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  1. NTU Theses and Dissertations Repository
  2. 管理學院
  3. 國際企業學系
請用此 Handle URI 來引用此文件: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/10088
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dc.contributor.advisor盧信銘,陳建錦,陳宏鎮
dc.contributor.authorBoaz Danielen
dc.contributor.author戴柏毅zh_TW
dc.date.accessioned2021-05-20T21:01:03Z-
dc.date.available2011-07-26
dc.date.available2021-05-20T21:01:03Z-
dc.date.copyright2011-07-26
dc.date.issued2011
dc.date.submitted2011-07-20
dc.identifier.citationAkshay Java, T. F. (2007). Why We Twitter: Understanding Microblogging Usage and Communities. 9th WebKDD and 1st SNA-KDD 2007 workshop on Web mining and social network analysis. San Jose, CA, USA: ACM.
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Beamish, A. G. (2003). Anthony Goerzen and Paul W. Beamish. Strategic Management Journal, pp. 1289-1306.
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Carpenter, H. (2009, March 13). Microblogging Will Marginalize Corporate Email. Retrieved from I'm Not Actually a Geek: http://bhc3.wordpress.com/2009/03/13/microblogging-will-marginalize-corporate-email/
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Forcey, M. (2010, December 28). Arts and Letters. Retrieved from R.I.P. E-Mail, 1961-2010: http://www.contentmanagement.typepad.com/
Forcey, M. (2011, June 03). Email Usage Drops 28% in Past 12 Months! Retrieved from rightpoint: http://www.rightpoint.com/community/blogs/viewpoint/archive/2011/06/03/email-usage-drops-28-in-past-12-months.aspx
Gartner. (2010, February 2). Gartner Reveals Five Social Software Predictions for 2010 and Beyond. Retrieved from Gartner: http://www.gartner.com/it/section.jsp?type=press_releases&format=xhtml&year=2010&show_archived=true
Gode, Y. (2010, 01 16). History of Email. Retrieved from Buzzle.com: http://www.buzzle.com/articles/history-of-email.html
Hashai, N. A. (2007). Knowledge Flows and the Modelling of the Multinational Enterprise. Journal of International Business Studies, pp. 639-657.
Henri pirkkalainen, A. M. (2009). An evaluation framework for social software supporting global work process. Jyväskylä: University of Jyväskylä.
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Joan DiMicco, D. R. (2008). Motivations for Social Networking at Work. ACM conference on Computer supported cooperative work. New York: ACM.
Jun Zhang, Y. Q. (2010). A case study of micro-blogging in the enterprise: use, value, and related issues. the 28th international conference on Human factors in computing systems. New York: Association for Computing Machinery.
Jun Zhang, Y. Q. (2010). A case study of micro-blogging in the enterprise: use, value, and related issues. the 28th international conference on Human factors in computing systems. New York: Association for Computing Machinery.
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Leidner, U. S. (2003). Studying Knowledge Management in Information Systems Research: Discourses and Theoretical Assumptions. MIS Quarterly, pp. 213-242.
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Yarbrough, E. (2010, August 23). Email's Role in an Enterprise 2.0 Enviornment: Signal Not Source. Retrieved from aiim: http://www.aiim.org/community/blogs/expert/Emails-Role-in-an-Enterprise-20-Environment-Signal-Not-Source
dc.identifier.urihttp://tdr.lib.ntu.edu.tw/jspui/handle/123456789/10088-
dc.description.abstractOver the past few years, microblogging has become an integral part of business communication, following the increased popularity and reliance on social networks in daily life. Previous research on microblogging platforms has mainly focused on the blog itself or bloggers, but there is little research on the role of microblogging in streamlining business processes and improving productivity. The objective of this research is to attain a more thorough understanding of the benefits of intra-office microblogging as compared to other modern methods of communication, especially email, by analyzing the differences in user interface, knowledge and task management, and facilitating dialogue.
This paper presents the findings of a qualitative study between microblogging and email, paying close attention the behaviors and needs of platform users. The author intends to demonstrate the ways in which microblogging is superior to email in terms of productivity, and can even improve upon intra-office communication. The theoretical framework will be based on the concept of Enterprise 2.0, or the use of emergent social software platforms within companies. This paper will compare microblogging and email as intra-office communication with the three principles of Web 2.0 technology in Enterprise 2.0: simple and flexible platforms of self-expression, customizable platform structure, and easy message management. The findings will assist executives, managers and employees understand how workers are likely to use microblogging in an enterprise.
en
dc.description.provenanceMade available in DSpace on 2021-05-20T21:01:03Z (GMT). No. of bitstreams: 1
ntu-100-R98749060-1.pdf: 6726596 bytes, checksum: 3d00671e9b1518db6a5b35d53171cf13 (MD5)
Previous issue date: 2011
en
dc.description.tableofcontentsII. Table of Contents
I. Abstract iii
II. Table of Contents iv
III. Table Of Figures vi
Chapter 1 Introduction 7
1.1 Background 7
1.2 Research Question 9
1.3 Research Motivation 10
1.4 Literature Review 11
1.5 Methodology and Organization 14
Chapter 2 Theory and Framework 15
2.1 Enterprise 2.0 15
2.2 Web 2.0 Technology 16
2.3 Enterprise 2.0 Technology Principles 17
2.4 Framework Structure 18
Chapter 3 Overview of Microblogging and Email 21
3.1 Microblogging Background 21
3.1.1 Blogging 21
3.1.2 Microblogging 23
3.1.3 Microblogging In Business Communication 28
3.2 Email Overview 31
3.2.1 Email Overload 31
3.2.2 Email Management 34
3.3 Conclusions 39
Chapter 4 Supplementing Email with Microblogging as Primary Intra-Office Communication 41
4.1 Simple and Free Platforms of Self-expression 42
4.1.1 Self-expression and Influence Inside the Company 42
4.1.2 Informal and Easier Method of Communication 42
4.1.3 “One-to-Many” and “Many-to-Many” Communication 44
4.1.4 Collaboration over Distance and Increased Task Awareness 45
4.2 Customizable Platforms Structure Rather Than Imposed 45
4.2.1 Customizable Features 46
4.2.2 Creating Tools to Monitor and Control 47
4.3 Ability to Quickly Sort and Prioritize Information 47
4.3.1 Using Microblogging Platforms to Control Information Flow 48
4.3.2 Keeping Threads in Context 48
4.3.3 Concise Messages 50
4.4 Conclusions 51
Chapter 5 Conclusion and Discussion 53
5.1 Discussion 53
5.2 Managerial Implications 55
5.3 Limitations and Suggestions for Future Research 55
5.3.1 The Business Model of Microblogging Service Providers 56
5.3.2 Implementation of the Microblogging Platform in the Office 57
5.3.3 Microblogging Platforms for External Business Use 57
Bibliography 57
Appendix I List of Microblogging Platforms Service Providers 61
dc.language.isoen
dc.title國立臺灣大學企業管理碩士專班
碩士論文
zh_TW
dc.titleCan Enterprise Microblogging Replace Email?en
dc.typeThesis
dc.date.schoolyear99-2
dc.description.degree碩士
dc.contributor.oralexamcommittee#VALUE!
dc.subject.keyword企業,微博,電子郵件,zh_TW
dc.subject.keywordweb 2.0,enterprise 2.0,email,microblogging,en
dc.relation.page63
dc.rights.note同意授權(全球公開)
dc.date.accepted2011-07-20
dc.contributor.author-college管理學院zh_TW
dc.contributor.author-dept國際企業學研究所zh_TW
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