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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 江炯聰 | |
dc.contributor.author | Chi-Ying Shen | en |
dc.contributor.author | 沈祁英 | zh_TW |
dc.date.accessioned | 2021-06-08T01:03:11Z | - |
dc.date.copyright | 2019-03-08 | |
dc.date.issued | 2014 | |
dc.date.submitted | 2014-09-15 | |
dc.identifier.citation | 專書
1. John Scott & Peter J. Carrington, 2011. Social Network Analysis. Thousand Oaks, California: SAGE Publications Ltd Press. 2. Niall Cook, 2008. Enterprise 2.0: How Social Software Will Change the Future of Work. Hants, England: Gower Publishing Company Press. 期刊論文 1. Andrew P. McAfee, 2006. “Enterprise 2.0: The Dawn of Emergent Collaboration”, MIT Sloan Management Review, 47(3). 2. Erik Brynjolfsson and Andrew P. McAfee, 2007. “Beyond Enterprise 2.0”, MIT Sloan Management Review, Spring, Special Issue. 3. Francesco Carbone, Jesús Contreras, Josefa Z. Hernández, and Jose Manuel Gomez-Perez, 2012. “Open Innovation in an Enterprise 3.0 framework: Three case studies”, Expert Systems with Applications, 39. 4. Jan H. Kietzmann , Kristopher Hermkens, Ian P. McCarthy,Bruno S. Silvestre, 2011. “Social media? Get serious! Understanding the functional building blocks of social media”, Business Horizons, 54:241–251. 5. Katz, M. L., & Shapiro, C., 1985. “Network externalities, competition and compatibility”, American Economic Review, 75:424-440. 6. Kim, H. W., Chan, H. C., & Gupta, S., 2007. “Value-based adoption of mobile internet: An empirical investigation”, Decision Support Systems, 43:111–126. 7. Mikolaj Jan Piskorski, Kerry Herman and Aaron Smith, May 2013. “Yammer A”, Harvard Business Review. 8. Mikolaj Jan Piskorski and Aaron Smith, May 2013. “Yammer B”, Harvard Business Review. 9. Pamela Baxter and Susan Jack, 2008. “Qualitative Case Study Methodology: Study design and implementation for novice researchers”, The Qualitative Report, 13 (4): 544-559. 10. Selim Erol et. all, 2010. “Combining BPM and social software: contradiction or chance?”, J. Softw. Maint. Evol.: Res. Pract., 22:449–476. 11. Thomas Eisenmann, Geoffrey Parker, and Marshall W. Van Alstynel, October 2006. “Strategies for Two-Sided Markets”, Harvard Business Review,:1–11. 12. Tim O'Reilly , Mar 2007,What Is Web 2.0: Design Patterns and Business Models for the Next Generation of Software. 13. W. Glynn Mangold, David J. Faulds, 2009. “Social media: The new hybrid element of the promotion mix”, Business Horizons, 52:357–365. 14. Zohreh Sanaei et. all , 2014. “Heterogeneity in Mobile Cloud Computing: Taxonomy and Open Challenges”, IEEE Communications Survey & Tutorials, First Quarter, 16(1):369–392. 研討會 1. Nina D. Ziv and Bala Mulloth, 2006. “An Exploration on Mobile Social Networking : Dodgeball as a Case in Point”, IEEE Conference Proceedings. 官方文件 1. APCO, Nov 2010. Market Analysis Report:China’s Enterprise Software Industry. 2. EU SME Centre, 2013. The ICT Market in China. 3. Falvey Partners, 2012.“Enterprise Social Software Overview” 4. Gartner, Sep 10, 2013. “Magic Quadrant for Social Software in the Workplace” 5. Gartner, Sep 17, 2013. “Critical Capabilities for Social Software in the Workplace” 6. IRIS, 2013. “Enterprise Social Software Benchmark Information for Participants” 7. McKinsey Global Institute, July 2014. “China’s digital transformation: The Internet’s impaction productivity and growth. ” 8. NIST, June 18, 2013. “NIST Cloud Computing Standard Roadmap.” 9. Oracle, July 2013. “An Oracle White Paper: Oracle Social Network.” 10. Siemer & Associate, 2013 Summer , “SaaS Report .” 