請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/16019完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 謝明慧(Ming-Huei Hsieh) | |
| dc.contributor.author | Ya-Lan Chuang | en |
| dc.contributor.author | 莊雅蘭 | zh_TW |
| dc.date.accessioned | 2021-06-07T17:58:16Z | - |
| dc.date.copyright | 2012-08-19 | |
| dc.date.issued | 2012 | |
| dc.date.submitted | 2012-08-13 | |
| dc.identifier.citation | 中文部分：
1.方文昌＆ 汪志堅（2010）電子商務，台北市：智勝文化 2.呂玉娟（2005）阿瘦皮鞋，594期，能力雜誌 3.吳秋鶯（2005）中小企業導入電子商務關鍵成功因素之研究，銘傳大學資訊管理學系碩士在職專班碩士論文 4.李永年、李瓊芬（2000）B2B電子商務的科技發展與安全管理，電子化企業經理人報告，第八期，29-38 5.胡幼慧（1989）質性研究：理論、方法及本土女性研究實例，巨流圖書公司 6.郭倍慈 （2009） 筆記型電腦品牌商佈建網路通路與實體通路對應關係之研究，國立台灣大學管理學院台大國企系碩士論文 7.耿慶瑞＆江啟先（2008）雄獅旅行社-協同運籌平台發展與通路衝突，光華管理個案收錄庫 8.連佳盈（2011）廣告代言人對品牌形象活化之研究-以阿瘦皮鞋為例，淡江大學商學院國際商學碩士專班碩士論文 9.經濟部（2010）中華民國電子商務年鑑，經濟部商業司 10.經濟部（2011）中華民國電子商務年鑑，經濟部商業司 11.許瑞宋譯（2011）零售的問題在商店，台北，哈佛商業評論出版，64期12號，譯自Johnson, R.(2011），哈佛專業評論。 12.許瑞宋譯（2011）購物的未來進行式，台北，哈佛商業評論出版，譯自Rigby, D.（1996），哈佛專業評論。 13.陳靚（2011）集團企業多品牌策略研究-以第二代家族企業為例，臺灣大學管理學院在職碩士專班國際企業管理碩士論文 14.葉桂珍、王健全、黃吉村，2002，台灣廠商導入電子商務之影響因素及導入後績效變化初探，台灣管理學刊，第1卷，第2期，頁357-380 15.鄭明松、陳信益、林佳慧（2004）影響企業導入電子商務績效之企業內部因素之探討，中華管理學報，第五卷第一期，1-22 16.潘淑滿（2003）質性研究：理論與應用，心理出版社 17.劉家瑜（2009）實體外銷與網路外銷大不同，掌握電子商務的力量 小企業征服大世界，18-25，經濟部中小企業處 18.劉楚慧（2010）台灣電子商務發展現況與趨勢，財團法人資訊工業策進會 19.蕭瑞麟（2006）不用數字的研究，培生出版社 20.溫玲玉＆孟筱倩（2009）金融海嘯衝擊對消費者行為之影響-”宅經濟”熱潮，海峽兩岸創新與永續經營學術研討會暨管理創新與科技整合學術研討會 英文部分： 1.Abell, W., & Lim, L. (1996). Business use of the Internet in New Zealand. Retrieved August 2004, from http://ausweb.scu.edu.au/aw96/business/abell/index.htm 2.Alba et al. (1997). Interactive home shopping: consumer, retailer, and manufacturer incentives to participate in electronic marketplaces, Journal of Marketing, 61, 38-53 3.Arshad, D. & Hughes, P. (2009). Examining organizational improvisation: the role of strategic reasoning and managerial factors, International Journal of Social and Human Sciences, 3, 568-574 4.Baker, T., Miner, A.S. & Eesley, D.T. (2003). Improvising firms: bricolage, account giving and improvisational competencies in the founding process, Research Policy, 32, 255-276. 5.Baker, T., & Nelson, R.E. (2005). Creating something from nothing: Resource construction through entrepreneurial bricolage, Administrative Science Quarterly, 50(3), 329-366. 6.Barnes, D., Hinton, M. & Mieczkowska, S. (2004). Managing the transition from bricks-and-mortar to clicks-and-mortar: a business process perspective, Knowledge and Process Management, 11(3), 199-209 7.Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120 8.Barrett, F. (1998). Creativity and improvisation in jazz and organizations: Implications for organizational learning, Organization Science, 9 (5), 543–555. 9.Bastien, D. T. & Hostager, T. J. (1992). Cooperation as communicative accomplishment: A symbolic interaction analysis of an improvised jazz concert, Communication studies, 43, 92-104. 10.Berliner, P. F. (1994). Thinking in Jazz: The infinite art of improvisation. Chicago: University of Chicago Press. 11.Berger, P. D. & Weinberg B. D. (2006). Optimal cooperative advertising integration strategy for organizations adding a direct online channel, Journal of Operational Research Society, 57, 920-927. 12.Bergh, D.D. & Lim, E.N. (2008). Learning how to restructure: absorptive capacity and improvisational views of restructuring actions and performance, Strategic Management Journal, 29, 593–616. 13.Bjurwill, C. (1993). Read and react: the football formula. Perceptual and Motor Skills, 76, 1383-1386. 14.Bogdan, R. C., & Biklen, S.K. (1982). Qualitative Research for Education: An Introduction to Theory and Methods. Boston: Allyn and Bacon. 