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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/20004完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎 | |
| dc.contributor.author | Chao-I Choi | en |
| dc.contributor.author | 徐秋宜 | zh_TW |
| dc.date.accessioned | 2021-06-08T02:38:40Z | - |
| dc.date.copyright | 2018-07-19 | |
| dc.date.issued | 2018 | |
| dc.date.submitted | 2018-07-16 | |
| dc.identifier.citation | 一、 中文文獻
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(2007). An Examination of Individual’s Perceived Security and Privacy of the Internet in Malaysia and the Influence of This on Their Intention to Use E-Commerce: Using An Extension of the Technology Acceptance Model (Vol. 12). 26. Lee, Y.-H., Hsieh, Y.-C., & Hsu, C.-N. (2011). Adding Innovation Diffusion Theory to the Technology Acceptance Model: Supporting Employees' Intentions to use E-Learning Systems. Journal of Educational Technology & Society, 14(4), 124-137. 27. Lu, Y. B., Zhou, T., & Wang, B. (2009). Exploring Chinese users' acceptance of instant messaging using the theory of planned behavior, the technology acceptance model, and the flow theory. Computers in Human Behavior, 25(1), 29-39. 28. Mallat, N., Rossi, M., Tuunainen, V. K., & Oorni, A. (2006, 04-07 Jan. 2006). The Impact of Use Situation and Mobility on the Acceptance of Mobile Ticketing Services. Paper presented at the Proceedings of the 39th Annual Hawaii International Conference on System Sciences (HICSS'06). 29. Mbogo, M. (2010). The Impact of Mobile Payments on the Success and Growth of Micro-Business: The Case of M-Pesa in Kenya (Vol. 2). 30. Nunnally, J. C. (1978). Psychometric theory: McGraw-Hill. 31. Pijpers, G. G. M., Bemelmans, T. M. A., Heemstra, F. J., & van Montfort, K. A. G. M. (2001). Senior executives' use of information technology. Information and Software Technology, 43(15), 959-971. 32. Rogers, E. M. (1962). Diffusion of Innovations (1 ed.). New York: Free Press of Glencoe. 33. Rogers, E. M. (1983). Diffusion of Innovations (3 ed.). New York: Free Press of Glencoe. 34. Rogers, E. M. (1995). Diffusion of Innovations (4 ed.). New York: Free Press of Glencoe. 35. Taylor, S., & Todd, P. A. (1995). Understanding Information Technology Usage: A Test of Competing Models. Information Systems Research, 6(2), 144-176. 36. Vijayasarathy, L. R. (2004). Predicting consumer intentions to use on-line shopping: the case for an augmented technology acceptance model. Information & Management, 41(6), 747-762. 37. Yale, L., & Venkatesh, A. (1986). Toward the Construct of Convenience in Consumer Research. in NA - Advances in Consumer Research, 13(Richard J. Lutz, ed. Provo, UT: Association for Consumer Research), 403-408. 38. Yang, K. C. C. (2005). Exploring factors affecting the adoption of mobile commerce in Singapore. Telematics and Informatics, 22(3), 257-277. 39. Yang, S. Q., Lu, Y. B., Gupta, S., Cao, Y. Z., & Zhang, R. (2012). Mobile payment services adoption across time: An empirical study of the effects of behavioral beliefs, social influences, and personal traits. Computers in Human Behavior, 28(1), 129-142. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/20004 | - |
| dc.description.abstract | 隨着智慧型手機與無線網路的普及，行動支付在世界各國迅速發展。雖然台灣是使用智慧型手機人口最多的國家，但是消費者對行動支付的使用率並不高，落後於南韓、香港、新加坡等亞洲國家。另外，加密貨幣可用於購買虛擬或實體的商品與服務，可是目前台灣國內只有少數的店家接受加密貨幣支付，尚未普及。因此，本研究欲探討影響消費者採用整合加密貨幣行動支付的因素。
本研究以科技接受模型與計劃行為理論為主要理論基礎，並加入知覺安全性、個人創新、相對優勢、方便性等變數。本研究以台灣消費者為研究對象，利用網路問卷的方式蒐集資料，共回收有效問卷473份。 本研究結果發現：（1）個人創新與方便性對知覺易用性有正向影響，而相對優勢對知覺易用性無顯著影響；（2）相對優勢與方便性對知覺有用性有正向影響，而個人創新對知覺有用性無顯著影響；（3）知覺易用性對知覺有用性有正向影響，而知覺安全性對知覺有用性無顯著影響；（4）知覺有用性、知覺安全性、主觀規範、知覺行為控制對使用意願有正向影響，而知覺易用性對使用意願無顯著影響。本研究根據研究結果提出實務管理建議，以提供相關業者參考。 | zh_TW |
| dc.description.abstract | As the popularity of smart phones and wireless communication networks raises, mobile payments have been rapidly developed around the world. Although Taiwan has the highest smartphone penetration in the world, its rate of mobile payments adoption is lower than South Korea, Hong Kong and Singapore. In addition, cryptocurrency can be used to purchase virtual or physical goods and services. However, there are only a few of shopkeepers in Taiwan currently accept cryptocurrency payments. Cryptocurrency payments have not yet become popular in Taiwan. Therefore, the purpose of this study was to explore the factors that affect consumer adoption of integrated cryptocurrency mobile payments.
