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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 郭佳瑋(Chia-Wei Kuo) | |
| dc.contributor.author | Chia-Jung Lu | en |
| dc.contributor.author | 呂佳蓉 | zh_TW |
| dc.date.accessioned | 2021-06-08T01:01:03Z | - |
| dc.date.copyright | 2015-03-13 | |
| dc.date.issued | 2014 | |
| dc.date.submitted | 2014-12-03 | |
| dc.identifier.citation | Aaker, D. A. (1984). Developing business strategies (Vol. 200, No. 1).Wiley.
Aaker, D. A. Strategic market management, 1995. Abernathy, W. J., & Utterback, J. M. (1978).Patterns of industrial innovation.Journal Title: Technology review. Ariel, 64, 254-28. Amit, R., & Schoemaker, P. J. (1993).Strategic assets and organizational rent.Strategic management journal, 14(1), 33-46. Ansoff, H. I. (1965). Corporate strategy: business policy for growth and expansion.McGraw-Hill Book. Ansoff, H. I., & McDonnell, E. J. (1990). Implanting strategic management (Vol. 2). New York: Prentice Hall. Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of management, 17(1), 99-120. Boynton, A. C., & Zmud, R. W. (1984).An assessment of critical success factors. Sloan Management Review, 25(4), 17-27. Chandler, A. D. (1990). Strategy and structure: Chapters in the history of the industrial enterprise (Vol. 120). MIT press. Chatterjee, S., & Wernerfelt, B. (1991). The link between resources and type of diversification: Theory and evidence. Strategic management journal, 12(1), 33-48. Collis, D. J. (1991). A resource based analysis of global competition: The case of the bearings industry. Strategic management journal, 12(S1), 49-68. Collis, D. J., & Montgomery, C. A. Corporate Strategy, Resources and the Scope of the Firm, 1997. Irwin, Chicago, IL. Dierickx, I., & Cool, K. (1989).Asset stock accumulation and sustainability of competitive advantage. Management science, 35(12), 1504-1511. Grant, R. M. (1991). The resource-based theory of competitive advantage: implications for strategy formulation. Knowledge and Strategy.(Ed. M. Zack) pp, 3-23. Hall, R. (1992). The strategic analysis of intangible resources. Strategic management journal, 13(2), 135-144. Hill, C. W., & Jones, G. R. (1998). Strategy management theory: An integrated approach. Hofer, C. W., & Schendel, D. (1978). Strategy formulation: Analytical concepts(Vol.1986). St. Paul, MN: West Publishing Company. Leidecker, J. K., & Bruno, A. V. (1984). Identifying and using critical success factors. Long range planning, 17(1), 23-32. Okimoto, D. I. (1989). Between MITI and the market: Japanese industrial policy for high technology. Stanford University Press. Penrose, E. T. (1995). The theory of the growth of the firm, 1959. Cambridge, MA. Porter, M. E. (1980). Competitive strategies: Techniques for analyzing industries and competitors. Porter, M. E., & Millar, V. E. (1985). How information gives you competitive advantage. Prahalad, C. K., & Hamel, G. (1990).The core competence of the corporation.Boston (MA), 235-256. Reed, R., & DeFillippi, R. J. (1990).Causal ambiguity, barriers to imitation, and sustainable competitive advantage. Academy of management review, 15(1), 88-102. Rockart, J. F. (1979). Critical success factors. Harvard Business Review, 57(2), 81-91. Senior, M., & Morphew, R. (1990).Competitive strategies in the budget hotel sector. International Journal of Contemporary Hospitality Management, 2(3). Teece, D. J., Rumelt, R., Dosi, G., &Winter, S. (1994). Understanding corporate coherence: Theory and evidence. Journal of Economic Behavior & Organization, 23(1), 1-30. Thompson, A. A., Strickland, A. J., & Thompson, J. (1999). Strategic management: Concepts and cases. Irwin/McGraw-Hill. Tillett, B. B. (1989), Authority Control in the Online Environment, New York: Haworth Press. Wernerfelt, B. (1984). A resource based view of the firm. Strategic management journal, 5(2), 171-180. 吳思華. (1988). 產業政策與企業策略: 台灣地區產業發展歷程. 中國經濟企業研究所. 吳思華. (1996). 策略九說: 策略思考的本質, 台北: 臉譜文化. 黃宏義. (1985). 策略家的智慧,(大前研一. 1985), 長河. 吳青松. (1992). 國際企業管理-理論與實務. 台北: 智勝文化事業. 陳友忠. (1997). 我國電腦網路製造產業關鍵成功因素研究. 碩士論文, 國立交通大學科技管理研究所. 黃營杉. (1999). 策略管理. 台北: 華泰. 詹益政. (1992). 現代旅館實務, 品度出版公司, 台北. 沈為林.(2011). 經濟型酒店行銷策略淺析.現代行銷·行銷學苑 李志平.(2009) 中國經濟型酒店的市場行銷之道.上海：上海交通大學出版社 沈涵. (2007) 經濟型酒店的產品創新與市場細分.北京：北京聯合大學旅遊學院 侯國林，李金生，卞顯紅. (2005) 論我國經濟型飯店集團化的模式及對策.商業研究 天項投資顧問有限公司. (2007) 中國經濟型酒店行業深度研究報告 藝旅諮詢機構.(2011) 2011 年中國經濟型酒店市場研究報告 馮冬明. (2006) 經濟型酒店發展、問題、策略.旅遊學刊 甄紅線.(2005) 我國經濟型飯店發展對策.商業研究 美股.(2010) 中國經濟型酒店十年發展行業狀況分析 薛清玲.( 2007) 淺析經濟型酒店的成功之道. 山西省地質環境監測中心 鄒統釺.(2003) 經濟型酒店的關鍵成功因素與經營模式.北京第二外國語學院旅遊管理學院 張慧.(2005) 經濟型酒店競爭策略選擇——以如家酒店連鎖為例.西南交通大學經濟管理學院 張百餘.(2012) 長春如家經濟型酒店競爭策略研究. 吉林大學碩士論文 | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/18352 | - |