15.Bonabeau, E., Bodick, N. & Armstrong, R. W. (2008). A more rational approach to new-product development, Harvard Business Review, March, 96-102 16.Boschma, R. A. & Weltevreden, J. (2008). An evolutionary perspective on Internet adoption by retailers in the Netherlands, Environment and Planning A, 40(9), 2222-2237 17.Brown, J.S. & Duguid, P. (1991). Organizational learning and communities-of practice: toward a unified view of working, learning and innovation. Organization Science, 2(1), 40–57. 18.Brown, S.L. & Eisenhardt, K.M. (1997). The art of continuous change: Linking complexity theory and time-paced evolution in relentlessly Shifting Organizations. Administrative Science Quarterly, 42(1), 1-34. 19.Carey, C. (2004, July). New strategies for a changing world: Multi-channel retail executive forum. DoubleClick.com. Retrieved from http://www3.doubleclick.com/market/2004/07/dc/news7.htm/c=0407_smr&id_lead=newsletter&id_source=newsletter_0407 20.Chan, C. M. L., & Pan, S. L. (2005). Intertwining offline and online channels in multi-channel public service delivery: A case study. Academy of Management Best Conference Paper, PNP, C1–C6. 21.Chang, K.C., Jackson, J. & Grover, V. (2003) E-Commerce and Corporate Strategy: An Executive Perspective, Information & Management, 40(7), 663-675. 22.Chong, S. & Pervan, G. (2001) Implementation success of internet-based electronic commerce for small- and medium-sized enterprises in Australia. e-Everything: e-Commerce, e-Government, e-Household, e-Democracy 14 th International Bled Electronic Commerce Conference 23.Ciborra, C.U. (1996). The platform organization: recombining strategies, structures and surprises, Organization Science, 7(2), 103–118. 24.Crossan, M. (1998). Improvisation in action. Organization Science, 9(5), 593-599. 25.Crossan, M., Cunha, M. P., Vera, D. & Cunha, J. (2005). Time and organizational improvisation. Academy of Management Review, 30 (1), 129–145. 26.Crossan, M. & Sorrenti, M. (1997). Making sense of improvisation. In J. Walsch & A. Huff (Eds.).Advances in strategic management, 155-180. Greenwich, CT: JAI Press. 27.Crossan, M., White, R.E., Lane, H.W. & Klus, L. (1996). The improvising organization: where planning meets opportunity, Organizational Dynamics, 24 (4), 20–35. 28.Dean, R. T. (1989). Creative improvisation: Jazz, contemporary music, and beyond : how to develop techniques of improvisation for any musical context 29.Dukart, J. R. (1999). Riding the public rails, Telephony, 235(14), 24-33 30.Eisenhardt, K. M., (1989) Building theories from case study research, Academy of Management Review, 14(4), 532-550 31.Eisenhardt, K. M. & Tabrizi, B. N. (1995). Accelerating adaptive processes: Product innovation in the global computer industry. Administrative Science Quarterly, 40 (1), 84-110. 32.Elahi, S. & Hassanzadeh, A. (2009) A framework for evaluating electronic commerce adoption in Iranian companies. International Journal of Information Management, 29, 27–36 33.Frazier, G. L. (1999). Organizing and managing channels of distribution, Journal of the Academy of Marketing Science, 27(2), 226-240. 34.Hadjimonolis, A. (1999). Barriers to innovation for SMEs in a small less developed country (Cyprus). Technovation, 19(9), 561-570. 