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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 林世銘 | |
dc.contributor.author | Shu-Chun Lin | en |
dc.contributor.author | 林淑君 | zh_TW |
dc.date.accessioned | 2021-06-08T02:12:03Z | - |
dc.date.copyright | 2016-02-24 | |
dc.date.issued | 2015 | |
dc.date.submitted | 2016-01-21 | |
dc.identifier.citation | 一、中文部分
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Dhaliwal, D., S. Radhakrishnan, A. Tsang, and G. Y. Yang. 2012. Nonfinancial disclosure and analyst forecast accuracy: International evidence on corporate social responsibility disclosure. The Accounting Review 87 (3): 723-759. 20. Drucker, P. F. 1993. Postcapitalist Society. New York: Herper Collins Publisher 21. Hart, S. L., and G. Ahuja. 1996. Does it pay to be green? An empirical examination of the relationship between emission reduction and firm performance. Business Strategy and the Environment 5: 30-37. 22. Heinz, D. C. 1976. Financial correlates of a social measure. Akron Business and Economic Review 8(1): 48-51. 23. Hill, C. W., P. C. Kelly, and B. R. Agle. 1990. “An Empirical Examination of the Determinants of OSHA Violations.”, Proceedings from the 1990 International Association for Business and Society: 402-412. 24. Holman, W. R., J. R. New, and D. Singer. 1990. The impact of corporate social responsiveness on shareholder wealth. In E. Preston (Ed), Corporation and society research studies in theory and measurement. Greenwich, CT: JAI, 265-279. 25. Kim, Y., M. Park, AND B. Wier. 2012. Is earnings quality associated with corporate social responsibility? The accounting Review 87 (3): 761-796. 26. Kinder, Lydenberg, Domini and Company. 1996. Press Release February 19. 27. Lev, B., C. Petrovits, and S. Radhakrishnan. 2010. Is doing good good for you? How corporate charitable contributions enhance revenue growth. Strategic Management Journal 31 (2):182-200. 28. Mackey, A., T. B. Mackey, and J. B. Barney. 2007. Corporate Social Responsibility and Firm Performance: Investor Preferences and Corporate Strategies. Academy of mangement Review 32(3): 817-835. 29. Mahapatra, S. 1984. Investor Reaction to a Corporate Social Accounting. Journal of Business Finance and Accounting 11(1): 29-40. 30. Mahoney, L. S., and L. Thorne. 2005. Corporate social responsibility and long-term copensation: Evidence from Canada. Journal of Business Ethics 57 (3):241-253. 31. McGuire, J. B., A. Sundgren, and T. Schneeweis. 1988. Corporate Social Responsibility and Firm Financial Performance. The Academy of Management Journal 31(4): 854-872. 32. McGuire, J. W. 1963. Business and society. New York: McGraw-Hill. 33. McGure, J., A. Sundgren, and T. Schneeweis. 1988. Corporate social responsibility and firm financial performance. Academy of Management Journal 31 (4): 854-872. 34. Miles, P. C., and G. Miles. 2013. Corporate social responsibility and executive compensation: exploring the link. Social Responsibility Journal 9 (1): 76-90. 35. Moskwitz, M. 1972. Choosing socially responsible stocks. Business and Society Review 1: 71-75. 36. Parket, R., and H. Eilbirt. 1975. The practice of business social responsibility: the underlying factors. Business Horizons 18(4): 5-10. 37. Vance, S. C. 1975. Are socially responsible corporations good investment risks?. Management Review 64(8): 18-24. 38. Waddock, S. A., and S. B. Graves. 1997. The corporate social performance - Financial Performance Link. Strategic Management Journal 18(4): 303-319. 39. Williams, A. M., and D. Siegel. 2000. Corporate social responsibility and financial performance: correlation or misspecification? Strategic Mangement Journal 21(5): 603-609. | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/19662 | - |
dc.description.abstract | 近年來企業社會責任在臺灣受到廣泛的重視,但是實務上對於各個行業如何履行社會責任企業的作法,目前仍然缺乏有關的參考資料。準此,本研究主要利用個案研究法來進行個案人壽保險公司履行企業社會責任之行為的探討,期盼經由本論文之撰述,能增進個案公司與保險同業於未來更能有效的履行企業社會責任,增進社會的福祉。
本研究歸納出企業執行企業社會責任活動之成功因素有(1)活動確實針對特定弱勢族群設計、(2)確實有效幫助弱勢族群、(3)與公司本業相關等;而失敗之活動設計則主要導因(1)內部員工支持率低、(2)沒有成效使得無法達成善意目的、(3)與公司本業關聯性不高等;因此建議企業於後續設計與規劃活動時,應注意(1)是否與公司本業相關、(2)活動之設計是否能有效針對目標地區或民眾之需求給予輔助支援、(3)活動之執行是否受內部員工支持等面向。 | zh_TW |
dc.description.abstract | Corporate social responsibility (CSR) has recently drawn widespread attention in Taiwan. However, for how to fulfill CSR in various industries, there is still lack of relevant references. This study mainly use case study to explore and analyze how a life insurance company in Taiwan conducts activities to fulfill its CSR. According to research finding, this study also makes suggestion on how a life insurance company can refine its CSR activities.