| dc.description.abstract | 本研究針對經濟型旅館產業進行分析，藉由產業生命週期理論劃分討論產業階段並比較歐美國家和中國經濟型旅館產業發展進程，期望透過發現不同國家在產業發展過程上的相似和相異點，給予相關借鏡和思考反省，衍生出相關管理意涵以供後續產業發展建議。
透過資料整理分析和策略理論架構的討論歐美及中國經濟型旅館產業發展過程，並著重於討論中國市場；針對中國經濟型旅館產業進行個案分析，選擇Super8 和如家快捷酒店兩間企業，歸納整理其關鍵成功因素和資源能力，歸結成兩點：「市場發展模式」以及「產品定位」；最後，給予產業四點未來發展相關建議：「導入新科技應用」、「提倡直營店」、「實施品牌行銷策略」，以及「開創新市場」。 由於中國大陸經濟型酒店發展快速，缺乏相對應的行業標準與規範，本研究希望藉由經濟型旅館產業之研究探討，提出相關研究建議，作為業者與後續研究者之參考。 | zh_TW |
| dc.description.abstract | This study analyzed the economy hotel industry by dividing the industry into different industry life cycle stages; besides, comparing the economy hotel industry of European and American countries with China in the development process.Through the discovery of different similarities and dissimilarities in the industrial development process, the research aims to giving introspections and reflections to further management implications.
The study focuses on the discussion of China marketthrough data analysis and usage of strategy theoretical framework. Also, conducting case studies of Chinese economy hotel industry, which selects Super 8 and Home Inn, to collate and analyze the key success factors and resource capabilities of the two companies, by which turns out into two points: 'Market Development Path' and 'Product Positioning'; Finally, giving four future industry development recommendations, which are 'Introduction of New Technology Applications,' 'Advocate Direct Selling Stores', 'Implementation of Brand Marketing Strategy 'and' Open-up New Markets. ' Due to the fast development of China's economy hotel industry, there is a lack of corresponding industry standards, the research hopesmake recommendations to the economy hotel industry through case studies and related research as a reference for operators and future researchers. | en |
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| dc.description.tableofcontents | 誌謝 ................................................................................................................... i
中文摘要 ............................................................................................................ ii ABSTRACT .........................................................................................................iii 目錄 ................................................................................................................. iv 圖目錄 .............................................................................................................. vi 表目錄 ............................................................................................................. vii 第一章 緒論 ....................................................................................................... 1 第一節研究動機與背景 ......................................................................................... 1 第二節研究範圍與對象 ......................................................................................... 5 1.2.1 研究範圍 ................................................................................................... 5 1.2.2 研究對象 ................................................................................................... 5 第三節研究目的與貢獻 ......................................................................................... 6 1.3.1 研究目的 ................................................................................................... 6 1.3.2 研究貢獻 ................................................................................................... 6 第四節研究方法與流程架構 .................................................................................. 7 1.4.1 研究方法 ................................................................................................... 7 1.4.2 研究流程 ................................................................................................... 7 第二章 文獻探討.................................................................................................. 9 第一節產業生命週期 ............................................................................................ 9 2.1.1 Hill & Jones 的產業生命週期 ....................................................................... 9 2.1.2 Porter 的產業生命週期 ............................................................................. 11 2.1.3 產業生命週期相關文獻整理 ....................................................................... 13 第二節關鍵成功因素 .......................................................................................... 14 2.2.1 何謂成功 ................................................................................................. 14 2.2.2 關鍵成功因素之定義 ................................................................................. 15 2.2.3 關鍵成功因素相關文獻整理 ....................................................................... 