35.Geyskens, I., Gielens, K. & Dekimpe, M. G. (2002). The Market Valuation of Internet Channel Addition, Journal of Marketing, 66, 102–119 36.Ghobakhloo, M., et al. (2011) Industrial management & data systems emerald article: adoption of e-commerce applications in SMEs. Industrial Management & Data Systems, 111(8), 1238 - 1269 37.Ghosh, S. (1998). Making business sense of internet, Harvard Business Review, 76(2), 126-135 38.Giaglis, G. M., Klein, S. & O’keefe, R.O. (2002). The role of intermediaries in electronic marketplaces: developing a contingency model, Information Systems Journal, 12, 231–246 39.Grandon, E. E. & Pearson, J. M. (2004). Electronic commerce adoption: an empirical study of small and medium US businesses, Information & Management, 42, 197–216 40.Grover, V. & Goslar, M. D. (1993). The initiation, adoption, and implementation of telecommunications technologies in U.S., Journal of Management Information System, 10(1), 141-163. 41.Gulati, B. & Garino, J. (2000). Getting the right mix of bricks and clicks. Harvard Business Review, 78(3), May-June, 107-114 42.Hatch, M. J. (1999). Exploring the empty spaces of organizing: how improvisational jazz helps redescribe organizational structure. Organization Studies, 20 (1), 75-100. 43.Johnson-Laird, P. N. (1991). Jazz improvisation: a theory at the computational level. Representing Musical Structure, Academic Press. 44.Kamoche, K., Cunha, M.P., and Cunha, J.V. (2005). Towards a theory of organizational improvisation: Looking beyond the jazz metaphor, Journal of Management Studies, 40(8), 2023-2051 45.Kartiwi, M. & MacGregor, R. C. (2007). Electronic commerce adoption barriers in small to medium-sized Enterprises (SMEs) in developed and developing countries: A cross-country comparison, Journal of Electronic Commerce in Organizations, 5(3) 46.Knapp, B. (1989). Machine, metaphor and the writer, University Park: PA, Pennsylvania State University Press. 47.Kurnia, S., et al. (2009). Adoption of electronic commerce technologies by SMEs in Malaysia. Proceedings of the 42nd Hawaii International Conference on System Sciences. 48.Iacovou C. L., Benbasat, I. & Dexter., A. S. (1995). Electronic Data Interchange and Small Organizations: adoption and impact of technology, MIS Quarterly, 19(4), 465-85. 49.Laudon, K. C. & Traver, C. G. (2002). E-commerce: business , technology, society. Boston: Addison Wesley 50.Lawrence, K. L. (1997). Factors inhibiting the utilisation of electronic commerce facilities in Tasmanian small-to-medium sized enterprises. In Proceedings of 8th Australasian Conference on Information Systems, 587-597 51.Leaptrott, J. (2006). The Dual process model of reasoning and entrepreneurial decision making: A field study of new childcare ventures, The Journal of Applied Management and Entrepreneurship, 11(2), 17-31. 52.Lee, C.S. (2001) An Integrative Model of the Adoption and Extent of E-commerce in firms, 11(4), 349-359 53.Lee, H. H. & Kim, J. (2010) Investigating dimensionality of multichannel retailer's cross-channel integration practices and effectiveness: shopping orientation and loyalty intention, Journal of Marketing Channels, 17, 281–312 54.Leone, L. (2010) A critical review of improvisation in organizations：open issues and future research directions, Summer Conference: Opening Up Innovation: Strategy, Organization and Technology, Imperial College London Business School 55.Leybourne, S. & Sadler-Smith, E. (2006). The role of intuition and improvisation in project management, International Journal of Project Management, 24, 483–492. 56.Levi-Strauss, C. (1967). The Savage Mind. Chicago: University of Chicago Press. 57.Mcgowan, M. K. & Madey, G. R. (1998). The influence of organization structure and organization factors on the extent of EDI implementation in U.S. firms. Information Resources Management Journal, 11(3), 116–140 58.Mangham, I. L. & Pye, A. (1991), The doing managing, Cambridge, MA: Basil Blackwell. 