This study concludes that there are three factors that lead to a successful CSR activity: (1) tailor-made design for disadvantaged groups, (2) effectiveness in helping the disadvantaged groups, (3) relatedness with the core business of the company. On the other hand, factors that lead to an unsuccessful CSR activity are: (1) internal staff do not voluntarily support, (2) failure to meet the good will of the activity itself, (3) irrelevancy with the company’s main business. Therefore, this study suggests that while designing and planning subsequent CSR activities, life insurance companies should pay attention to (1) whether the activity is related with their core business, (2) whether the activity is designed to meet the region-specific or group-specific need, (3) whether the activity is widely supported by the company’s employees. | en |
dc.description.provenance | Made available in DSpace on 2021-06-08T02:12:03Z (GMT). No. of bitstreams: 1 ntu-104-P01750003-1.pdf: 702452 bytes, checksum: e596c703c530e358e39fdabb62d83641 (MD5) Previous issue date: 2015 | en |
dc.description.tableofcontents | 目錄
致謝 i 中文摘要 ii THESIS ABSTRACT iii 目錄 iv 表目錄 v 圖目錄 v 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究方法與架構 2 第二章 文獻探討 4 第一節 企業社會責任之定義 4 第二節 企業社會責任與企業財務績效之相關性 9 第三章 個案公司概述 15 第四章 個案公司CSR之執行與分析 23 第一節 企業社會責任管理機制 23 第二節 與醫療照顧相關之活動 27 第三節 與教育學習相關之活動 36 第四節 與環境永續相關之活動 42 第五章 結論與建議 53 第一節 研究結論建議 53 第二節 研究限制 56 參考文獻 57 表目錄 表1、國內外學者對企業社會責任定義之整理 6 表2、經濟部投資業務處全球八大企業社會責任規範 7 表3、早期研究企業社會責任績效衡量之重點文獻整理 12 表4、近年研究企業社會責任之重點文獻整理 13 表5、持續創新商品引領業界改變 20 表6、利害關係人溝通方式與其關注議題 25 表7、個案公司幸福基金合作醫院 29 表8、扎根義工服務深耕在地,社會參與績效統計 44 表9、本研究針對個案公司各企業社會責任活動之建議彙總表 53 圖目錄 圖1、個案公司公司組織架構圖 21 圖2、個案公司獲利概況 22 | |
dc.language.iso | zh-TW | |
dc.title | 人壽保險公司企業社會責任之個案研究 | zh_TW |
dc.title | A Case Study on Life Insurance Company’s Corporate Social Responsibility | en |
dc.type | Thesis | |
dc.date.schoolyear | 104-1 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 陳國泰,凌鴻,李緒紅 | |
dc.subject.keyword | 企業社會責任,人壽保險公司,個案研究, | zh_TW |
dc.subject.keyword | Corporate Social Responsibility,Life Insurance Company,Case Study, | en |
dc.relation.page | 60 | |
dc.rights.note | 未授權 | |
dc.date.accepted | 2016-01-22 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 臺大-復旦EMBA境外專班 | zh_TW |
顯示於系所單位: | 臺大-復旦EMBA境外專班 |
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