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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 林照真(Chao-Chen Lin) | |
| dc.contributor.author | Ke Xiong | en |
| dc.contributor.author | 熊軻 | zh_TW |
| dc.date.accessioned | 2021-06-08T00:58:05Z | - |
| dc.date.copyright | 2021-02-20 | |
| dc.date.issued | 2021 | |
| dc.date.submitted | 2021-02-07 | |
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/18287 | - |
| dc.description.abstract | 播客作爲Web 2.0時期的產物，誕生已久卻長期處於人們的視線之外。近些年，播客在北美的復興使得這一媒介重新獲得了人們的關注。與美國相對成熟的播客產業相比，中國大陸的播客雖然處於初步發展階段，近些年也獲得越來越多的關注。可以看到獨立播客節目數量不斷增加，主題內容日益豐富，同時更開始嘗試播客商業化。 本論文試圖對中國大陸獨立播客主的製作動機、播客的產製流程，及其生存環境進行探討。本論文採取半結構的深度訪談法，共有12名中國大陸獨立播客主接受訪談。 本論文研究發現，中國大陸獨立播客主在製作播客的動機上，偏重個人興趣與自我表達，功利成分較少。同时，獨立播客在中國大陸的商業化發展，面臨市場認知度低、商業模式尚不明朗、獨立播客主欠缺商業能力和意願等問題。此外，內容監管的加劇也給播客的商業化，帶來了更多的不確定性風險。 | zh_TW |
| dc.description.abstract | After several years of slumber, podcasting, a content form of Web 2.0, has regained public attention since the industry revival in North America. Compared to the relatively developed podcasting industry in the United States, podcasting in mainland China is still in its early stages of development. Even so, this emerging industry has already attracted certain audience with an increasing number of independent podcasts and various topics. What’s more, some people have started to explore the possibilities of podcasting commercialization. This study attempts to explore the motivations of independent podcasters and the production process of podcasts in mainland China. Besides, the current situations faced by these podcasters are also discussed in this paper. For these purposes, twelve independent podcasters in mainland China were interviewed based on the method of semi-structured in-depth interviews. This study finds that the major motivations of independent podcasters in mainland China are personal interests and self-expression but not for profit. The commercialization of independent podcasts in mainland China is also facing challenges such as low market awareness and uncertain business models. These independent podcasters generally are not professionals for and have low willingness toward podcast commercialization. In addition, the tightening regulation of content also incurs more uncertainties and risks for such commercialization. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T00:58:05Z (GMT). No. of bitstreams: 1 U0001-0502202116391500.pdf: 2513137 bytes, checksum: f20519fed62c60589f635aff450b4d3b (MD5) Previous issue date: 2021 | en |
| dc.description.tableofcontents | 謝辭 i 摘要 ii Abstract iii 目錄 iv 表目錄 vi 第一章 問題意識 1 第二章 理論文獻 8 第一節 什麼是播客 8 一、播客（Podcast） 8 二、獨立播客 11 第二節 播客發展歷史 12 一、美國播客發展概述 12 二、中國播客發展概述 15 第三節 播客相關研究 17 一、播客與傳統廣播 17 二、播客的媒介特性 18 三、製作播客的動機 19 四、播客產業的發展 20 第三章 研究方法 21 第一節 半結構式訪談法 21 第二節 訪談對象 22 第三節 訪談大綱 26 第四章 研究發現 27 第一節 獨立播客的製作動機 27 一、開始製作播客的動機 27 二、持續製作播客的動機 37 第二節 獨立播客的產製流程 40 一、確定主題：私人性公共性兼具 40 二、錄製前準備：與個人生活相融 44 三、節目錄製：錄製方式的權衡 47 四、節目後製：最耗時耗力的步驟 49 五、上傳發佈：多元的發佈渠道 51 第三節 獨立播客在中國大陸的商業與監管環境 52 一、獨立播客在中國大陸的商業環境 52 二、獨立播客在中國大陸的監管環境 58 第五章 結論 65 第一節 研究討論 65 第二節 研究限制 67 參考文獻 69 | |
| dc.language.iso | zh-TW | |
| dc.title | 作爲興趣和商業的聲音媒介－－中國大陸獨立播客主現況初探 | zh_TW |
| dc.title | Exploring the Status Quo of Independent Podcasters in Mainland China: A Preliminary Study | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 109-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳順孝(Shun-Hsiao Chen),曾國峰(Kuo-Feng Tseng) | |
| dc.subject.keyword | 播客,獨立播客主,中國大陸,動機,商業化, | zh_TW |
| dc.subject.keyword | podcasting,independent podcaster,mainland China,motivations,commercialization, | en |
| dc.relation.page | 77 | |
| dc.identifier.doi | 10.6342/NTU202100602 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2021-02-08 | |
| dc.contributor.author-college | 社會科學院 | zh_TW |
| dc.contributor.author-dept | 新聞研究所 | zh_TW |
| 顯示於系所單位： | 新聞研究所 | |
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