11. SAP, 2013. “SAP JAM Data Sheet.” 12. “2012-2013中國企業級移動應用產業白皮書”, 2013年2月,艾瑞。 13. “中國大陸資訊服務與軟體市場發展現況與趨勢分析”,2014/1/15,MIC資訊應用研究團隊。 14. 2013年全國軟體業最終核實統計數據,2014/4/25,中華人民共和國工業及信息化部。 15. 中央國家機關政府採購中心重要通知:關於進行資訊類協定供貨強制節能產品補充招標的通知,2014/5/16,中央國家機關政府採購中心。 網際網路 1. Business Insider, 2013. http://www.businessinsider.com/event/ignition-2013. 2. Cesare Garlati, 2011. The Consumerization Report, Bring Your Own IT.com. http://bringyourownit.com/2011/09/26/trend-micro-consumerization-report-2011/ 3. Elsevier Journals. 2014. Journal of Social Networks . Accessed Aug. 12, 2014. http://www.journals.elsevier.com/social-networks. 4. Fill the Funnel, 2009. Yammer-Twitter-like Environment Inside Your Company Firewall. http://www.fillthefunnel.com/2009/09/28/. 5. Gartner, 2013/3/31. Gartner Says Worldwide Software Market Grew 4.8 Percent in 2013.http://www.gartner.com/newsroom/id/2696317 6. IDC, 2013. Prediction 2014 :Battles for Dominance and Survival on the 3rd Platform.http://www.idclatin.com/campaign/predictions/archives/Presentaci %C3%B3n%20WW%20-%202014.pdf >. Accessed Aug.12, 2014. 7. IDC, 2013. China passes Japan to become world's 2nd largest IT market. http://www.computerworld.com/article/2486456/it-management/china-passes- japan-to-become-world-s-2nd-largest-it-market.html. Accessed DEC.04, 2014. 8. IDC, 2013/7/8. Third Platform Technologies Integration Boost Innovation: China Software Market to Reach US$13.1B by 2017. 9. Journal of Social Structures. 2014. Journal of Social Structures Accessed Aug. 12, 2014. http://www.cmu.edu/joss/content/articles/volindex.html. 10. Microsoft IT消費化http://www.microsoft.com/consumerization. 11.Microsoft to Acquire Yammer. http://www.microsoft.com/en-us/news/press/2012/ jun12/06-25msyammerpr.aspx. 12. Microsoft Office Division Pressroom:Press Materials. http://www.microsoft.com/en-us/news/presskits/office/materials.aspx 13. Oracle, 2013,ORACLE SOCIAL NETWORK. http://www.oracle.com/technetwork/middleware/webcenter/socialnetwork/ overview/oracle-social-network-ds-2011-513254.pdf 14. The World Bank. The Next Frontier for Open Data: An Open Private Sector. http://wbi.worldbank.org/wbi/news/2014/03/25/next-frontier-open-data- open-private-sector. 15. Social Software Matrix. 2014. Enterprise Social Software Matrix. Accessed Aug. 12, 2014. http://www.socialsoftwarematrix.org/socialsoftwarematrix/. 16. Web 2.0 European Resource Centre. 2014. Pedagogy of Web 2.0. Accessed Aug. 12,2014. http://www.web20erc.eu/sites/default/files/Pedagogy2.0-EN.pdf. 17. Yammer網站,https://www.yammer.com/ | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/18397 | - |
dc.description.abstract | 本研究主題是分析探討企業社交軟體(Enterprise Social Software, ESS)在中國市場的現況與未來趨勢,並提出建議。
本文由平台理論的角度出發,分析企業社交軟體在中國的現況與未來趨勢。並著墨於以下議題: 西方主流的Yammer模式進入中國市場所遭遇的處境。 在中國既有消費IT化、移動化等趨勢衝擊,中國企業社交軟體呈現的風貌。 由平台理論的角度探討在中國的應用軟體市場環境,企業軟體市場可能的機會與策略建議。 本研究主要結論: 1. 由於中國消費者的網路社交應用傳統以及移動化的影響,中國企業社交軟體主要參考的產品類型是“微信”(移動端的即時訊息應用(Instant Message, IM) 而非 “Yammer” (Web端的行動資訊流(Activity Stream)應用。 2. 中國企業社交軟體的決勝戰場在智慧手機動終端而非Web端。, 3. 企業社交軟體角色已超越企業內部及外部進行協作的角色,成為整合企業內外移動應用的平台入口。因此企業社交軟體的發展策略必須同時考慮中國移動企業應用市場的走向。 4. 基於數據隱私、安全性以及分析的考量,企業自建企業社交軟體(ESS),掌控自有數據,進而發展自建企業社交網絡(Enterprise Social Network, ESN)成為必然市場趨勢。 5. 中國企業移動應用市場進入快速擴張的階段,市場仍有相當大的發展空間,同時平台生態圈正在快速的集結發展中。雖然大勢尚未抵定,但有意進入廠商必須儘快找到本身定位並發展平台策略,以免失去先機。 | zh_TW |
dc.description.abstract | The Goal of this paper is to analyze the current development and the future trend of Enterprise Social Software (ESS) market in China. It also provides some suggestions to the ESS market vendors in China market.
