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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 湯明哲(Ming-Je Tang) | |
| dc.contributor.author | CAMELLIA KIM DOAN | en |
| dc.contributor.author | 段可芯 | zh_TW |
| dc.date.accessioned | 2021-06-08T02:22:03Z | - |
| dc.date.copyright | 2015-09-17 | |
| dc.date.issued | 2015 | |
| dc.date.submitted | 2015-08-19 | |
| dc.identifier.citation | “2013-2014 The Big Book”. Nails Magazine, (2014). Nails Magazine. Web. 30 May 2015.
“2014-2015 The Big Book”. Nails Magazine, (2014). Nails Magazine. Web. 30 May 2015. Alsever, Jennifer. 'Join The Right Crowd.' Inc 37.6 (2015): 59-63. Business Source Complete. Web. 30 June 2015 “Average Cost of Female Hair and Beauty Salon Treatments in the United Kingdom (UK) from 2012 to 2014, by type (in GBP).” Statista, Inc. (2014). Web 26 May 2015. “Beauty and Personal Care 2014: New Insights and System Refresher.” Euromonitor International. Web. 30 June 2015 'Best Practices.' American Salon (2015): 30-35. Business Source Complete. Web. 30 May 2015. “Breakdown of the cosmetic market worldwide 2011-2014, by product category.” Statista, Inc. (2015). Web. 26 May 2015, “Brand Value of the Leading Personal Care brands Worldwide in 2015.” Statista, Inc. (2015). Web. 26 May 2015. “Colour Cosmetics Market Value in Great Britain 2013, by product type.” Statista, Inc. (2014). Web. 26 May 2015. “Colour Cosmetics in the United Kingdom.” Euromonitor International. Web. 30 June 2015 “Colour Cosmetics UK.” Mintel Group Ltd. (2015). Web. 26 May 2015. Conley,W. “How to compare crowd funding websites.” accessed February 2015, “Despite Sales Dip, There’s Reason For Optimism in Nail Care.” Mmr 32.8 (2015):24. Business Source Complete. Web. 26 June 2015. Everett, Ian. 'How To Run A Successful Crowd Funding Campaign.' Bee Culture 143.8 (2015): 37-38. Business Source Complete. Web. 30 May. 2015. Greenway, Naomi. “How safe is your manicure? How budget nail salons are using a substance so strong, it's BANNED in the US ... and can cause permanent damage and allergic reactions.” The Daily Mail Uk. Web. 15 June 2015. 'Global Make-Up Industry Profile.' Make-Up Industry Profile: Global, (2014): 1-36. Business Source Complete. Web. 30 June 2015. “Hoxton East and Shoreditch Ward Profile.” LBH Policy and Partnerships (2014). Web. 30 June 2015. Jones, Gareth. “Globalization and Beauty: A Historical and Firm Perspective.” EURAMERICA. 41.4 (2011), 885-916. Web. 30 May 2015. Mason, Sara. 'The Color Essentials.' Global Cosmetic Industry, (2015): 18-21. Business Source Complete. Web. 30 June 2015. Micallef, Nicholas, “Health-Based Beauty Resetting Industry Standards.”Euromonitor International, (2015). Web. 30 June 2015. Mohiuddin, Oru. “Beauty Corporate Landscape: Mind Between Core Business and New Opportunities.”Euromonitor International, (2015). Web. 30 June 2015. “Nail Colour UK.” Mintel Group Ltd (2015), Web. 26 May 2015. Peak Design. “The Everyday Messenger: A Bag For Cameras & Essential Carry.” Kickstarter (2015). Web. 4 July 2015. “Premium Beauty Market Growth in the United Kingdom (UK) 2014, by category.” Statista, Inc. (2014). Web. 26 May 2015. “Rethinking Beauty: Exploring New Growth Models.” Euromonitor International. Web. 30 June 2015. “Retail Sales Value Percentage change in Great Britain.” Statista, Inc (2015). Web. 26 May 2015. Ross, Stephen A., et al. Corporate Finance: Core Principles and Applications Second Edition. Singapore: McGraw Hill, 2007. Print. Sable. “A Cosmetic Chemist Reveals The Secrets of What Goes Into Your Favorite Beauty.” xoVain, (23 Nov 2013). Web. 26 May 2015. Schaefer, Kayleen. 'Nail Art Grows Up.' Business Week 4427 (2015): 79. Business Source Complete. Web. 12 Aug. 2015. Schwartz, Rodney. 'Crowdfunding Will Help Impact Investing To Grow.' Third Sector 814 (2015): 63. Business Source Complete. Web. 4 July 2015. Szalai, Ildiko, “Evolving Beauty Habits in Global Beauty.” Euromonitor International (2015), Web. 30 June 2015. Tyrimou, Nicole. “Story-Telling and Image-Building: Standalone Stores are Back in Vogue in Western Markets.” Euromonitor International (2015). Web. 30 May 2015. Tyrimou, Nocile. “Assessing Key Partners for Fashion Brands in the Beauty Sector.” Euromonitor International (2015). Web. 30 June 2015. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/19835 | - |
| dc.description.abstract | Nail products are part of the color cosmetics segment within the personal care and beauty market. The global color cosmetics industry had a market size estimated to be £34.51 billion in 2013. With revenue of £253.1 million, the nail products segment was 15% of the total color cosmetics revenue of £1.66 billion. As the fastest growing product segment with 4.8% CAGR between 2009-2014 compared to 1.1% for lip products, 2% for facial make-up, 2.2% for eye make-up.
