請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/18136完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 雷立芬 | |
| dc.contributor.author | Shiuan Tsuei | en |
| dc.contributor.author | 崔萱 | zh_TW |
| dc.date.accessioned | 2021-06-08T00:52:19Z | - |
| dc.date.copyright | 2015-07-27 | |
| dc.date.issued | 2015 | |
| dc.date.submitted | 2015-06-23 | |
| dc.identifier.citation | 王美慧、 陳瑞龍、 蘇元含，2006。「運用結構方程模式探討服務品質對顧客滿意度與顧客忠誠度之影響－以中油加油站為例」，《顧客滿意學刊》，2 卷 2 期，47 – 86。
林陽助、林秀貞、李宜致，2007。「體驗行銷、顧客滿意度與顧客忠誠度關係之 研究－以大台北地區連鎖咖啡店為例」，《顧客滿意學刊》，3卷，2期，57-94。 林錦宏，2013。「文化創意產業元素運用於伴手禮行銷」，《臺中區農業改良場特刊》，116期，193¬-198。 卓展正，2008。「包裝視覺形象研究－以八里“柚香美人果醋、果茶”伴手禮爲例」，《藝術學報》，82 期，107–132。 陳明國、陳信榕、劉巧雯，2013。「伴手禮購買行為之研究」，《運動休閒管理學報》，10 卷，4 期，64¬-77。 陳明國、陳信榕、劉巧雯，2010。「本土梅子加工伴手禮之研發」，《臺中區農業改良場特刊》，99期，197-203。 陳采晴、高德錚、張惠真，2010。「台中地區農產品伴手禮開發對農會經營效益之研究」，《臺中區農業改良場特刊》，99 期，187-195。 張嘉雯、 王惠玄、 李敏瑋，2010。「品牌形象、知覺價值與顧客忠誠度關係之探究」，《興國學報》，11期，23-36。 張景盛、蔡岳展、徐村和、黃俊英、藍宜亭、陳卜僑，2010。「品牌形象、與顧滿意度對再購意願之影響」，《正修學報》，23期，197-210。 黃薪蓓、林豐瑞，2014。「產品涉入、情境因素、品牌形象對農產品伴手禮購買意願之影響：以大人物麴萬巒豬腳為例」，《農業推廣文彙》，59期，121-139。 曾信超，2006。「服務品質、關係價值與關係品質對顧客忠誠度影響之研究」，《企業管理學報》，71 期，77–105。 楊顯章，2010。「強化地方伴手禮在休閒農業園區行銷之研究」，《臺中區農業改良場特刊》 99 期，213–216。 蔡長清、 林雅涵，2014。「Kano模式應用於伴手禮品質改善策略之研究」，《觀光 與休閒管理期刊》，2 卷，208¬-231。 潘江東、掌慶琳、曾裕琇，2014。「臺南稻米文化論述」，《餐旅暨觀光》，10 卷，4 期，64¬-77。 魏文欽、洪富雄，2010。「體驗行銷、顧客滿意度、顧客忠誠度關係之實證研究－產品涉入之中介與干擾效果」，《 International Journal of Lisrel 》， 3 卷，2 期，15 – 30。 魏文欽、潘怡如，2009。「化妝保養品品牌形象、顧客忠誠度與口碑傳播相互關係之實證研究」，《 International Journal of Lisrel 》，2 卷，1期，38 – 56。 Aaker, D. A., 1991, Managing Brand Equity: Capitalizing on the Value of a Brand Name. New York, NY: The Free Press. Anderson, E.W., Fornell, C. and Lehmann, D. R., 1994. “Customer Satisfaction, Market Share, and Profitability: Findings from Sweden,” Journal of Marketing. 58(3):53-66. Anderson, J. C. and Gerbing, D.W., 1998. “Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach,” Psychological Bulletin.103(3):411-423 Bearden, W.O. and Teel, J. E., 1983. “Selected Determinants of Consumer Satisfaction and Complaint Reports,” Journal of Marketing Research .20(1): 21-28. Bagozzi, P. P. and Burnkrant, R. E., 1979. “Attitude Organization and the Attitude Behavior Relationship,” Journal of Personality and Social Psychology, 37(6), 913-929. Biel, L. A.1992. “How Brand Image Drives Brand Equity,” Journal of Advertising Research. 32: 6-12. Bollen, K. and Long, J. S., 1993. Testing Structural Equation Models. Newbury Park, CA: Sage. Bollen, K.1989, Structural Equations with Latent Variables. New York: Wiley. Cardozo, R., 1965. “An Experimental Study of Customer Effort, Expectation, and Satisfaction,” Journal of Marketing Research. 2(8): 244-249. Caruana, A. and Chiroop, S .,2000.“Measuring Corporate Reputation: A Case Example,” Corporate Reputation Review. 3(1):43-57. Chang, C. W., Tseng, T. H., and Woodside, A. G., 2013. “Configural Algorithms of Patient Satisfaction, Participation in Diagnostics, and Treatment Decisions' Influences on Hospital Loyalty,” Journal of Services Marketing. 27(2): 91-103. Chao, P., 2008. “Exploring the Nature of the Relationship between Service Quality and Customer Loyalty: An Attribute-level Analysis,” The service Industries Journal. 28(1): 95-116. Cina, C., 1989. “Creating an Effective Customer Satisfaction Program,” Journal of Consumer Marketing. 