請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/16360完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 郭震坤 | |
| dc.contributor.author | Yu-Wei Lo | en |
| dc.contributor.author | 羅于惟 | zh_TW |
| dc.date.accessioned | 2021-06-07T18:11:23Z | - |
| dc.date.copyright | 2012-07-18 | |
| dc.date.issued | 2012 | |
| dc.date.submitted | 2012-06-30 | |
| dc.identifier.citation | [1] Abdul-Muhmin, A. G. (2007). Credit card ownership and usage behavior in Saudi Arabia: The impact of demographics and attitudes toward debt, Journal of Financial Services Marketing, 12, 219-234.
[2] Atnromin, G., & Chakravorti, S. (2009). Whither lose change? The diminishing demand for small-denomination currency, Journal of Money Credit and Banking, 41, 315-335. [3] Arnesen, D. W., Patrick, C. F., & Toh, R. S. (1997). The ethical dimensions of airline frequent flier programs, Business Horizons, 40, 47-56. [4] Bolt, W., & Chakravorti, S. (2008). Economics of payment cards: A status report, Economic Perspectives, Federal Reserve Bank of Chicago, 4th Q, 15-27. [5] Bolt, W., & Humphrey, D. B. (2007). Payment network scale economies, SEPA, and cash replacement, Review of Network Economics, Vol. 6, No. 4, December, 453–473. [6] Bird, E. J.(1996). Repairing the safety net: Is the EITC the right patch? Journal of Policy Analysis and Management, 15, 1-31. [7] Brito, D. L., & Hartley, P. R. (1995). Consumer rationality and credit cards, Journal of Political Economy, 103, 400-433. [8] Bucks, B. K., Kennickell, A. B., & Moore, K. B. (2006). Recent changes in U.S. family finance: Evidence from the 2001 and 2004 survey of consumer finances, Federal Reserve Bulletin, AI-A38. [9] Carroll, C. D., & Samwick, A. A. (1995). How important is Precautionary Savings? NBER Working Paper, No. 5194, July. [10] Chakravorti, S., & To, T. (2007). A theory of credit cards, International Journal of Industrial Organization, 25, 583-595. [11] Chin, A. T. H. (2002). Impact of frequent flyer programs on the demand for air travel, Journal of Air Transportation, 7, 53-86. [12] Cohen-Cole, E. (2008). Credit Card Redlining, Federal Reserve Bank of Boston. Working Paper No. QAU08-1, 1-38. [13] Deane, R. H. (1988). Ethical considerations in frequent flier programs, Journal of Business Ethics, 7, 755-762. [14] Dowling, G. R., & Uncles, M. (1997). Do customer loyalty programs really work? Sloan Management Review, 38, 71-82. [15] Dunfee, T. W., & Black, B. M. (1996). Ethical issues confronting travel agents, Journal of Business Ethics, 15, 213-222. [16] Feinberg, R. A. (1986). Credit cards as spending facilitating stimuli: A conditioning interpretation, Journal of Consumer Research, 13, 348-356. [17] Goyal, A. (2008). Managing perceived risk for credit card purchase through supplementary services, Journal of Financial Services Marketing, 12, 331-335. [18] Garcia, J., Lardner, J., & Zeldin, C. (2008). Up to Our Eyeballs: How Shady Lenders and Failed Economic Policies are Drowning Americans in Debt Demos, New York: The New Press. [19] Jalbert, T., Stewart, J., & Jalbert, M. (2008). Evidence on the profitability of credit card arbitrage, Financial Services Review, 17, 31-48. [20] Jalbert, T., Stewart, J., & Martin, D.（2010）. The value of credit card benefits, Financial Services Review; 19, 227-244. [21] King, A. S., & King, J. K. (2005). The decision between debit and credit: finance charges, float and fear, Financial Services Review, 14, 21-36. [22] Levitin, A. J. (2008). Priceless? The economic costs of credit card merchant restraints. UCLA Law Review, 55, 1321-1405. [23] Lipsman. A. (2007). ComScore reports rapid growth in use of U.S. online credit card services, ComScore Press Release. August, 8. [24] Morison, S. A., Winston, C, Bailey, E. E., & Kahn, A. E. (1989). Enhancing the performance of the deregulated air transportation system, Brookings Papers on Economic Activity: Microeconomics, 1, 61-123. [25] Neal, W.D. (1999). Satisfaction is Nic, but Value Drives Loyalty, Marketing Research, 11, 20-23. [26] Rochet, J. -C. and Tirole, J., (2003). Platform Competition in Two-Sided Markets, Journal of the European Economic Association, 1, 990–1029. [27] Rysman, M. (2007). An empirical analysis of payment card usage, The Journal of Industrial Economics, LV. 1-36. [28] Steffes, E. M., Murthi, P. B. S., & Rao, R. C. (2008). Acquisition, affinity and rewards: Do they stay or do they go? Journal of Financial Services Marketing, 13, 221-233. [29] Stephenson, F. J., & Fox, R. J. (1987). Corporate attitude towards frequent flier program, Logistics and Transportation Journal, 28, 11-22. [30] Suzuki, Y. (2003). Airline frequent flyer programs: Equity and attractiveness, Transportation Research Part E, 39, 289-304. [31] Suzuki, Y., & Walter, C. K. (2001). Potential cost savings of Frequent flyer miles for business travel, Transportation Research Part E. 37, 397-410. [32] Thomas, J. R., & Nelson, J. K. (2001). Research method in physical activity (4th ed.). Champaign, IL: Human Kinetics. [33] Toh, R. S., & Hu, M. Y. (1988). Frequent-flier programs: Passenger attributes and attitudes, Transportation Journal. 