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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 翁崇雄 | |
dc.contributor.author | Tzu-Chin Tsai | en |
dc.contributor.author | 蔡姿勤 | zh_TW |
dc.date.accessioned | 2021-06-08T02:39:20Z | - |
dc.date.copyright | 2018-06-29 | |
dc.date.issued | 2018 | |
dc.date.submitted | 2018-06-28 | |
dc.identifier.citation | Albarracin, D., Johnson, B. T., and Zanna, M. P. (2005). The Handbook of Attitudes: Lawrence Erlbaum Associates.
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dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/20052 | - |
dc.description.abstract | 由於購後認知失調被認為會對顧客滿意度以及再購買意圖有負面影響,因而找出影響網路消費者購後認知失調的關鍵因素,便是發展線上通路的企業值得關注的議題。本研究採用Sweeney, Hausknecht, and Soutar (2000)對於購後認知失調所發展的量表,結合Riquelme and Román (2014)於研究中所使用的消費者特徵—即消費者的認知因素(基於網路的資訊蒐集和感知網路有用性)與心理特質(風險趨避)作為購後認知失調的三個前置因子,探討消費者的認知與心理特質對於網路購物者購後認知失調的影響程度,並且,進一步驗證在網路購物的情境下,購後認知失調對於滿意度的影響。
本研究共蒐集445份有效問卷,透過執行結構方程模型分析得出的研究結果顯示,基於網路的資訊蒐集和感知網路有用性皆與購後認知失調呈現負相關且達顯著水準,而風險趨避的人格特質,則與購後認知失調有正向且顯著的關係。此外,購後認知失調也如過往文獻預期對於顧客滿意度有負向的顯著影響。最後,本研究根據以上研究結果提出學術與實務上的意涵。 | zh_TW |
dc.description.abstract | Since post-purchase cognitive dissonance is thought to have a negative impact on customer satisfaction and repurchase intentions, identifying the key factors affecting online consumers’ post-purchase cognitive dissonance is a matter of concern for companies developing online channels. This study adopts the scale developed by Sweeney, Hausknecht, and Soutar (2000) for post-purchase cognitive dissonance, and combined with the consumer characteristics used by Riquelme and Román (2014)—the consumers’ cognitive factors(Internet-based information search, perceived Internet usefulness) and psychographic traits (risk aversion) as three antecedents of post-purchase cognitive dissonance, exploring the extent to which consumers’ cognitive and psychographic traits affect the online shopper's post-purchase cognitive dissonance and further verifying the impact of post-purchase cognitive dissonance on satisfaction in the context of online shopping.
A total of 445 valid questionnaires were collected in this study. Through the analysis of the structural equation model, it was found that Internet-based information search and perceived Internet usefulness are both negatively correlated with post-purchase cognitive dissonance. And risk aversion has a significant positive influence on post-purchase cognitive dissonance. In addition, post-purchase cognitive dissonance also has a significant negative effect on customer satisfaction as expected from previous literature. Finally, this study provides academic and practical implications based on the above findings. | en |
dc.description.provenance | Made available in DSpace on 2021-06-08T02:39:20Z (GMT). No. of bitstreams: 1 ntu-107-R05725059-1.pdf: 1413913 bytes, checksum: bfdad4fdcd4aafd45debe05dddfd2e7e (MD5) Previous issue date: 2018 | en |
dc.description.tableofcontents | 摘要 I
Abstract II 表目錄 V 圖目錄 VI 第一章、緒論 1 第一節、研究背景與動機 1 第二節、研究目的 3 第二章、文獻探討 4 第一節、購後認知失調 4 第二節、購後認知失調的前置因子—消費者特徵 5 第三節、購後認知失調對顧客滿意度的影響 9 第三章、研究方法 11 第一節、研究架構 11 第二節、假設發展 12 第三節、變數定義與衡量 15 第四節、研究抽樣與資料蒐集 18 第五節、資料研究方法 18 第四章、資料分析與研究結果 19 第一節、問卷回收及樣本結構分析 19 第二節、共線性分析 21 第三節、信效度分析 23 4.3.1 信度分析 23 4.3.2 效度分析 24 4.3.3 小結 26 第四節、敘述統計量分析 27 第五節、結構方程模式分析 31 4.4.1 模型配適度檢測 31 4.4.2 模型假說檢驗 31 第五章、結論與建議 34 第一節、研究結論 34 第二節、學術貢獻與管理意涵 36 第三節、研究限制與未來研究建議 37 參考文獻 38 附錄:問卷 44 | |
dc.language.iso | zh-TW | |
dc.title | 網路購物者的認知與心理特質對於認知失調的影響 | zh_TW |
dc.title | The Impact of Online Shoppers’ Cognitive and Psychographic Traits on Cognitive Dissonance | en |
dc.type | Thesis | |
dc.date.schoolyear | 106-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 練乃華,孔令傑 | |
dc.subject.keyword | 購後認知失調,基於網路的資訊蒐集,感知網路有用性,風險趨避,滿意度, | zh_TW |
dc.subject.keyword | Post-purchase cognitive dissonance,Perceived Internet usefulness,Internet-based information search,Risk aversion,Satisfaction, | en |
dc.relation.page | 47 | |
dc.identifier.doi | 10.6342/NTU201801165 | |
dc.rights.note | 未授權 | |
dc.date.accepted | 2018-06-28 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 資訊管理學研究所 | zh_TW |
顯示於系所單位: | 資訊管理學系 |
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