6(4): 31-40. Cortina, J. M., 1993. “What is coefficient alpha? An examination of theory and applications,” Journal of Applied Psychology. 78(1): 98-104. Dick, A.S. and Basu, K., 1994. “Customer Loyalty: Toward an Integrated Conceptual Framework,” Journal of the Academy of Marketing Science.22(2): 99-113. Dobni, D., 1990.“In Search of Brand Image: a Foundation Analysis,” Association for Consumer Research. 17(1):110-119. Dodds, W.B., Monroe, K.B. and Grewal, D., 1991. “Effects of Price, Brand, and Store Information on Buyers' Product Evaluations,” Journal of Marketing Research. 28(3): 307-319. Fornell, C., 1992. “A National Customer Satisfaction Barometer: The Swedish Experience,” Journal of Marketing. 56(1): 6-21. Fornell, C. and Larcker, D.F., 1981. “Evaluating Structural Equation Models with Unobservable Variables and Measurement Error,” Journal of Marketing Research. 18 (1): 39-50. Francken, D.A., 1983. “Postpurchase Consumer Evaluations, Complaint Actions and Repurchase Behavior, “Journal of Economic Psychology.4(3): 273-290. Guenzi, P. and Pelloni, O., 2004. “The Impact of Interpersonal Relationships on Customer Satisfaction and Loyalty to the Service Provider,” International Journal of Service Industry Management .15(4) :365-384. Hair, J., Anderson, R.E., Tatham, R.L. and Black, W.C., 1998. Multivariate Data Analysis(5th ed.), Englewood Cliffs, NJ: Prentice-Hall. Hallowell, R., 1996. “The Relationships of Customer Satisfaction, Customer Loyalty, and Profitability: An Empirical Study,' International Journal of Service Industry Management. 7 (4): 27 – 42. Hoyle, R.H. and Panter, A.T., 1995. Structural equation modeling: Concepts, Issues, and Applications, Thousand Oaks, CA: Sage. Jamal, A. and Goode, M.M.H., 2001. “Consumers and Brands: A Study of the Impact of Self‐image Congruence on Brand Preference and Satisfaction,” Marketing Intelligence and Planning. 19(7):482-492. Jones, M.A., Mothersbaugh, D.L. and Beatty, S.E., 2002. “Why Customers Stay: Measuring the Underlying Dimensions of Services Switching Costs and Managing Their Differential Strategic Outcomes,” Journal of Business Research.55(6): 441–450. Kamins, M. A. and Marks, L. J., 1991. “The Perception of Kosher as a Third Party Certification Claim in Advertising for Familiar and Unfamiliar Brands,” Journal of the Academy of Marketing Science, 19(3): 177-185. Kandampully, J., and Suhartanto, D., 2000. “Customer Loyalty in the Hotel Industry: the Role of Customer Satisfaction and Image,” International journal of contemporary hospitality management. 12(6): 346-351. Keller, K. L., 1993. “Conceptualizing, Measuring, and Managing Customer-Based Brand Equity,” Journal of Marketing. 57(1): 1-22. Keller, K.L., 2008. Strategic Brand Management: Building. Measuring, and Managing Brand Equity (3rded.).Upper Saddle River, NJ: Pearson Education, Inc. Kumara, V. and Shah, D., 2004. “Building and Sustaining Profitable Customer Loyalty for the 21st Century,” Journal of Retailing. 80(4): 317-329. Kogut, B., and Ragin, C., 2006. “Exploring Complexity when Diversity is Limited: Institutional Complementarity in Theories of Rule of Law and National Systems Revisited,” European Management Review. 