慈善事業之營運新模式與願景

Abstract

一直以來，許多慈善機構與非營利組織致力於解決貧窮之問題，冀望能弭平社會之貧富差距，然而傳統慈善事業的營運方式存在著眾多問題，包含慈善金流資訊之不透明、慈善捐助方式無法真正幫助窮人自立、金流無法重複循環創造價值、慈善機構仰賴外界之支援以維持營運。 針對上述問題，本文於第三章進行探討，並提出網路平台的新營運模式，透過網路打造社群平台提供借貸服務與銷售通路。平台團隊實地走訪偏遠地區弱勢族群，根據需求提供幫助，如為缺乏設備用具等資本財，為其制定募資計畫；如為缺乏產品銷售管道，則提供平台銷售通路與行銷服務。 透過創新平台經營模式，放款人可自主選擇放貸對象，提供小額借款，決定資金流向；偏遠地區的弱勢族群能取得所需資源，並有機會實現自身技能；一般顧客可於平台上選購特別商品，同時幫助當地的弱勢族群。而運用借款取代捐款，同樣一筆錢可重複幫助許多人，金流能不斷重複循環創造價值。 在第四章中，本文以VCC價值循環系統分析，說明此平台產生之價值如何重複循環生生不息，並以VPS循環創新架構擘劃此平台營運模式之願景，說明應用情境與未來展望 本文旨在為慈善事業提出營運新模式與願景，希望能作為後人之參考藍圖，並啟發更多想像。

Many charitable organizations and Nonprofit Organizations have devoted to eradication of poverty, hoping to narrow the gap between the rich and the poor. However, the operation of traditional charitable organizations exists many problems, including the unclear flow of donation funds, the traditional way of charity donation cannot help poor people rely on their own efforts and break the cycle of poverty, the flow of donation funds is not circulated, and dependence of charities on social support to maintain operations. In attempt to help the charities solve existing operating problems, this study examined several difficulties faced in charitable organization operations and proposed the idea of new online socializing platform operation model which provides channel of financing and channel of distribution in chapter 3. The management team of platform offer help to underprivileged groups in remote districts according to their need by visiting them in person, such as providing fundraising plans for the lack of capital of underprivileged groups to buy machine and equipment, distribution channel and marketing services for products produced by underprivileged groups in remote districts. Using this new operation model of online socializing platform, the lender can choose the borrower to make small loans and decide the destination of the fund, the underprivileged groups in remote districts can get the resources they need and have opportunities to enable their own skills, the public can buy the special commodities and help the underprivileged groups at the same time. In addition, using loans to replace donations, the flow of funds can circulate and create value repeatedly, helping many people with the same amount of money. In chapter 4, this study used VCC－Value Creation Cycle model to analyze how the value the platform created can generate and maintain the positive cycle, and proposed the vision of the fully realized platform business model, depicting the scenarios with the VPS－Vision, Position, Scenario cycle and discussing using cases and prospects. Overall, this study aims at proposing a new business model and a clear vision for the charities, so as to serve as the strategic blue print for the people that may be interested in this field.