59.Maryeni, Y. Y., et al. (2012) Organizational factors influencing the e-commerce adoption by Indonesian SMEs. 3rd International conference on business and economic research, Bandung, Indonesia 60.Mendonca, D. J. & Wallace, W. A. (2007). A cognitive model of improvisation in emergency management, Transactions on Systems, Man, and Cybernetics—Part A: Systems and Humans, 37(4), 547-561 61.Min, S. & Wolfinbarger, M. (2005). Market share, profit margin, and marketing efficiency of early movers, bricks and clicks, and specialists in e-commerce. Journal of Business Research, 58(8), 1030–1039. 62.Molla, A. and Licker, P.S. (2005) E-commerce adoption in developing countries: a model and instrument. Information and Management, 42, 877-899. 63.Moorman, C. & Miner, A. S. (1995). Walking the Tightrope: Improvisation and information in new product development. Report No. 95–101. Cambridge, MA: Marketing Science Institute. 64.Moorman, C. & Miner, A.S. (1997). The impact of organizational memory on new product performance and creativity. Journal of Marketing Research, 34, 91–106. 65.Moorman, C. & Miner, A.S. (1998a). Organizational improvisation and organizational memory. Academy of Management Review, 23 (4), 698–724. 66.Moorman, C. & Miner, A.S. (1998b). The convergence of planning and execution: improvisation in new product development, Journal of Marketing, 62(3), 1-20. 67.Piccoli, et al. (2003). Customer relationship management—A driver for change in the structure of the U.S. lodging industry, Cornell Hospitality Quarterly, 44(4), 61-73 68.Orlikowski, W.J. & Hoffman, J.D. (1997). An improvisational model for change management: the case of groupware technologies, Sloan Management Review, 38(2), 11–21. 69.Pan, S. L. & Tan, B. (2011). Demystifying case research: A structured–pragmatic–situational (SPS) approach to conducting case studies, Information and Organization, 21, 161–176 70.Pavlou, P. A. & Sawy, O. A. (2010). The “third hand”: IT-enabled competitive advantage in turbulence through improvisational capabilities, Information Systems Research, 21(3), 443–471 71.Perry, L.T. (1991). Strategic improvising: how to formulate and implement competitive strategies in concert. Organizational Dynamics, 19(4), 51–64. 72.Piris, L., Fitzgerald, G., & Serrano, A. (2004). Strategic motivators and expected benefits from e-commerce in traditional organizations. International Journal of Information Management, 24(6), 489-506. 73.Poon, S., & Swatman, P. M. C. (1998, June 8-10). Small business Internet commerce experiences: A longitudinal study. In Proceedings of Proceed-ings of the 11th International Bled Electronic Commerce Conference. Bled, Slovenia. 74.Porter, M. E. (2001).Strategy and the internet, Harvard Business Review, 79(3), 62-78 75.Powers, C. (1981). Role-imposition or role-improvisation: some theoretical principles. The Economic and Social Review, 12(4), 287–299. 76.Prasarnphanich, P. & Gillenson, M. L. (2003). The hybrid clicks and bricks business model, Communication of the ACM, 46(12), 178-185 77.Rao, S. S. et al. (2003), Electronic commerce development in small and medium sized enterprises: A stage model and its implications, Business Process Management Journal, 9(1), 11 - 32 78.Ranganthan, C., Goode, V. & Ramaprasad, A. (2003). Managing the transition to bricks and clicks, Communication of the ACM, 46(12), 308-316 79.Rao, S. S., Metts, G. & Monge, C. A. (2003). Electronic commerce development in small and medium sized enterprises: A stage model and its implications, Business Process Management Journal, 9(1), 11-32 80.Reinholdsson, Peter. (1998). Making Music Together: An interactionist perspective on small group performance in Jazz. Stockholm: Uppsala University Library 81.Riquelme, H. (2002). Commercial Internet adoption in China: Comparing the experiences of small, medium and large businesses, Internet Research: Electronic Networking Applications and Policy, 12(3), 276-286. 