銀髮長期照護的新商業模式

Abstract

隨著社會變遷與醫療衛生的進步，我國生育率與死亡率出現雙雙下降的趨勢，整體人口結構快速趨向高齡化，使得需要長期照護的人數也同步增加。同時因為家庭的照護功能逐漸式微，使得個人的照護壓力日益嚴重，進而產生社會與經濟的問題。 為了因應我國長期照護的服務需求，行政院於民國96年核定通過我國「長期照顧十年計畫」，104年立法院也三讀通過「長期照顧服務法」。政府更於民國91年起就開始鼓勵民間企業投入，希望引進民間力量，增加服務供給，發展多元照護模式，以滿足不同的顧客需求，提升更大的服務價值。 但是實施多年後，儘管長期照護的需求與日俱增，但是國內照護服務的人力與資源的供給卻始終不足，更遑論相關的照護品質；可見目前政府採取的策略，並不能給予長期照護服務足夠的發展空間。因此本研究藉由探討我國銀髮長期照護產業之發展現況及面臨的問題，試圖透過分析結果，提出實務上可供國內銀髮照護產業服務創新之具體建議。也希望藉由這樣的新商業模式，一方面可以改善臺灣本身的銀髮照護課題，使人民享有安全尊嚴的養老品質，並提供產業轉型後新的工作機會；同時還能發掘銀髮商機，帶動人才養成，進而將這樣的產品及服務經驗，推廣至其他文化類似且高齡化進程同樣快速的亞洲地區，為銀髮照護產業開拓新天地。

With the social changes and health care progress, Taiwan's fertility and mortality rates both declined in the trend. The overall population structure tends to age, so the number of people who need long-term care also increased. In the meantime, the family's care function is gradually declining and personal care pressure is increasingly serious, thus producing social and economic problems. To meet the long-term care needs for our country, the Department of Executive approved the adoption of the 'Ten Year Long-Term Care Program' in 2007. In 2015, the Department of Legislative passed the 'Long-Term Care Services Acts'. The government began to encourage private enterprises to invest from 2002, utilizing the resources of the private sector. They hope to increase service supply and develop multiple care models to meet different customer needs, finally achieving the value of greater service. However, after years of implementation, there was a problem. Despite the growing demand for long-term care, the supply of manpower and resources in domestic care services has been inadequate, let alone the relevant care quality. It can be seen that the current strategy adopted by the government does not give sufficient support for long-term care space. Therefore, this study is aimed at discussing the development of Taiwan's seniors long care industry and the problems we faced, and by providing the specific and practical recommendations of service innovation for domestic senior health care industry by analyzing the results. Furthermore, we would like to use new business models to improve Taiwan's own senior health care issues, so that people can enjoy the dignity of the quality, and provide new opportunities for industrial transformation. In addition, we can also explore the senior business opportunities. Finally, we hope to contribute to the senior health care with the other Asian regions, which have similar cultures and rapid aging processes, using these products and services.