資訊安全產業競爭發展策略

Abstract

隨著資訊科技的應用，資訊系統已被企業、政府機關、個人用來進行交易、資訊分享等作業；這些活動不但改變了資訊資源的價值與利用慣性，甚至改寫了經濟活動的運作模式。由於資訊安全事故層出不窮，資訊安全危害事件層出不窮，資訊安全防護已成為全球經濟發展或是經濟轉型必須考量的基礎，讓全球資訊安全大廠無不競相爭取這塊市場，除了在強化區域性的資訊安全市場占有率外，更嘗試以擴及國際市場佔有率及提升資訊安全產業競爭力作為資訊安全大廠的發展導向；換句話說，資訊安全大廠的產業競爭發展策略，係成為其能否持續競逐利潤的關鍵。本研究欲以端點安全軟體公司資訊安全方案作為研究對象，剖析端點安全軟體廠商其內部目前的優勢、劣勢，如何應對外部可能的商業威脅與商業機會，建立相對應的發展策略。 綜合端點安全軟體公司面對四種狀態的策略可能性，端點安全軟體公司在資訊安全產業競爭發展的策略上，可綜合性的推動三種競爭策略：可適性的安全研發策略，專注偵測與回應導向之資安方案，整合建置威脅態勢感知平台；聚焦利基市場並橋接國際夥伴；以及活絡資安投資市場並全力拓銷國際。

Following the application of information technology, information systems have been utilized by enterprises, the public authorities, individuals to information sharing. Those activities not only altered the values of information and its inertia of utilization, but also reiterate the patterns of economic activities. Due to the endless of the issues of information security and the events of jeopardies of information security, the protection of information security has become the crucial consideration for global economic development and economic transformation. Companies of information security thus are competitive to strengthen the market shares of information security. In other words, how to build competitive development strategies is the key for those companies who engaged in information security business. Endpoint Security Vendor is the research object to scrutinize how superiorities, weakness, the business opportunities and the business threats of information Security Company build its competitive development strategies in information security industry. Synthesizing the four possible strategies in four business situations, Endpoint Security Vendor could advocate three competitive strategies for industry development: follow adaptive security strategy to development a detection and response professional system; to bridge professional partners through niche markets; to expedite information security investment market as well as expand the potential market.