08-25 | |
| dc.date.issued | 2017 | |
| dc.date.submitted | 2017-06-21 | |
| dc.identifier.citation | 一、中文部分
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/20880 | - |
| dc.description.abstract | 臺灣電子產業歷經早期產業成形、中期的規模成長，如今已成為台灣經濟之重要命脈。臺灣電子產業至今仍持續演變，除了投入更多資源在廠房設備、研發技術的革新與掌握外，隨著國際化的蓬勃發展，臺灣電子產業於海外國家之擴張也日亦頻繁。本研究以臺灣電子產業赴海外投資之企業為研究對象，並以結合交易成本理論、制度理論、代理理論之研究架構，探討臺灣電子產業進行海外投資選擇時之重要影響因素。
本研究樣本資料經篩選後，最終得樣本母企業共計112家，合計樣本觀察值共224筆。並將進入模式分類為「完全控制模式」與「非完全控制模式」兩類，以二元邏輯斯迴歸模型分析後，研究結果發現： 1.交易成本理論之自變數方面，「行銷費用率」對完全控制之進入模式選擇有正向顯著影響。 2.制度理論之自變數方面，「商業自由度」對完全控制之進入模式選擇有正向顯著影響，而「財務自由度」則對完全控制之進入模式選擇有負向顯著影響。 3.代理理論之自變數方面，「董監事持股率」對完全控制之進入模式選擇有負向顯著影響。 | zh_TW |
| dc.description.abstract | The electronic industry in Taiwan has gone through a forming stage in early years and a later scale development stage, and it is now a major part of the country’s economy. Even now, the transforming electronic industry in Taiwan has not shown any sign of deceleration. On top of increasing investment and R&D, Taiwanese electronic industry is also expanding into territories outside of its home land.
This study focuses on the entry mode choice of Taiwan electronic companies, by using theoretical foundations of transaction cost theory, institutional theory, and agency theory. By using data collected from 112 parent companies, this study uses 224 observations as the research sample. The study separates entry mode into “full-control mode” and “shared-control mode”, and uses binary logistic regression model as the main statistical tool. The results are as follows: 1. Under the transaction cost theory, “Advertising-to-sales ratio” shows significant positive influences on full-control mode. 2. Under the institutional theory,” Business freedom” shows significant positive influences on full-control mode, but “Financial freedom” shows significant negative influences on full-control mode. 3. Under the agency theory, “Director and Supervisor Shareholding ratio” shows significant negative influences on full-control mode. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T03:08:15Z (GMT). No. of bitstreams: 1 ntu-106-R04741031-1.pdf: 1147372 bytes, checksum: fbee7e5bd3a7c065404d0d5961cdf6c9 (MD5) Previous issue date: 2017 | en |
| dc.description.tableofcontents | 第一章 緒論………………………………………………………………………1
第一節 研究背景與動機………………………………………………………1 第二節 研究目的與問題………………………………………………………6 第三節 研究流程…………………………………………………………7 第二章 文獻探討…………………………………………………………………8 第一節 進入模式之定義與分類………………………………………………8 第二節 交易成本理論…………………………………………………………15 第三節 制度理論………………………………………………………………23 第四節 代理理論………………………………………………………………31 第三章 研究方法…………………………………………………………………39 第一節 研究架構………………………………………………………………39 第二節 樣本選取與資料搜集…………………………………………………40 第三節 研究變數與衡量………………………………………………………41 第四節 研究統計方法…………………………………………………………44 第四章 資料分析與研究結果……………………………………………………46 第一節 敘述性統計……………………………………………………………46 第二節 相關分析………………………………………………………………51 第三節 迴歸分析………………………………………………………………54 第五章 結論與建議…………………………………………………………………60 第一節 研究結論……………………………………………………………61 第二節 管理意涵………………………………………………………………64 第三節 研究限制與後續研究建議……………………………………………65 參考文獻……………………………………………………………………………67 | |
| dc.language.iso | zh-TW | |
| dc.subject | 代理理論 | zh_TW |
| dc.subject | 電子產業 | zh_TW |
| dc.subject | 進入模式 | zh_TW |
| dc.subject | 交易成本理論 | zh_TW |
| dc.subject | 制度理論 | zh_TW |
| dc.subject | Transaction cost theory | en |
| dc.subject | Agency theory | en |
| dc.subject | Institutional theory | en |
| dc.subject | Electronic industry | en |
| dc.subject | Entry mode | en |
| dc.title | 海外進入模式之影響因素-以臺灣電子產業為例 | zh_TW |
| dc.title | An Empirical Study on Entry Mode Choices of Information Technology Companies in Taiwan | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 105-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 李庭閣,莊正民 | |
| dc.subject.keyword | 電子產業,進入模式,交易成本理論,制度理論,代理理論, | zh_TW |
| dc.subject.keyword | Electronic industry,Entry mode,Transaction cost theory,Institutional theory,Agency theory, | en |
| dc.relation.page | 83 | |
| dc.identifier.doi | 10.6342/NTU201701013 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2017-06-21 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 商學研究所 | zh_TW |
| 顯示於系所單位： | 商學研究所 | |
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|---|---|---|---|
| ntu-106-1.pdf 未授權公開取用 | 1.12 MB | Adobe PDF |
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