According to this study, the color cosmetics industry is a mature market with low digit annual growth with high product developmental costs and high market concentration that is dominated by large major corporations. The color cosmetics industry has a high entry barrier, very large market size and high purchasing power. The industry’s current revenue is heavily spent on product research and development toward product innovation, economies of scales, and marketing and advertising to build up the brand value and equity. Nail products new innovations, trending popularization of nail art, and social media’s influence have become an entry point into the color cosmetics industry. This thesis aims to understand the color cosmetics industry, in particular focusing on the United Kingdom market, and study the feasibility of entering the market. With the information from this thesis, the author will use it to expand her and her partner’s current business in London, United Kingdom. The thesis will assess the market and the author’s current capability to run a salon business. This includes the thorough evaluation of available financial support and human resources accessibility, as well as the analysis of the current trend of the industry in order to better understand the right course of action. Finally, it will make a forecast on Wrapped Nail Salon’s performance with a plan of specific milestones and what to do for each objective achieved. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T02:22:03Z (GMT). No. of bitstreams: 1 ntu-104-R98749050-1.pdf: 9404206 bytes, checksum: 4672115793c0a0863c690cfdbfad718e (MD5) Previous issue date: 2015 | en |
| dc.description.tableofcontents | List of Figures ……………………………………………………………….………... vi
List of Tables ….……………………………………………………………………… vii Chapter 1. Introduction ................................................................................................... 1 1.1. Background......................................................................................................... 1 1.2. Objective ............................................................................................................ 2 1.3. Methodology………........................................................................................... 2 Chapter 2. Color cosmetic industry background ............................................................. 3 2.1. History of the industry ....................................................................................... 3 2.2. Current status of the industry ............................................................................. 5 2.2.1 Color cosmetics ………………………………………................................ 5 Chapter 3. Resources analysis......................................................................................... 11 3.1. Financial resource procurement ......................................................................... 11 3.1.1. Crowd funding............................................................................................ 11 3.2. Outsource corporate activities............................................................................. 13 Chapter 4. Opportunity analysis...................................................................................... 14 4.1. Nail products industry analysis ........................................................................... 14 4.1.1. Large potential market ……....................................................................... 16 4.1.2. Nail wraps low entry barrier ....................................................................... 21 4.2. Customer analysis ............................................................................................... 24 4.2.1. Customer profile analysis............................................................................ 24 4.2.2. Customer behavior analysis ........................................................................ 25 4.2.3. Social media analysis .................................................................................. 30 Chapter 5. Business strategy ........................................................................................... 30 5.1. Salon situation analysis .....................………...................................................... 33 5.1.1. Types of nail product providers ................................................................. 33 5.1.2. Company mission …................................................................................... 33 5.2. Value proposition .............................................................................................. 34 5.2.1 The need being served .................................................................................. 34 5.2.2 Competitive summary .................................................................................. 36 5.2.3 Keys to success ............................................................................................ 36 Chapter 6. Business plan................................................................................................. 36 6.1. Marketing plan ................................................................................................... 36 6.1.1. Product and services .................................................................................. 37 6.1.2. Price .......................................................................................................... 