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Research regarding the business model development of international e-commerce companies
|Advisor:||游張松(Chang-Sung Yu),李賢源(Shyan-Yuan Lee)|
e-commerce business model,e-commerce business structure,logistics management,payment system,
|Publication Year :||2015|
The reason for the existence of all the different kinds of businesses in the world is to satisfy a variety of human demands. In recent years, Internet stores have become one of the channels for buying goods, so Internet stores continue to open. More and more people rely on the Internet to assist them to satisfy their needs; therefore, the Internet has had a growing influence on every business. All the well-known international companies started with a single human need and quickly added others when their business was stable. In their globalization phase, those companies all do e-commerce business to get a share of the worldwide markets.
In conducting sampling for the research, the world’s top Internet companies were considered, and 3 of them were selected as samples, namely Amazon, eBay, and Tencent. Besides, Alibaba group, which just had an IPO on the NASDAQ, was included in the sample. The business model of the sample companies was researched from when they were set up to when they globalized, and the companies were analyzed from business model to revenue streams. This research discusses the possibility that the development path would be affected by the differences in the initial business model.
Chapter 4 discusses the variety of e-commerce companies, and develops as a business structure based on e-commerce transaction style. In addition, the research analyzes the sample companies’ development process by their structure and discusses different phases of the development model in order to understand those companies’ initial business model and development process.
Chapter 5 compares five aspects of the sample companies to understand the differences in their development process. The five aspects are the final business model, payment system, initial business model, revenue streams, and development prospects in the future.
This research shows that globalized e-commerce companies finally include all kinds of business as the goal, but their initial business models are different; therefore, the development processes are obviously varied, as shown by the revenue streams.
|Appears in Collections:||財務金融組|
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