子公司技術取得的來源對母公司產品品質與技術之影響-台商對中國大陸之實證研究

Abstract

企業為維持其競爭優勢，如何在有限的資源下決定技術取得來源為企業所著重的議題之一，本研究以經濟部投資審議委員會2008年至2011年「海外投資事業營運狀況調查」調查資料作為研究樣本，以Probit Model作為實證分析工具，探討台商在中國大陸投資案的技術取得來源之決定因素，及其投資案之主要技術來源對母公司產品品質與技術提升之影響。實證結果發現： （一）廠商規模愈大，愈傾向技術由內部取得，包含國內母公司及當地自行研發。 （二）從事電子產業的廠商主要技術來源較傾向來自台灣。 （三）當地化程度愈高的廠商愈傾向自當地獲取技術。 （四）以出口為主的廠商更重視技術的取得。 （五）不論透過內部或外部技術取得，均有利於國內母公司產品品質與技術之提升，提升效果以技術來自國內母公司最大。 （六）研發動機若為成本或市場動機，對國內產品品質與技術的提升有正向影響。

It has become one of the most important issues for enterprises to keep their competitive advantages by determining the sources of required technologies under limited research resources. This study used Probit Model to examine how the overseas subsidiaries in China determined the sources of technology, and the impact of technology sources on quality and technology of parent company in Taiwan. The data of this study sampled from 2008 to 2011, acquired from “Overseas Investment Business Operations Survey” of Investment Commission, MOEA. The empirical results show that: (A)The technology sources of large-scale manufacturers tended to source from internal R&D unit, including parent company and overseas subsidiaries’ R&D activities. (B)The technology sources of electronic industry are more likely sourced from Taiwan. (C)The more depth the manufacturers are localized, the more sources of technology are got from local. (D)Export-oriented manufacturers pay more attention to the technology acquisition. (E)Whether the technologies are got from internal or external source, they are conducive to enhancing the quality and technology of parent company. This effect is more obvious when the technology was sourced from parent company. (F)The R&D, which was motivated from cost or market factors, has a positive impact on enhancing the quality and technology of parent company.