16 第三節競爭優勢 ................................................................................................ 19 2.3.1 競爭優勢之定義 ....................................................................................... 19 2.3.2 競爭優勢的不同觀點 ................................................................................. 20 第四節資源基礎理論 .......................................................................................... 23 2.4.1 資源基礎理論之演進 ................................................................................. 23 2.4.2 核心資源之定義 ....................................................................................... 25 2.4.3 核心資源之特性 ....................................................................................... 29 第三章 經濟型旅館產業發展 ............................................................................... 31 第一節產業定義結構與特性 ................................................................................ 31 3.1.1 旅館產業的定義 ....................................................................................... 31 3.1.2 旅館產業的分類 ....................................................................................... 32 3.1.3 經濟型旅館產業定義和特色 ....................................................................... 36 第二節歐美經濟型旅館市場發展 .......................................................................... 38 3.2.1 歐美旅館產業發展起源 .............................................................................. 38 3.2.2 歐美經濟型旅館發展過程 .......................................................................... 40 第三節中國大陸經濟型旅館市場發展 .................................................................... 43 3.3.1 中國大陸旅館產業起源 .............................................................................. 43 3.3.2 中國經濟型旅館發展過程 .......................................................................... 45 第四章 個案研究 ............................................................................................... 50 第一節個案公司簡介 .......................................................................................... 50 4.1.1 Super8 速8 ............................................................................................ 50 4.1.2 如家快捷酒店 .......................................................................................... 51 4.1.3 比較Super 8 和如家快捷酒店的相關資訊 .................................................... 52 第二節 Super8 速8 的經營模式與策略 ................................................................. 55 4.2.1 分析Super 8 的關鍵成功因素 .................................................................... 55 4.2.2 以資源基礎理論架構分析討論Super 8 ........................................................ 59 4.2.3 Super 8 在美國和中國經營策略的差異 ....................................................... 61 第三節如家快捷的經營模式與策略 ....................................................................... 63 4.3.1 分析如家快捷的關鍵成功因素 .................................................................... 63 4.3.2 以資源基礎理論架構分析討論如家快捷 ....................................................... 70 第四節經濟型旅館產業未來發展 .......................................................................... 72 4.4.1 中國經濟型旅館產業潛在問題 .................................................................... 72 4.4.2 如何延續既有競爭優勢 .............................................................................. 74 第五章 研究結論與建議 ...................................................................................... 76 第一節研究結論 ................................................................................................ 76 5.1.1 歐美與中國經濟型旅館產業生命週期之比較 ................................................. 76 5.1.2 經濟型旅館個案關鍵成功因素 .................................................................... 78 第二節研究建議 ................................................................................................ 80 5.2.1 中國經濟型旅館產業面臨之挑戰 ................................................................. 80 5.2.2 中國經濟型旅館未來發展建議 .................................................................... 82 參考文獻 .......................................................................................................... 85 | |
| dc.language.iso | zh-TW | |
| dc.title | 中國經濟型旅館產業分析研究－以Super 8 和如家快捷為例 | zh_TW |
| dc.title | Industry Analysis of Economy Hotels in China－A Case Study of Super 8 and Home Inn | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 103-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 楊朝龍,羅明琇 | |
| dc.subject.keyword | 經濟型旅館,產業生命週期,關鍵成功因素,競爭優勢, | zh_TW |
| dc.subject.keyword | Economy Hotels,Industry Life Cycle,Critical Success Factors,Competitive Advantage, | en |
| dc.relation.page | 88 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2014-12-03 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 商學研究所 | zh_TW |
| 顯示於系所單位： | 商學研究所 | |
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