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| Publication Year | Title | Author(s) | Department |
|---|---|---|---|
| 2025 | 個性特質與社群媒體： 內向與外向性格對朋友推薦內容反應的研究 Personality Traits and Social Media: A Study of Introverted and Extroverted Responses to Friend-Endorsed Content | 沈嘉友; Bradley Samuel Orr | 國際企業學系 |
| 2024 | 當圖像分散注意力時：透過研究屬性類型、代言人存在和廣告格式對感知可信度與消費者行為的影響，優化金融服務廣告效果 When Images Distract: Optimizing Advertising Effectiveness in Financial Services by Investigating the Impact of Attribute Type, Spokesperson Presence, and Advertisement Format on Perceived Credibility | 吳柏遠; Pai-Yuan Wu | 國際企業學系 |
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