82.Robertson, T. S. & Gatignon, H. (1986). Competitive Effects on Technology Diffusion. Journal of Marketing, 50(3), 1-12 83.Robey, D., Schwaig, K. S. & Jin, L. (2003). Intertwining material and virtual work, Information and Organization, 13, 111-129 84.Ron A Boschma & Jesse W J Weltevreden, （2008）. 'An evolutionary perspective on Internet adoption by retailers in the Netherlands,' Environment and Planning A, Pion Ltd, London, vol. 40(9), 2222-2237 85.Saeed, K. A., Grover, V. & Hwang, Y. (2003). Creating synergy with a clicks and mortar approach, Communication of the ACM, 46(12), 206-212 86.Sambamurthy, V., Bharadwaj, A., and Grover, V. (2003). Shaping agility through digital options: Reconceptualizing the role of information technology in contemporary firms, MIS Quarterly, 27(2), 237-263. 87.Scupola, A. (2009) SMEs' e-commerce adoption: perspectives from Denmark and Australia', Journal of Enterprise Information Management, 22 (1), 152–166 88.Schon, D. (1983). The reflective practitioner: how professionals think in action. New York, Basic Books. 89.Seybold, P. B. & Marshak, R. T. (1998). Customers.com: how to create a profitable business strategy for the Internet and beyond, Random House, New York, 1998. 90.Sebora, T. C., et al. (2009). Critical success factors for e-commerce entrepreneurship: an empirical study of Thailand. Small Bus Econ, 32, 303–316 91.Steinfield, C., Bouwman, H. & Adelaar, T. (2001). Combining physical and virtual channels: opportunities, imperatives and challenges, 14th Bled Electronic Commerce Conference, 783-796 92.Sylvie F., Judith J.＆ Caroline C., （2002）Identify success factors for rapid growth in SME e-commerce, Small Business Economics, 19(1), 51 93.Tan, B. et al. (2010) Enabling Agility through Routinized Improvisation in IT Deployment: The Case of Chang Chun Petrochemicals, Thirty First International Conference on Information Systems, St. Louis 2010 94.Teo, T.L. Chan, C. and C. Parker (2004). Factors affecting e-commerce adoption by SMEs: A meta-analysis, Proceedings of the 2004 Australasian Conference on Information Systems. 95.Turban, E. & King, D. (2011). Electronic Commerce 2012 Global Edition (7/E), Pearson 96.Tuunainen, V. K. (1998). Opportunities of effective integration of EDI for small businesses in the automotive industry. Information & Management,34(6),361-375 97.Quayle, M. (2002). E-commerce: The challenge for UK SMEs in the twenty-first century. International Journal of Operations & Production Management, 22(9/10), 1148. 98.Van Akkeren, J., & Cavaye, A. L. M. (1999, December 1-3). Factors affecting entry-level Internet technology adoption by small business in Australia: An empirical study. In Proceedings of Proceedings of the 10th Australasian Conference on Information Systems. Wellington, New Zealand. 99.Vera, D. & Crossan, M. (2004). Theatrical improvisation, lessons for organizations. Organization Studies, 25, 727-749. 100.Venkatesan, V. S. & Fink, D. (2002). Adoption of Internet technologies and E-commerce by small and medium enterprises (SMEs) in western Australia. Proceedings of the Information Resource Management Association 1nternatinal Conference, Seattle, Washington 2002, 1136-1137 101.Volkman, T. A. (1984). Our Garden in the Sea: Contingency and Improvisation in Mandar women’s work. American Ethnologist, 21, 564-585. 