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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 郭瑞祥 | |
| dc.contributor.author | Chin-Wei Lin | en |
| dc.contributor.author | 林秦葦 | zh_TW |
| dc.date.accessioned | 2021-06-08T01:01:35Z | - |
| dc.date.copyright | 2015-02-04 | |
| dc.date.issued | 2014 | |
| dc.date.submitted | 2014-11-25 | |
| dc.identifier.citation | 一、中文部分：
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Zinser (Eds.), Contemporary issue marketing hannels(p. 51), Norman: The University of Oklahoma Printing Services. 12. EI—Ansary, Adel I. (1975). A model for evaluating channel performance. Unpublished paper, Louisiana State University. 13. Fein, A. J., & Erin, A. (1997). Pattern of credible commitments: Territory and brand s electivity in industrial distribution channels. Journal of Marketing, 61, 19-34. 14. Fisk, G. (1967). Marketing systems. New York: Harper and Row publisher. Frazier, G. L., & Lassar, W. M. (1996). Determinants of distribution intensity. Journal of Marketing, 60, 39-51. 15. Gaski., & Nevin (1985). The different effects of exercised and unexercised power source in a marketing channel. Journal of Marketing Res earch,22(2), 130-141. 16. Guirdham, M. (1972). The management of distribution channels. Oxford: N.Y.: Program Press. 17. Hardy, K. G., & Allan, J. M. (1988). Marketing channel managament: Strategic planning and tactics. Illinois: Scott, Foresman marketing, American Marketing Association, Chicago. 18. Hardy, K.G., & Magrath, A.J.(1988), Marketing Channel Management: Strategic Planning and Tatctics, Illinois: Scott Publishing.Jain, S. C. (1990). Marketing planning and strategy (3rd ed). Cincinnati, Ohio: South-Western Publishing. 19. Kerin, R., Berkowitz, E., Hartley, S., & Rudelius, W. (2003). Marketing. Boston: McGraw-Hill/Irwin. 20. Kotler, P. (1994). Marketing management: Analysis, planning, implementing, control (8th ed.). New York: Prentice-Hall. 21. Kotler, P. (2003). Marketing management: analysis, planning, implementing, control (11th ed.). New York: Prentice-Hall. 22. Kumar, N., Stern, L. W., ＆ Aulakh, P. S. (1992). Assessing reseller performance from the perspective of the supplier. Journal of Mar ket ing Res earch, 29(1), 238-253. 23. Lusch, R. F., & James R. B. (1996). Interdependency, contracting, and relational behavior in marketing channels. Journal of Marketing , 60, 19-38 24. Maxwell, J. (1992). Understanding and validity in qualitative research. Public Relations Quarterly, 52(2) 25. Novich, N. S. (1991). Getting the most from distribution. Nation Pro-ductivity Review, 22(4), 215-225. 26. Pegram, R. (1965). Selecting and evaluating distributions. New York: National Industrial Conference. 27. Porter, M. E. (1980). Competitive strategy: Technique for analyzing industries and competitiors (4th ed.), N.Y.: FreePress. 28. Porter, M. E. (1990). The competitive advantage of nation. New York: The Fress Press. 29. Reibstein, D. J. (1985). Marketing, concepts, strategies, and decisions. Prentice-Hall. 30. Reve, T. & Stern L. W. (1979). Interorgnizational relations in marketing channel. Academy of Management Review, 4(Summer), 405-16.Root, F. R. (1982). Entry strategies for international markets. New York: Lexington Books. 31. Rosenbloom, B. (1999). Marketing channels: A management view. Orlando: The Dryden Press. 32. Ruekert, R. W., & Gilbert A. JR. C. (1984). Reliability and validity of alternative measures of channel member satisfaction. Journal of Marketing Research, 226-233. 