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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 林俊昇(Jiun-Sheng Lin) | |
| dc.contributor.author | Hsin-Hui Hsu | en |
| dc.contributor.author | 許新慧 | zh_TW |
| dc.date.accessioned | 2021-06-08T00:49:50Z | - |
| dc.date.copyright | 2015-07-31 | |
| dc.date.issued | 2015 | |
| dc.date.submitted | 2015-07-09 | |
| dc.identifier.citation | Abrams, D. E., & Hogg, M. A. (1990). Social identity theory: Constructive and critical advances. Springer-Verlag Publishing.
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/18058 | - |
| dc.description.abstract | 共享經濟(Sharing Economy)的興起，改變了消費者對於資產擁有權的態度，並對傳統租賃產業造成不小的衝擊。共享經濟平台的出現，提供了資源供給方與顧客之間媒合的中介，藉以獲利。然而，過去探討共享經濟之研究，大多著重於從顧客的觀點著手，甚少研究以資源供給方的觀點探討之。此外，亦有研究提出應該要從社交因素的角度探討其對於資源供給方的共享意願之影響。故本研究旨在建立一研究模型，以資源供給方的觀點出發，討論社交因素對於其參與共享經濟平台的程度以及預期情緒的影響，進而強化其共享意圖。本論文針對有參與共享經濟平台的資源供給方進行線上問卷調查，以便利抽樣法回收有效問卷共291份，採用結構方程式(Structural Equation Modeling)的統計分析方法驗證假說。研究結果發現，社會整合需求和社群回饋，皆對於平台參與及預期正向情緒有其重要性，並對共享意圖有正向關係。並提供平台管理者管理與行銷上的建議。 | zh_TW |
| dc.description.abstract | The importance of sharing economy has been emphasized by both scholars and practitioners. The community-based sharing economy platform offers a cyberspace where individuals can share or rent goods and services through peer-to-peer based activities. Previous research exploring sharing economy mainly focuses on possession adopters, ignoring the role of possession providers. Therefore, this research attempts to fill this research gap by constructing a theoretical framework exploring the influence of social factors (i.e., community feedback and social integrative) on provider’s anticipated positive emotion and platform engagement, which in turn, affect their future sharing intention. Survey data collected from 291 possession holders in sharing economy platform was examined through structural equation modeling (SEM). Results demonstrated that social factors indeed influence the possession holder’s anticipated positive emotion and platform engagement, thus, affecting their intentions. Implications, limitations and future research directions are then discussed. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T00:49:50Z (GMT). No. of bitstreams: 1 ntu-104-R02724048-1.pdf: 448749 bytes, checksum: d2baf9d97b26db8fe977097361cd27e1 (MD5) Previous issue date: 2015 | en |
| dc.description.tableofcontents | 致謝 I
摘要 II Abstract III 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究流程 3 第二章 文獻探討與假說推論 4 第一節 共享經濟 4 第二節 社交因素 5 第三節 預期正向情緒 7 第四節 平台參與 8 第五節 假說推論 10 第三章 研究方法 15 第一節 研究架構 16 第二節 研究假說 18 第三節 研究變數定義與衡量 19 第四節 研究設計與研究工具 21 第五節 資料分析方法 22 第四章 資料分析 24 第一節 樣本分析 24 第二節 衡量模型分析 29 第三節 線性結構關係模式 38 第五章 研究結論與建議 42 第一節 研究結論 42 第二節 研究貢獻 45 第三節 管理意涵 47 第四節 研究限制與未來研究 50 參考文獻 51 | |
| dc.language.iso | zh-TW | |
| dc.title | 社交因素對共享經濟平台成員參與及共享意圖之影響 | zh_TW |
| dc.title | The Influence of Social Factors on Sharing Economy Platform Engagement and Sharing Intention | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 103-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 連勇智(Yung-Chih Lien),許瑋元(Carol Hsu) | |
| dc.subject.keyword | 共享經濟,社交因子,正向預期情緒,平台參與,共享意圖, | zh_TW |
| dc.subject.keyword | Sharing Economy,Social Factors,Community Feedback,Social Integrative,Platform Engagement, | en |
| dc.relation.page | 60 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2015-07-09 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 國際企業學研究所 | zh_TW |
| 顯示於系所單位： | 國際企業學系 | |
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