http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/202 2026-04-13T15:20:51Z http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/66739 標題: 高階經理人對葡萄酒認知、偏好與消費行為研究; The Study of Sr. Management’s personal perception, preference & consumer behavior with wine 作者: Chi-Chieh Chien; 簡吉傑 摘要: 由於台灣是一個島國，所有主要的經濟活動，幾乎都是以貿易型態為主。雖然在這些外貿活動中，接觸的是不同國家、不同國籍的人，但是在這些國際性的商業場合中，不論是一般的應酬，餐前的happy hour，還是正式的餐會上，葡萄酒幾乎都是這些餐飲場合中的主角之一。此外，台灣在1979年開放國人出國觀光，1987年，開放葡萄酒進口，加上台灣過去四、五十年來，整體經濟環境的改變，國民所得的提高，這些林林種種的因素，直接與間接的提昇了國人的消費能力與觀念，也改變了部分的生活型態。 然而當葡萄酒已經進入了我們的生活時，對經理人或專業人士來說，當他進入了一個提供葡萄酒當佐餐酒的餐廳時，如何選出一支適當的葡萄酒，仍是一個困難的任務。而主要的原因在於葡萄酒是全球性的低酒精飲料，因此從傳統的歐陸國家到新世界的移民，同時間都釀製了大量的葡萄酒。加上全球有超過30個主要的葡萄品種，而葡萄酒又分為紅酒、白酒、香檳等，形成每個消費者都有著無數的選擇。 回頭看台灣的葡萄酒市場，以去年為例，光是葡萄酒的進口國就31個，若再加上台灣本土生產，共有32個國家。如果在選擇葡萄酒時，我們把不同的品種，不同的釀製方式，不同的生產國、不同的生產區，再加上不同的製造商等，所有的因素通通考量進來，葡萄酒可以產生的加乘選項是複雜且驚人的。而當經理人進入餐廳之後，在選用搭配用餐的葡萄酒時，還必須考慮當天的餐點，客人的喜好，預算的考量。但是當他開始看餐廳所提供的酒單時，他將面對的是不同的葡萄品種、不同的產區、國別、不同釀製商所產生的碩大且驚人的組合，而這時，該如何挑出一支適合當晚情境的葡萄酒時，對一般的經理人將是一大挑戰。 而本研究希望透過問卷的方式，從經理人的生活背景，以及對葡萄酒的認知與偏好，找出一套適合經理人的選酒模式，進而協助經理人達成選酒的任務。; Since the major business of Taiwan is international trading, the business men would have a lot of chances to visit other countries, like Europe, US,… etc. In such environment, they can easily find the wine is the most important social drink whatever at lunch, dinner, or happy hour. From the others side, the Taiwan People started oversea tour since 1979, the wine were free imported to Taiwan from 1987, plus the GDP significant growth in past 40-50 years, all these has direct or indirect influenced the consumers behavior and change their living style in Taiwan. Although all of these have already changed the living style here, but 'how to order a wine in a restaurant?” is still a difficult job to most of business men. The major reason is just because there are too many countries produce wines, whatever the old world or new world. And there are over 30 grapes for red wines, white wines, or sparkling. Just look at the market in Taiwan last year, the wine were imported from 32 countries, if plus the local maker, there would be 33 countries. If we put grapes, the producers, countries, and areas in consideration, the wine selection will be very complicated. If a man walked in the restaurant, besides the above, he also needs to consider the meals, customer’s preference, budget, & etc. The wine selection would be a challenge job for him to pick up a right wine. For this study, we just would like use the questionnaire analysis to identify the Sr. Management’s personal perception, preference, & consumer behavior with wine. And follow the result to develop the wine selection guidance for these managements to help them find the right wine. 2011-01-01T00:00:00Z http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/90566 標題: 高階經理人之投資者特質、性格、行為、方法與投資績效關聯度分析：以臺大EMBA為例; Analysis of the Relationship between Investor Characteristics, Personality, Behavior, Methods, and Investment Performance among Senior Executives: A Case Study of National Taiwan University EMBA 作者: 高天慶; Tien-Ching Kao 摘要: 本研究針對處在全球政經局勢劇變及產業型態快速更迭轉變下的投資環境，探討臺大EMBA這個特殊的投資者群體之與投資有關的各種特質與行為如何反映在其投資績效上，期望能窺探高階經理人這個族群從事個人的股票投資操作的行為與績效關係。