The major discoveries and concluisons of this research are as below: 1. Due to Chinese social internet culture and the ubiquity of mobile services, the Chinese ESS service should be more leaning toward to WeChat-type Instant Messages(IM), rather than Yammer-type Activity Steams. 2. The battlefield of ESS in China is on mobile interfaces, not on the desktop/laptop Web interfaces. 3. ESS has grown beyond its original role of internal and/or external collaboration. It has become the portal to integrate enterprises’ business applications via mobile devices. Therefore, ESS vendors have to consider the trends of Chinas mobile enterprise applications. 4. Due to the concerns of data privacy, security, and future requirement of big data analysis, there is a trend that enterprises would like to gain more control on ESS services and its data. 5. The demand of enterprise mobile applications is rapidly expanding in China. The potential of ESS market in China is also growing vigorously. We anticipate some consolidations of the ecosystem. The ESS vendors need to quickly position themselves at the right spot and development their own platform strategies, before it is too late. | en |
dc.description.provenance | Made available in DSpace on 2021-06-08T01:03:11Z (GMT). No. of bitstreams: 1 ntu-103-P95748036-1.pdf: 8635284 bytes, checksum: 5b0a9d62566d9fb16b941c4c26964f9e (MD5) Previous issue date: 2014 | en |
dc.description.tableofcontents | 目錄
口試委員會審定 ………………………………………………………...............i 誌謝 ………………………………………………………………….. .………..ii 中文摘要………………………………………………………………………...iii 英文摘要 …………………………………………………………………….…iv 目錄 ……………………………………………………………………………..v 表目錄 …………………………………………………………………………vii 圖目錄 ………………………………………………………………………...viii 第一章 緒論……………………………………………………………………..1 第一節、研究背景與動機………………………………………………….1 第二節、研究問題與目的…………………………………………………2 第三節、研究流程與本文架構……………………………………………3 第二章 相關文獻回顧………………………………………………………….6 第一節、 企業2.0(Enterprise 2.0)………………………………………6 第二節、 社群網絡(Social Network)………………………………….13 第三節、 平台理論(Platform Theory)…………………………………23 第四節、IT消費化(IT Consumerization )………………………………..32 第三章 企業社交產業與市場概況 …………………………………………..38 第一節、企業2.0 企業社交網站(Enterprise Social Network)發展背景38 第二節、個案研究 Microsoft Yammer…………………………………...46 第三節、小結………………………………………………………………58 第四章 中國企業社交市場分析……………………………………………... 60 第一節、中國企業軟體應用市場概況…………………………………..60 第二節、中國企業社交軟體概況……………………………………….72 第五章 結論與建議………………………………………………………….95 第一節、研究結論………………………………………………………95 第二節、研究建議 …………………………………………………….96 參考文獻 ……………………………………………………………………98 附錄………………………………………………………………………….102 表目錄 表2-1 四種平台模型…………………………………………………………..24 表2-2 專屬性或共享式平台有利之情境分析………………………………..25 表2-3 「平台動員階段」的挑戰及經營重點……………………………….26 表2-4 「平台成熟階段」的挑戰及經營重點……………………………….27 表3-1 Yammer Feature List……………………………………………………50 表3-2 2009 年Yammer 產品價格表………………………………………...53 表3-3微軟併購前Yammer 產品價格表…………………………………….54 表3-4 微軟併購Yammer後2014年的產品價格表……………….………55 表3-5 Yammer 公司的成功因素……………………………………….……56 表3-6 Yammer公司的編年史………………………………………….…….57 表4-1 2013年中國軟體產業實際統計資料………………………….