28, 11-22. [34] Vertis Communications. (2007). Vertis Communications Customer Focus Study Investigates Adults' Financial Habits, Press Release, May 3, www.vertisinc.com. [35] Who will cheer loudest when frequent-flyer miles celebrate their 25th birthday? (2005, Dec 20). The Economist, www.economist.com/node/5323615. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/16360 | - |
| dc.description.abstract | 信用卡從 1960 年代開始在全球已經發行數十年。發卡機構提供各種經濟誘因，促使消費者使用信用卡付款而非以現金付款，然而許多消費者依然選擇以現金付款，或由於信用評等不足，而無法取得信用卡。因此，一個值得探討的議題就是：使用信用卡付款的消費者是否確定獲得正面利益?本研究參考Jalbert,Stewart,與Martin（2010），以台灣信用卡市場的資料來檢視使用現金與信用卡兩種付款方式的機會成本–哩程數、遞延支付的利益，並且延伸探討是否存在獲取最佳利益的選擇策略。研究結果顯示消費者在使用現金付款而非信用卡時，會產生相當大的機會成本，並據此歸納出消費者的利益最適選擇區間，此結果將幫助發卡機構優化其產品與消費者的支付模式。 | zh_TW |
| dc.description.abstract | Credit card has existed for several decades. The issuers provide a variety of economic incentives to encourage consumers to use credit card rather than cash payments. However, many consumers still choose to pay in cash, or unable to obtain credit cards due to lack of credit rating. Therefore, a question worth of exploration is: Whether consumers obtain benefits with credit card payments? Based on Jalbert,Stewart, & Martin (2010), this study uses Taiwan credit card data to examine the opportunity costs associated with cash payments–frequent flyer miles & float
payments. We also explore whether there exists an optimal selection strategy. The results show consumers incur considerable opportunity costs by paying in cash rather than credit card. And optimal selection range for onsumers’best interests is summed up. The research help cards issuers optimize the characteristics and features of their programs, and help consumers enhance their payment patterns. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-07T18:11:23Z (GMT). No. of bitstreams: 1 ntu-101-R99724057-1.pdf: 1935337 bytes, checksum: 58ca48c0a645d2261a8b750119d0c3a3 (MD5) Previous issue date: 2012 | en |
| dc.description.tableofcontents | 目錄
中文摘要...................................................I ABSTRACT..................................................II 目錄.................................................... III 圖目錄.....................................................V 表目錄................................................... VI 第一章 緒論 .............................................1 第一節 研究動機與背景....................................1 第二節 研究目的..........................................5 第三節 研究架構..........................................6 第二章 文獻探討 .........................................8 第一節 信用卡基礎理論....................................8 第二節 使用信用卡行為之相關文獻.........................28 第三章 研究方法 ........................................33 第一節 使用信用卡付款的動機.............................33 第二節 影響信用卡價值的因素.............................35 第四章 實證分析 ........................................38 第一節 資料選取.........................................38 第二節 哩程數的利益.....................................41 第三節 遞延支付的利益...................................53 第四節 使用信用卡的總利益...............................56 第五章 結論與建議 ......................................63 參考文獻..................................................65 | |
| dc.language.iso | zh-TW | |
| dc.title | 在台灣使用信用卡的利益—哩程數與遞延支付 | zh_TW |
| dc.title | The Benefits of Using Credit Card in Taiwan – Frequent-Flyer miles and Float Payments | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 100-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 李志偉,雷立芬 | |
| dc.subject.keyword | 信用卡,哩程數,遞延支付,選擇策略, | zh_TW |
| dc.subject.keyword | Credit card,Frequent flyer miles,Float payments,Selection strategy, | en |
| dc.relation.page | 68 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2012-07-02 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 國際企業學研究所 | zh_TW |
| 顯示於系所單位： | 國際企業學系 | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-101-1.pdf 目前未授權公開取用 | 1.89 MB | Adobe PDF |
系統中的文件，除了特別指名其著作權條款之外，均受到著作權保護，並且保留所有的權利。