3(1): 44-59. Kotler, P., 1997. Marketing Management: Analysis, Planning, Implementation, and Control (9th ed.). New Jersey: David Borkowsky. Lars, G. S., Anne, M. and Kai, K.,2000. “The Relationship between Customer Satisfaction and Loyalty: Cross-industry Differences,” Total Quality Management. 11(4): 509-514. Magid, J. M., Cox, A.D. and Cox, D.S., 2006. “Quantifying Brand Image: Empirical Evidence of Trademark Dilution,” American Business Law Journal. 43(1):1-42. Mardia, K. V. and Foster, K., 1983. “Omnibus Test of Multinormality Based on Skewness and Kurtosis,” Communication in Statistics, 12(2): 207-221. Martin, W. C., Ponder, N., and Lueg, J. E., 2009. “Price Fairness Perceptions and Customer Loyalty in a Retail Context,” Journal of Business Research.62(6): 588–593. Ogba, I. E., and Tan, Z., 2009. “Exploring the Impact of Brand Image on Customer Loyalty and Commitment in China,” Journal of Technology Management in China. 4(2):132-144. Oliver, R. L., 1981. “Measurement and Evaluation of Satisfaction Process in retailing Setting,”Journal of Retailing. 57(3): 25-49. Oliver, R. L. and Swan, J. E., 1989. “Customer Perception of Interpersonal Equity and Satisfaction in Transaction: A Field Study Approach,” Journal of Marketing. 53(1): 21-35. Parasuraman, A., Zeithaml, V., and Berry, L., 1994. “Alternative Scales for Measuring Service Quality: A Comparative Assessment Based on Psychometric and Diagnostic Criteria,” Journal of Retailing. 70(3): 201-230. Park, C.W., Jaworski, B.J. and Maclnnis, D.C., 1986. “Strategic Brand Concept-Image Management,” Journal of Marketing. 50(4):135-145. Park, C.W., Milberg, S. and Lawson, R., 1991. “Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency,” Journal of Consumer Research. 18(2):185-193. Porter, S.S. and Clayoomb, C., 1997. “The Influence of Brand Recognition on Retail Store Image,” Journal of Product & Brand Management. 6(6): 373 – 387. Ragin, C., 1987. The Comparative Method: Moving beyond Qualitative and Quantitative Strategies, Berkley CA: University of California Press. Ragin, C., 1999. “Using Qualitative Comparative Analysis to Study Causal Complexity,” Health Services Research, 34(5), 1225-1239. Ragin, C., 2000. Fuzzy-set Social Science, Chicago, IL: University of California Press. Ragin, C., 2008. Redesigning Social Inquiry: Fuzzy Set and Beyond, Chicago, IL: University of California Press. Reichheld, F.P. and Sasser, W.E., 1990. “Zero defeciions: Quoliiy comes to services,” Harvard Business Review.68(5):105-111. Reisinger, Y and Turner, L., 1999. “Structural Equation Modeling with Lisrel : Application in Tourism,” Tourism Management. 20(1):71-88. Schumacker, R.E. and Lomax, R.G.1996. A Beginner's Guide to Structural Equation Modeling, Mahwah, NJ: Lawrence Erlbaum Associates. Swan, J.E. and Linda, J.C., 1977. “Product Performance and Consumer Satisfaction: A New Concept,' Journal of Marketing. 40(2):25-33. Taylor, S.A., 1994. “An Assessment of the Relationship between Service Quality and Customer Satisfaction in the Formation of Consumers' Purchase Intentions,” Journal of Retailing. 