38 6.1.3. Place .......................................................................................................... 41 6.1.4. Promotion................................................................................................... 41 6.2. Operation plan .................................................................................................... 42 6.2.1. Company summary .................................................................................... 42 6.2.2. Company ownership .................................................................................. 42 6.2.3. Management summary............................................................................... 43 6.2.4. Employment overview............................................................................... 43 6.2.5. Regulation overview.................................................................................. 43 6.2.6. Insurance coverage...................................................................................... 44 6.2.7. Action plan and milestones......................................................................... 45 Chapter 7. Financial plan................................................................................................. 45 7.1. Start-up summary ................................................................................................ 45 7.2. Break even analysis ............................................................................................ 46 7.3. Projected profit and loss ...................................................................................... 48 7.4. Projected cash flow ............................................................................................. 51 7.5. Projected balance sheet ....................................................................................... 52 Chapter 8. Conclusion.……………………………………….………………………… 53 References……………………….…….……………....…………………...………..… 55 List of Figures Figure 1. Breakdown of the Cosmetic Market Worldwide (by Product Category)..…….. 6 Figure 2. Brand value of the leading personal care brands worldwide in 2015 (in million U.S. dollars).………………………...………………………………………….........….. 7 Figure 3. Percent Growth: Top 10 vs. Rest of the Industry 2010-2014.………..………. 8 Figure 4. Apparel vs. Beauty and Personal Care Growth 2008-2012..………….…...…. 10 Figure 5. Top 10 Fastest Growing Product Categories in 2012…..………………........... 15 Figure 6. Lipstick vs Nail Polish Performance 2007-2012 …........…………..……..….. 17 Figure 7. Best- and worst-case forecast of UK value sales of nail colour products, 2009-2019…………………...…………………….…………..……………….……………… 19 Figure 8. Revenue Spent on Nail Services …………...……………………………….. 20 Figure 9. Online survey Results on Professional Services Used in last 12 Months …… 21 Figure 10. Redefined Consumer Profile Opens New Innovation Stream ……………... 23 Figure 11. Customer Profile …….…………………….………………………….……. 24 Figure 12. USA Customer Profile Survey Results ………….…………………….…… 25 Figure 13. Customer Nail Polish Usage Survey Results ………………………….…… 26 Figure 14. Customer Nail Color Preference, Survey Results …………………….……. 27 Figure 15. Customer Texture/Finish Preferences, Survey Results ……………….......... 27 Figure 16. Customer Purchasing Behavior, Survey Results …………………………… 28 Figure 17. Customer Polish Usage, Survey Results …………………………….…..…. 29 Figure 18. Social Media Impact ……………………………………….………………. 31 Figure 19. Nail Technician Use of Social Media ………………….…..………..……… 32 Figure 20. Product Samples ………………………………………..…………….…….. 38 Figure 21. Wrapped Nail Salon Monthly Sales Forecast ……………………….……… 40 Figure 22. Wrapped Nail Salon Quarterly Sales Forecast ……………………............... 40 Figure 23. Wrapped Nail Salon Break Even Revenue vs. Product Quantity ….............. 47 Figure 24. Wrapped Nail Salon Projected Monthly Net Profit ……………...….……… 49 Figure 25. Wrapped Nail Salon Projected Monthly Gross Margin ………....….…..….. 50 Figure 26. Wrapped Nail Salon Monthly Net Cash Flow and Cash Balance …….….… 52 List of Tables Table 1. Example of KickStarter Reward Program, Peak Design ………….....……….. 12 Table 2. Summary of Crowd-funding Commission ……………………………..…….. 13 Table 3. Retail Value Sales of Nail Color and Care Products, by segment, 2013-14 ..... 19 Table 4. Wrapped Nail Salon Sales Forecast ………………………………………...… 39 Table 5. Wrapped Nail Salon Start-up Summary ………………………….……..…..… 46 Table 6. Wrapped Nail Salon Break Even Analysis …………………………………… 46 Table 7. Wrapped Nail Salon Proforma Profit and Loss ………………………………. 48 Table 8. Wrapped Nail Salon Proforma Cash Flow ………………………….……........ 51 Table 9. Wrapped Nail Salon Proforma Balance Sheet ………….……………..…..….. 53 | |
| dc.language.iso | en | |
| dc.title | Wrapped Nail Salon商業計劃 | zh_TW |
| dc.title | Wrapped Nail Salon Business Plan | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 103-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 羅憶如(YiJu Lo),(Karen Cheng) | |
| dc.subject.keyword | 彩妝,指甲,美甲貼,美甲沙龍,化妝, | zh_TW |
| dc.subject.keyword | Color Cosmetics,Nails,Nail Wraps,Nail Salon,Make-up, | en |
| dc.relation.page | 57 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2015-08-19 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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|---|---|---|---|
| ntu-104-1.pdf 未授權公開取用 | 9.18 MB | Adobe PDF |
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