102.Vilaseca-Requena, J., Torrent-Sellens, J., Messeguer-Artola, A. & Rodriguez-Ardura, I. (2007). An integrated model of the adoption and extent of e-commerce in firms. International Advances in Economic Research, 13, 222-241. 103.Walczuch, R., Van Braven, G., & Lundgren, H. (2000).Internet adoption barriers for small firms in The Netherlands. European Management Journal, 18(5), 561-572. 104.Webb, K.L. & Hogan, J.E. (2002), ‘Hybrid channel conflict: causes and effect on channel performance, Journal of Business & Industrial Marketing, 17(5), 338-356 105.Weick, K. E. (1987). Substitutes for strategy. In D.J. Teece (Ed.) The competitive challenge: strategies for industrial innovation and renewal, 221-233, New York, Harper & Row. 106.Weick, K.E. (1993a). Organizational redesign as improvisation. In Huber, G.P. & Glick, W.H. (Eds.), Organizational Change and Redesign. New York: Oxford University Press, 346–379. 107.Weick, K.E. (1993b). The collapse of sensemaking in organizations: The Mann Gulch disaster. Administrative Science Quarterly. 38 (4): 628–652. 108.Weick, K.E. (1996). Drop your tools: an allegory for organizational studies, Administrative Science Quarterly, 41, 301-313. 109.Weick, K. E. (1998). Improvisation as a mindset for organizational analysis. Organization Science. 9(5), 543–555. 110.Weick, K.E. (1999). The aesthetic of imperfection in orchestras and organizations. In M.P. Cunha, and C.A. Marques, (Eds.), Readings in Organization Science. Lisbon: ISPA. 111.Willcocks L & Plant R. (2001). Pathways to E-business leadership: Getting from bricks to clicks, Sloan Management Review, 42(3), 50–59 112.Yin, R. K., (1994) Case study research: design and methods, Sage, 2nd Edition. 網站部分： 1.Hotel Quote官方網站 http://www.hotel-quote.com/ 2.iThome線上新聞（資策會：2011年臺灣B2B商務市場將首度突破10兆元） http://www.ithome.com.tw/itadm/article.php?c=59090 3.MBA智庫百科 http://wiki.mbalib.com/zh-tw/ 4.The C2B Resolution http://c2b.typepad.com/c2b/c2b_business_model/ 5.王家英（2007）阿瘦」11位店長當家 年賺百萬不是夢,節錄自新浪網 http://blog.sina.com.tw/enews_online/article.php?pbgid=37290&entryid=412059&comopen=1 6.交通部觀光局 http://admin.taiwan.net.tw/public/public.aspx?no=83 7.艾瑞網（iResearch） http://ec.iresearch.cn/57/20120406/168714.shtml 8.吳正弘（2012） 華泰王子飯店 去年業績亮麗,節錄自雅虎購物中心 http://tw.news.yahoo.com/%E8%8F%AF%E6%B3%B0%E7%8E%8B%E5%AD%90%E9%A3%AF%E5%BA%97-%E5%8E%BB%E5%B9%B4%E6%A5%AD%E7%B8%BE%E4%BA%AE%E9%BA%97-213000242.html | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/16019 | - |
| dc.description.abstract | 虛擬通路近幾年蓬勃發展，虛實整合更被視為是未來的發展趨勢，但對中小企業而言，許多內外在限制與障礙的存在使其難以一步到位，由實體發展至虛擬的過程是漸進式的邊做邊學，符合即興創作那種在即時的情境下將手邊現有資源重新組合出新的表演型態的精神，因此本研究主要以即創的觀點來探討中小企業由實體跨入虛擬通路的歷程。
在即創的分類上，依據時間壓力大小與不確定性高低區分出四大類別，分別為火力全開型、附加型、探索型即創以及計畫型，而研究者亦各別選取了四個台灣典型中小企業的案例-阿瘦皮鞋、Hotel Quote、喬山健康科技、雄獅旅遊並採以多重個案研究法深入分析其即創歷程，即創的結果則聚焦於企業對於虛實通路的管理及其達成的綜效。 研究結果發現運用即創能夠降低虛擬通路相關限制與障礙對中小企業帶來的威脅性，而四種類別的中小企業在由實體跨入虛擬通路的歷程也確實有所差異；此外，中小企業在虛實關係的管理上也會依據當時的情境脈絡而做出不同的抉擇，不過大體而言企業最終會導向虛實整合的結果以達成虛實通路的最大綜效。 | zh_TW |
| dc.description.abstract | Recently the integration of physical and virtual channels has been regarded as a future trend. For small and medium-sized enterprises (SMEs), there exist too many limitations and barriers so that they need to learn by doing to go from brick-and- mortar to brick-and-click gradually. It fits the spirit of improvisation, which under current conditions people recombine existing resources to create a new performance. Therefore, this study is to explore how SMEs go from physical to virtual channels from the perspective of improvisation.