70(2):163–178. Turner, L.W., and Reisinger, Y., 2001. “Shopping Satisfaction for Domestic Tourists,” Journal of Retailing and Consumer Services, 8(1): 15-27. Vis, B., 2012. “The Comparative Advantages of fsQCA and Regression Analysis for Moderately Large-N Analyses,” Sociological Methods & Research, 41(1), 168-198. Woodruff, R. B., Cadotte, E.R., and Jenkins R. L.,1983. “Modeling Consumer Satisfaction Processes Using Experience-Based Norms,” Journal of Marketing Research. 20(3): 296-304. Woodside, A.G., Frey, L.L., and Daly, R.T., 1989. “Linking Service Quality, Customer Satisfaction, and Behavioral Intention,” Journal of Health Care Marketing .9(4) : 5-17. Woodside, A.G. and Wilson, E.G., 2000. “Constructing Thick Descriptions of Marketers’ and Buyers’ Decision Processes in Business‐to‐Business Relationships,” Journal of Business & Industrial Marketing.15(5): 354 – 369. 台南市政府觀光旅遊局，2015。 (http://tour.tainan.gov.tw/culture.aspx?nodeid=12812)(2015/04/03) 行政院農委會官方網站，2015。 (http://www.coa.gov.tw/show_index.php)(2015/04/28) 依蕾特官方網站，2015 。 (http://www.elate.com.tw/elate2014/elate.asp)(2015/04/03) | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/18136 | - |
| dc.description.abstract | 在臺灣早期，伴手禮象徵著人與人之間聯繫情感的禮物，在現代伴手禮已經逐漸成為商業行銷各地名品及特產的專有名詞。2011年「台南市文化觀光伴手禮產業發展協會」成立，目標為協助政府制訂伴手禮產業基本政策與發展伴手禮產業的各項活動，期望能將伴手禮與「休閒產業」及「文化創意產業」相結合。台南伴手禮店家「依蕾特」曾多次獲選為「府城十大伴手禮」名店，因此本研究以依蕾特作為目標商店，擬了解品牌形對商家的重要影響，主要探究品牌形象、顧客滿意度與顧客忠誠度之間的關係。
本研究採用簡單便利抽樣法，於2015年5月19日至2015年5月26日期間，於台南市依蕾特安平店隨機調查購買依蕾特作為伴手禮用途之消費者，共回收266有效問卷，並以結構方程模型（Structural Equation Model，SEM）以及模糊質化比較法（Fuzzy set/ Qualitative Comparative Analysis，fs/QCA）進行研究假設之驗證。實證結論發現品牌形象對顧客滿意度及顧客忠誠度皆具有顯著的正向影響；顧客滿意度對顧客忠誠度具有顯著的正向影響。根據研究結果建議伴手禮店家應發展具有地方特色之伴手禮，可以將具有在地元素的符號、圖騰、代表物或文字透過包裝設計呈現，並使用當地生產之農產品做為食品的原料，強調健康、新鮮及天然，並創造當地的品牌故事，賦予產品更多的在地情感進而深化消費者對產品的印象，藉由伴手禮商店的品牌形象上升，進而增加顧客的滿意程度及忠誠度。 | zh_TW |
| dc.description.provenance | Made available in DSpace on 2021-06-08T00:52:19Z (GMT). No. of bitstreams: 1 ntu-104-R02627020-1.pdf: 1570954 bytes, checksum: 08a135347ddaff25c166faaaa2434f98 (MD5) Previous issue date: 2015 | en |
| dc.description.tableofcontents | 摘要 I
ABSTRACT II 表目錄 V 圖目錄 VII 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 3 第二章 文獻回顧 5 第一節 伴手禮與觀光業之關連性 5 第二節 品牌形象 6 第三節 顧客滿意度 8 第四節 顧客忠誠度 10 第三章 研究方法 12 第一節 研究假設 12 第二節 研究變數之操作性定義與問卷設計 15 第三節 前測與初步分析 19 第四節 結構方程式 20 第五節 驗證因素分析 23 第六節 模糊質化比較分析 27 第四章 實證結果與分析 30 第一節 樣本資料分析 30 第二節 信度分析 33 第三節 T檢定與單因子變異數分析 35 第四節 測量模式之驗證性因素分析 39 第五節 研究假設之驗證 56 第六節 模糊質化比較分析 64 第七節 結構方程式與模糊質化比較分析之討論 66 第五章 結論 68 參考文獻 72 附錄一 前測問卷之信度分析表 79 附錄二 正式問卷 82 | |
| dc.language.iso | zh-TW | |
| dc.title | 伴手禮商店品牌形象、顧客滿意度及顧客忠誠度關係之研究—以依蕾特為例 | zh_TW |
| dc.title | The Study on Relationships among Brand Image, Customers’ Satisfaction and Loyalty of Souvenir Store: A Case of Elate | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 103-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 蕭清仁,官俊榮,王俊豪 | |
| dc.subject.keyword | 依蕾特,品牌形象,顧客滿意度,顧客忠誠度,結構方程式(SEM),模糊質化比較法(fs/QCA), | zh_TW |
| dc.subject.keyword | Elate,Brand Image,Customer Satisfaction,Customer Loyalty,Structural Equation Model,Fuzzy set/ Qualitative Comparative Analysis, | en |
| dc.relation.page | 85 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2015-06-23 | |
| dc.contributor.author-college | 生物資源暨農學院 | zh_TW |
| dc.contributor.author-dept | 農業經濟學研究所 | zh_TW |
| 顯示於系所單位： | 農業經濟學系 | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-104-1.pdf 未授權公開取用 | 1.53 MB | Adobe PDF |
系統中的文件，除了特別指名其著作權條款之外，均受到著作權保護，並且保留所有的權利。