……..63 表4-2 2013年中國企業軟體現況…………………………………….……..64 表4-3中國網際網路發展由消費者而非企業驅動…………………….…...66 表4-4 中國目前企業社交軟體的廠商類別……………………….………..72 表4-5 SAP JAM 功能一覽表……………………………………………….78 表4-6金蝶云之家與微信功能比較表………………………………………86 表4-7為中國目前新興廠商一覽表………………………………………….89 表4-8 微信開放平台、資源中心開發資源…………………………………93 表5-1中國市場企業社群軟體的範型移轉與重要屬性…………………….96 圖目錄 圖1-1 研究流程圖………………………………………………………………...5 圖2-1 Web 2.0科技在組織文化之影響………………………………………….8 圖2-2 Enterprise Social Software的不同功能評比圖……………………………9 圖2-3 Web 1.0與Web 2.0之比較表……………………………………………11 圖2-4 社群網路的概念演進…………………………………………………….15 圖2-5 社群網路應用組合……………………………………………………….16 圖2-6 IDC第三平台四大領域…………………………………………………17 圖2-7 社群網路平台的蜂巢式功能架構……………………………………….19 圖2-8 傳統與社群媒體併行之企業行銷架構………………………………….20 圖2-9 Web 2.0應用於教育之架構………………………………………………22 圖2-10 社會性軟體應用於BPM功能架構…………………………………….23 圖2-11 三種雲端模式之服務種類……………………………………………...29 圖2-12 行動雲端運算概念圖…………………………………………………...30 圖2-13 IT 消費化的五個步驟…………………………………………………34 圖2-14 Consumerization Has Reached the Tipping Point………………………..35 圖2-15 A Strategic Approach to Consumerization Starts With Providing IT Support to Personal Devices………………………………………………36 圖2-16 New IT Tools Reduce Security Risks and Management Costs………...37 圖3-1 全球企業社交軟體市場規模預測……………………………………….39 圖3-2 Gartner 對於企業社軟體的分類…………………………………………41 圖3-3 Magic Quadrant for Social Software in the Workplace……………………42 圖3- 4 Yammer 經典的登入畫面……………………………………………….47 圖3-5 Twitter 與 Facebook在美國的使用者人數……………………………48 圖3-6 2011年Yammer使用頁面示意圖………………………………………..52 圖4-1 中國網民規模與網路普及率…………………………………………….60 圖4-2 中國網民上網設備比例………………………………………………….61 圖4-3 中國手機網民規模及其佔網民比例…………………………………….61 圖4-4 企業應用SaaS架構……………………………………………………..68 圖4-5:Spending on Mobile Software Next Year Compared to this Year………69 圖4-6中國企業級應用發展進程……………………………………………….69 圖4-7中國企業級移動產業生態圈…………………………………………….71 圖4-8 Clearvale頁面顯示……………………………………………………….75 圖4-9 Vmoso頁面顯示…………………………………………………………76 圖4-10 Vmoso手機使用介面…………………………………………………..77 圖4-11 SAP Jam使用介面……………………………………………………..79 圖4-12 Oracle Social Network架構……………………………………………80 圖4-13 Oracle Social Network 對話話面架構…………………………………81 圖4-14 Oracle 移動使用端介面……………………………………………….82 圖4-15 Oracle Fusion Application架構…………………………………………83 圖4-16 金蝶云之家V4截圖 (from google Play)…………………………….84 圖4-17 金蝶云之家整合示意圖……………………………………………….85 圖4-18 用友企業社區個人主頁示意圖……………………………………….87 圖4-19 智慧手機前三大即時通訊APP………………………………………92 | |
dc.language.iso | zh-TW | |
dc.title | 企業社交軟體平台模式分析—以中國市場為例 | zh_TW |
dc.title | The Analysis of Enterprise Social Software Platform:
A Study of China Market | en |
dc.type | Thesis | |
dc.date.schoolyear | 102-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 陳文華,柴惠珍 | |
dc.subject.keyword | 企業社交軟體,企業社交網絡,企業2.0,移動企業,平台理論, | zh_TW |
dc.subject.keyword | Enterprise Social Software,Enterprise Social Network,Enterprise 2.0,Enterprise Mobility Platform Theory, | en |
dc.relation.page | 114 | |
dc.rights.note | 未授權 | |
dc.date.accepted | 2014-09-15 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 商學組 | zh_TW |
顯示於系所單位: | 商學組 |
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