33. Sharma, A. (1990). The persuasive effect of salesperson credibility: conceptual and empirical examination. Journal of Personal Selling and Sales Management, 10(3), 71-80. 34. Stern, L. W., & El-Ansary, A. I., Coughlan, A. T., & Anderson, E. (2001). Marketing Channels ( 6th ed.). N. J.: Prentice Hall. 35. Stern, L. W., EI-Ansary A. I., & Coughlan, A. T. (1996). Marketing channels (5th ed.). Englewood Cliffs, New Jersey: Prentice-Hall. 36. Stern, L. W., EI-Ansary, A. I., ＆ Brown, J. R. (1989). Management in marketing channels. New Jersey: Prentice-Hall. 37. Uwe, Flick (2002) An introduction to qualitative research. (2nd ed.) London: Sage. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/18364 | - |
| dc.description.abstract | 本研究以質性研究方法中的內容分析法，根據某創業投資公司對於國內某有機連鎖通路的深入訪談內容進行內容分析法，從專業角度探討有機健康產品通路之通路策略以制定量身訂做的關鍵成功通路策略。
有鑒於擬定通路策略時深受內外部環境因素的影響，故以SWOT分析模式進行內外部的因素評估，並以此作為台灣有機健康產品通路之分析基礎，同時透過文獻相關資訊的蒐集與專家意見，研擬出完整架構圖，最後以Porter 三種一般化策略（成本化策略、差異化策略及專注化策略）理論，分析出未來有機健康產品通路可行之通路策略。 | zh_TW |
| dc.description.abstract | This research was based on qualitative research of content analysis. According to one venture capital company's depth interviews for one organic health food channel, we conducted content analysis method to propose the professional point of channel strategy and the key success factors of customized marketing communication strategy. Concerning internal and external factors when setting communical strategy, SWOT analysis was employed to detect these factors. Combining relative previous research and professional opinions to form complete structure, we proposed a theoretical framwork. Last, we used Porter Generic Strategy (cost strategy, difference strategy, and focusing strategy) theory to analyze possible communication strategy of future sales. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T01:01:35Z (GMT). No. of bitstreams: 1 ntu-103-P99750007-1.pdf: 1080818 bytes, checksum: eab551824a26ed16ebc37bd385d36dad (MD5) Previous issue date: 2014 | en |
| dc.description.tableofcontents | 目錄
誌謝 ii 中文摘要 iii THESIS ABSTRACT iv 目錄 v 圖目錄 vi 表目錄 vii 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 1 第三節 研究方法 2 第四節 研究步驟 8 第二章 文獻探討 10 第一節 五力分析 10 第二節 連鎖通路定義 13 第三節 配銷通路策略 23 第四節 有機食品定義與各國發展概況 32 第三章 個案研究 40 第一節 台灣LZ有機連鎖通路樣本簡介 40 第二節 LZ的經營模式分析 48 第三節 LZ有機連鎖通路的五力分析 52 第四節 LZ關鍵成功因素4P+1B1C 54 第四章 研究結果與討論 60 第一節 有機健康產品市場 60 第二節 有機健康產品通路SWOT分析 65 第三節 通路策略選擇與績效評估 66 第五章 結論與建議 69 第一節 研究結論 69 第二節 研究建議與後續研究的建議 71 第三節 研究限制 72 參考文獻 73 圖目錄 圖1-1 研究流程圖 9 圖2-1五力分析模型架構 10 圖2-2 行銷通路垂直結構 16 圖2-3 通路密度決策 18 圖2-4 企業績效之組成 28 圖2-5 2007~2010中國有機市場規模 39 圖2-6 2010~2015中國有機市場規模預測 39 圖3-1 LZ商業模式 43 圖3-2 商業模式要素 49 圖3-3 台灣同業競爭分析 52 表目錄 表2-1 通路長度選擇基礎 17 表2-2 評估通路績效之效能模型 30 表2-3 通路績效評估準則 31 表3-1 台灣同業競爭分析 44 表3-2 台灣同業競爭分析（續） 45 表3-3 台灣同業競爭分析（續） 46 表3-4 中國同業競爭分析 47 表4-1 各國有機市場分析 61 表4-2 台灣有機歷史發展簡表 62 表4-3 台灣有機連鎖業者列表 63 | |
| dc.language.iso | zh-TW | |
| dc.title | 有機健康產品連鎖通路之經營關鍵成功因素 | zh_TW |
| dc.title | A Study of Key Success Factors on Organic Health Food Channel in Taiwan | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 103-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 余峻瑜,鄭明,孔愛國 | |
| dc.subject.keyword | 有機健康產品,SWOT,配銷通路,策略, | zh_TW |
| dc.subject.keyword | Organic Food,SWOT,Distribution,Strategy, | en |
| dc.relation.page | 77 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2014-11-25 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 臺大-復旦EMBA境外專班 | zh_TW |
| 顯示於系所單位： | 臺大-復旦EMBA境外專班 | |
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