There are fours types of improvisation based on time pressure and uncertainty: full-scale, ornamented, discovery improvisation and planning. The researcher chooses four typical Taiwan SMEs- Aso, Hotel Quote, Johnson and Lion Travel on the basis of four scenarios and uses multiple case study to analyze their improvisation processes. The results of improvisation focus on the firms’ management and synergies they achieve as brick-and-click companies. The results show that applying improvisation reduces the threats from external and internal barriers for SMEs, and four improvisation scenarios lead SMEs to different processes. Futhermore, SMEs make different choices regarding the management of physical and virtual channels due to different contexts, but in the end they would try to integrate both channels to acheieve maximum synergies. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-07T17:58:16Z (GMT). No. of bitstreams: 1 ntu-101-R99724013-1.pdf: 3285408 bytes, checksum: 9e7600afb69642451682f7dbe463c587 (MD5) Previous issue date: 2012 | en |
| dc.description.tableofcontents | 致謝............................i
中文摘要........................ii 英文摘要.......................iii 目錄...........................iv 表目錄.........................vi 圖目錄........................vii 第一章 緒論..................1 第一節 研究背景與動機............1 第二節 研究目的與主題............4 第三節 研究流程.................5 第二章 文獻回顧...............6 第一節 虛擬通路.................6 第二節 即興創作................31 第三章 研究方法..............40 第一節 質性研究................40 第二節 資料蒐集................44 第四章 個案簡介..............51 第一節 阿瘦皮鞋................51 第二節 Hotel Quote ...........60 第三節 雄獅旅遊................67 第四節 喬山健康科技.............74 第五章 個案分析..............80 第一節 火力全開型即創：阿瘦皮鞋...80 第二節 附加型即創：Hotel Quote .89 第三節 計畫型即創：雄獅旅遊......96 第四節 探索型即創：喬山健康科技...102 第六章 結論.................109 第一節 研究發現................109 第二節 討論...................112 第三節 研究限制................113 第四節 未來研究方向............ 115 參考文獻........................116 附錄 附錄一 阿瘦皮鞋旗下品牌整理.........128 附錄二 華泰王子大飯店集團旗下事業體...129 附錄三 喬山健康科技子公司全球分布....130 | |
| dc.language.iso | zh-TW | |
| dc.subject | 中小企業 | zh_TW |
| dc.subject | 虛實通路關係 | zh_TW |
| dc.subject | 綜效 | zh_TW |
| dc.subject | 即創 | zh_TW |
| dc.subject | bricks and clicks | en |
| dc.subject | SMEs | en |
| dc.subject | improvisation | en |
| dc.subject | synergy | en |
| dc.title | 探討企業由實體走向虛擬之即創歷程-以台灣中小企業為例 | zh_TW |
| dc.title | Exploring a Firm’s Improvisation Process from Brick-and-Mortar to Brick-and-Click - Cases of Taiwan SMEs | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 100-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳俊忠,周子銓 | |
| dc.subject.keyword | 虛實通路關係,綜效,即創,中小企業, | zh_TW |
| dc.subject.keyword | bricks and clicks,synergy,improvisation,SMEs, | en |
| dc.relation.page | 126 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2012-08-13 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 國際企業學研究所 | zh_TW |
| 顯示於系所單位： | 國際企業學系 | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-101-1.pdf 未授權公開取用 | 3.21 MB | Adobe PDF |
系統中的文件，除了特別指名其著作權條款之外，均受到著作權保護，並且保留所有的權利。