考慮顧客採購行為之動態產能與伙伴關係管理

Abstract

本研究探討一二階供應鏈產能規劃與伙伴關係管理問題。此二階供應鏈中包含一上游供應商與兩下游買方，供應商提供產能生產特定元件以滿足買方需求；買方將元件生產成完成品以販售給顧客。供應商與買方間存在伙伴關係，伙伴關係影響買方訂單選擇及供應商決策。本研究建構一動態規劃模型，考量顧客需求改變之不確定性求解供應商最佳產能擴充、元件訂價及產能配置決策。研究目標將深入瞭解買賣雙方互動行為如何受供應商決策與伙伴關係管理影響。並透過數值分析提出有益於供應鏈管理之長短期決策準則。

This research studies capacity and partnership planning problems in a two echelon supply chain. In this two echelon supply chain, there are one upstream firm (supplier) and two downstream buyers. Supplier provides key components to the buyers; buyers make components into finish goods and sell to the customers. There exists partnership between the supplier and their buyers. Partnership level affects buyers’ order allocation and supplier’s decision. The proposed dynamic decision model considers uncertainty of customer demand and studies the strategic interaction between supplier-buyers in capacity planning, component pricing and partnership management. Through numerical analysis, our research provides useful supply chain management guidelines.