請用此 Handle URI 來引用此文件：
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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 任立中(Li-Chung Jen) | |
| dc.contributor.author | Wei-Jhih Yang | en |
| dc.contributor.author | 楊偉智 | zh_TW |
| dc.date.accessioned | 2021-06-07T18:06:36Z | - |
| dc.date.copyright | 2012-07-27 | |
| dc.date.issued | 2012 | |
| dc.date.submitted | 2012-07-24 | |
| dc.identifier.citation | References
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/16247 | - |
| dc.description.abstract | 競爭策略觀點認為接近競爭者會增加組織間競爭，但群聚內組織也可能互利共生，產生的經濟外部性，可以增進組織的生產效率與提高消費需求。因此，進不進入群聚兩難?本研究探討的不同品牌商店其獲得的群聚效應是否會有所差異，並透過品牌相似度與群聚質量兩構面，形成四種情境探討不同情境下，在群聚中誰從中獲得群聚效應的經濟外部性，誰獲得群聚效應的不經濟外部性，藉此提出不同的區位策略給不同的廠商。
過去關於群聚效應的衡量相當缺乏，本研究導入物理學中重力模式，衡量單一店家與商家群聚對於消費者的吸引力，我們預期較大規模，高品牌價值的商家將可以吸引更多消費者的目光。並藉此模型測量群聚質量，再透過以消費者與群聚中心距離平方呈反比，計算出群聚吸引力，以此衡量群聚效應的指標。 本研究以2011台北市與新北市高級進口車經銷商做為本研究對象，探討的不同品牌商店其獲得的群聚效應是否會有所差異。實證結果發現:1.小品牌或不知名廠商可以選擇靠近知名廠商之區位選擇，提升顧客訪店數。2. 品牌價值中等廠商，無論與競爭者相似與否，遠離競爭者可以獲得較高的效益。3. 品牌價值最大的廠商，無論身處何處都可以享受單一家店吸引力或群聚效應，但在群聚當中可以獲得最大收益。由於本研究資料屬於橫斷面資料，無法觀察到經銷商退出該區域情況及進入順序效果，未來研究可透過縱斷面資料加以分析。 | zh_TW |
| dc.description.abstract | The literature on generic competition strategy states that proximity is often synonymous with competition; however, spatial clustering attracts more customers to visit and purchase. This paper aims to identify who gains more from spatial clustering if the economies of agglomeration exist; conversely, who loses more if the diseconomies of agglomeration exist. It proposes a new approach to measure the attractiveness of individual stores and agglomeration effects by using gravity model.
Based on the gravity model from physics, authors propose a new approach to measure the attractiveness of individual stores; furthermore, this approach also provide a new way to measure spatial cluster intensity that we term agglomeration mass. Our empirical setting is the population of car dealers selling in Taipei during 2010. The empirical results show that: (1)Unknown stores or low brand value stores will benefit from locating near their competitors. (2)Medium brand value stores, regardless of the similarity between brands, stay away from the competitors can get higher benefits. (3)The largest brand value stores, wherever they are located, can enjoy the attractiveness of a single store or agglomeration effects, however, in the spatial cluster can gain maximum benefit. Given the data limitations, we were unable to observe the dropout data and order-of-entry effects which might influence results. Therefore, researchers are encouraged to research further. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-07T18:06:36Z (GMT). No. of bitstreams: 1 ntu-101-D92724008-1.pdf: 1872503 bytes, checksum: b27ae9e995b91057307e1dcb28f07db9 (MD5) Previous issue date: 2012 | en |
| dc.description.tableofcontents | 中文摘要 Ⅰ
英文摘要 Ⅱ 目錄 Ⅲ 圖目錄 Ⅳ 表目錄 Ⅳ 第一章 緒論 1 第一節 研究背景與動機 3 第二節 研究問題 6 第四節 研究對象與範圍 7 第五節 研究流程與論文結構 7 第二章 文獻探討 8 第一節 產業群聚 6 第二節 競爭密度 18 第三節 群聚質量 21 第四節 群聚效應、競爭密度與群聚質量 27 第三章 研究方法 34 第一節 配銷密度 34 第二節 產業群聚的指標 35 第三節 模型建構 42 第四章 實證分析 50 第一節 母體與樣本 50 第二節 實證模型建構 55 第三節 群聚效應、競爭密度與群聚質量關係檢 61 第五章 結論與建議 68 第一節 結論 68 第二節 研究貢獻 73 第三節 研究限制與建議 74 參考文獻 76 附錄一：各群聚中心點 85 附錄二：SAS code 86 圖 目 錄 圖1-4.1 區位決策情境 28 圖3-3.1 商家群聚效應概念模型 47 圖4-1.1 各品牌展售中心與群聚分布圖 53 圖4-2.1 整體品牌知覺圖 56 圖4-3.1 各情境實證品牌圖 61 表 目 錄 表2-1.1 產業群聚的定 9 表2-1.1 產業群聚的定義(續) 10 表2-1.2 群聚效應概念 14 表2-1.2 群聚效應概念(續) 15 表4-1.1 高級口車品牌敘述性統計 51 表4-1.2 高級口車品牌2011年品牌價值(百萬美金) 51 表4-1.3 展售中心距離與購買關係 54 表4-2.1 品牌相似度排序與認知距離 56 表4-2.1 所有品牌在認知圖上座標 56 表4-2.3 單一展售中心吸引力模型參數估計 58 表4-2.4 各群聚其構成的品牌與群聚質量 59 表4-3.1 BMW之mlogit迴歸估計 63 表4-3.2 Mercedes之mlogit迴歸估計 63 表4-3.3 Audi之mlogit迴歸估計 64 表4-3.4 Infiniti之mlogit迴歸估計 64 表4-3.5 Volkswagen之mlogit迴歸估計 65 表4-3.6 Lexus之mlogit迴歸估計 66 表4-3.7 所品牌mlogit迴歸估計 67 表5-1 假設檢定整理 69 | |
| dc.language.iso | zh-TW | |
| dc.subject | 重力模型 | zh_TW |
| dc.subject | 商家群聚 | zh_TW |
| dc.subject | 群聚質量 | zh_TW |
| dc.subject | 群聚效應 | zh_TW |
| dc.subject | 區位選擇模型 | zh_TW |
| dc.subject | 認知距離 | zh_TW |
| dc.subject | agglomeration effects | en |
| dc.subject | location choice model | en |
| dc.subject | gravity model | en |
| dc.subject | store cluster | en |
| dc.subject | cognitive distance | en |
| dc.title | 遠離或靠近你的競爭者?使用重力模型決定商店位置選擇 | zh_TW |
| dc.title | Should Be Close To or Away From Your Competitors? Store Location Choice by Gravity Model. | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 100-2 | |
| dc.description.degree | 博士 | |
| dc.contributor.oralexamcommittee | 謝明慧,黃恆獎,陳厚銘,周建亨 | |
| dc.subject.keyword | 商家群聚,群聚質量,群聚效應,重力模型,區位選擇模型,認知距離, | zh_TW |
| dc.subject.keyword | store cluster,agglomeration effects,gravity model,location choice model,cognitive distance, | en |
| dc.relation.page | 88 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2012-07-24 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 國際企業學研究所 | zh_TW |
| 顯示於系所單位： | 國際企業學系 | |
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