This research was based on Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM), with the consideration of other variables such as perceived security, personal innovation, convenience, relative advantage. The model is empirically tested through online questionnaires. With a sample of 473 consumers, Partial Least Squares (PLS) was used in the data analysis process. The research results showed that: (1) Personal innovation and convenience have significant positive impacts on perceived ease of use, and relative advantage has no effect on perceived ease of use. (2) Relative advantage and convenience have significant positive impacts on perceived usefulness, and personal innovation has no effect on perceived usefulness. (3) Perceived ease of use has a significant impact on perceived usefulness, and perceived security has no effect on perceived usefulness. (4) Perceived usefulness, perceived security, subjective Norm and perceived behavioral control have significant positive impacts on adoption intention. This study proposed practical management recommendations based on research results to provide relevant industry reference. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T02:38:40Z (GMT). No. of bitstreams: 1 ntu-107-R05725050-1.pdf: 1579183 bytes, checksum: 68f051fdb7a1a6e6cf821b111e930177 (MD5) Previous issue date: 2018 | en |
| dc.description.tableofcontents | 誌謝 i
摘要 ii Abstract iii 目錄 iv 表目錄 vi 圖目錄 vii 第一章 導論 1 第一節 研究背景 1 第二節 研究動機與目的 2 第三節 研究流程 4 第二章 文獻回顧 5 第一節 計劃行為理論（Theory of Planned Behavior, TPB） 5 第二節 科技接受模型（Technology Acceptance Model, TAM） 6 第三節 個人創新、相對優勢 8 第四節 方便性 10 第五節 知覺安全性 11 第三章 研究方法 12 第一節 研究架構 12 第二節 研究假設 13 第三節 研究構面之操作型定義與衡量問項 16 第四節 問卷設計與發展 19 第五節 資料分析方法 21 第四章 研究結果 24 第一節 樣本結構分析 24 第二節 各構面之敘述性統計分析 26 第三節 信效度分析 35 第四節 研究假設之驗證 37 第五章 結論與建議 42 第一節 研究結論 42 第二節 實務建議 44 第三節 研究限制 45 第四節 未來研究建議 46 參考文獻 47 附錄 研究正式問卷 51 | |
| dc.language.iso | zh-TW | |
| dc.title | 探討消費者對整合加密貨幣行動支付的使用意願之研究 | zh_TW |
| dc.title | A Study on the Intention of Adoption of Integrated Cryptocurrency Mobile Payments | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 106-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳鴻基,周子元 | |
| dc.subject.keyword | 行動支付,加密貨幣,科技接受模型,計劃行為理論,認知安全性,個人創新,相對優勢,方便性, | zh_TW |
| dc.subject.keyword | Mobile Payment,Cryptocurrency,Technology Acceptance Model,Theory of Planned Behavior,Perceived Security,Personal Innovation,Relative Advantage,Convenience, | en |
| dc.relation.page | 53 | |
| dc.identifier.doi | 10.6342/NTU201801550 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2018-07-16 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 資訊管理學研究所 | zh_TW |
| 顯示於系所單位： | 資訊管理學系 | |
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