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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 劉啟群,柯承恩 | |
| dc.contributor.author | Wu-Shang Hua | en |
| dc.contributor.author | 吳上華 | zh_TW |
| dc.date.accessioned | 2021-06-08T01:50:56Z | - |
| dc.date.copyright | 2016-08-03 | |
| dc.date.issued | 2016 | |
| dc.date.submitted | 2016-07-27 | |
| dc.identifier.citation | 一、中文部分
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/19258 | - |
| dc.description.abstract | 台灣企業有將近百分之九十八屬中小型企業，為整體經濟體系之主力。
然而，面臨種種經濟環境的困境影響，許多中小企業仍能繼續生存並轉型成功，其原因就在於企業家精神。 近年來企業家精神越來越受到經濟學家與管理學家的重視與探討，認為具有企業家精神的企業家能在創業過程中造就一國經濟的成長，提升國家競爭力，但過去多數研究視產業群聚為國家競爭力的關鍵因素，卻甚少運用企業家精神的角度去探討企業家對公司轉型能佔有多少影響。 因此本研究藉由發迪公司轉型成為果樂工坊之過程，做為個案研究。由此探索台灣企業家精神特點，以及企業家精神如何帶領公司產業轉型的發展。 本研究分析結果表示，台灣企業家精神包含兩個特徵，適應性、游擊式的企業家精神。因此才能從世界經濟變化劇烈的現在，成功跨領域轉型成功。 | zh_TW |
| dc.description.abstract | The study aims to investigate the influence of Corporation Transformation and entrepreneurship. In order to survive in today’s global international influence, companies must continue to innovate to maintain their competitive advantage, and have the spirit of adventure to diversify the investments. Also, it needs to cultivate a proactive attitude to develop new markets in order to create a higher corporate performance.
The result of this study indicated that there were two characteristics regard to the entrepreneurship in Taiwan.The adaptive and guerrilla entrepreneurship; followed by the social entrepreneurship. The case studies have shown that the Gola Inc. possessed the knowledge of enhancing production facilities, which were able to innovate on the products and technologies. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T01:50:56Z (GMT). No. of bitstreams: 1 ntu-105-P03744007-1.pdf: 4799966 bytes, checksum: 6c2ab6da25f4da602d372fc33c475dbf (MD5) Previous issue date: 2016 | en |
| dc.description.tableofcontents | 目錄
摘要II AbstractIII 目錄IV 第一章 緒論1 第一節 研究動機1 第二節 研究背景與目的5 第三節 研究流程8 第二章 文獻回顧9 第一節 企業家精神理論緣起與定義10 第二節 企業家精神之相關理論發展14 第三章 研究方法與架構29 第一節 研究方法29 第二節 資料蒐集方法與分析方法34 第三節 個案研究法的特質與類型39 第四章 個案分析48 第一節 個案企業簡介48 第二節 個案產業觀察分析52 第五章 結論與建議57 第一節 結論57 第二節 建議63 參考文獻67 | |
| dc.language.iso | zh-TW | |
| dc.title | 創業精神與企業轉型—個案研究 | zh_TW |
| dc.title | Entrepreneurship and Corporation Transformation
—A Case Study | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 104-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳家聲 | |
| dc.subject.keyword | 創業精神,企業轉型,中小企業, | zh_TW |
| dc.subject.keyword | entrepreneurship,corporation,transformation,small business, | en |
| dc.relation.page | 73 | |
| dc.identifier.doi | 10.6342/NTU201601469 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2016-07-27 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 會計與管理決策組 | zh_TW |
| 顯示於系所單位： | 會計與管理決策組 | |
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