研究對象主要為臺大EMBA的校友，其涵蓋自98級至112級的在校生與畢業生。本研究旨在探討投資者的特質、性格、投資行為以及投資分析方法與其投資績效之間的關係。 研究結果顯示，性別、最高學歷、最高職稱和年收入對臺大EMBA投資者的投資報酬率有顯著影響。情緒和自信對投資報酬率也有影響，情緒影響較低且自信度較高的投資者，其投資報酬率傾向提升。另外，一年內買賣股票的交易金額、投資組合與自身行業的相關程度、投資集中化程度以及是否嚴格執行停損，也對投資報酬率具有顯著影響。 此外，本研究也發現，基本面分析和籌碼面分析能提高投資報酬率，而與技術面分析、心理面分析和直接詢問專家的關聯性不明顯。頻繁詢問接近專業投資專家的EMBA學長姊或向他們更頻繁地請教，則可以提高投資報酬率。 本研究的結果為瞭解臺大EMBA校友投資者群體的投資行為及其影響投資績效的因素提供了重要見解，並期望能對這一特定的投資者群體提供實用的參考資訊，以及對投資行為研究領域增添新的視角和見解。; This study focuses on the investment environment, amidst drastic changes in global political and economic situations and rapid transformations in industry patterns. It investigates how the various traits and behaviors related to investing, exhibited by the unique investor group of NTU (National Taiwan University) EMBA, are reflected in their investment performance. The aim is to gain insights into the behaviors and performance relationships of high level managers engaged in personal stock investments. The primary subjects of the research are alumni of the NTU EMBA program, encompassing students and graduates from the 98th to the 112th batches. The study aims to explore the relationships between investor characteristics, personality, investment behaviors, investment analysis methods, and their investment performance. The research results indicate that gender, education level, professional title, and annual income significantly impact the investment return rates of NTU EMBA investors. Emotion and self-confidence also affect investment returns. Investors with less emotional influence and higher self-confidence tend to have increased investment return rates. Furthermore, the amount of stock transactions within a year, the relevance of the investment portfolio to the individual's industry, the concentration of investments, and strict stop-loss enforcement significantly influence investment return rates. Moreover, this study also found that fundamental and chip analysis can improve investment return rates, while the correlation with technical analysis, psychological analysis, and direct inquiries to experts is unclear. Frequently asking for advice from NTU EMBA seniors or professionals closer to investment experts can improve investment return rates. The results of this study provide important insights into the investment behaviors of the NTU EMBA alumni investor group and the factors affecting their investment performance. It is hoped that this will offer practical reference information for this specific investor group, and contribute new perspectives and insights to the field of investment behavior research. 2023-01-01T00:00:00Z http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/76587 標題: 高階健康管理服務之市場需求及服務方式; The demand and service model of high level health management service 作者: Wen-Yuan Lin; 林文元 摘要: 醫療是維護個人健康最重要的因素之一，對於民眾而言，想要獲得身心靈健康的需求是必要的，每個人都想要健健康康，想要過好的生活品質，然而現有的醫療模式已無法滿足於高階富有人士的需求。 本文旨在調查高階經理人的醫療需求並提出相關健康管理模式供參考。根據本次高階經理人的醫療需求及滿意度調查發現，共收集150位台灣大學EMBA的畢業生或在學生，其分佈足堪為Ｍ型社會中的高端族群。 調查結果發現，對於台灣的醫療服務，有八成的高階經理人是滿意或非常滿意的，且有約三分之二的人認為台灣健保的保費是便宜或非常便宜的，然而，仍然有約一成的人對於門診、急診或是住院服務認為是不滿意或是非常不滿意，故有近九成的高階經理人願意另外付費去取得更好的健康服務。 至於高階經理人若參加醫療服務專屬會員制服務時，有91.3%希望有專屬家庭醫師提供專屬服務，顯現家庭醫師制度的重要性。另外從中部某醫療機構所推出的高階健康管理服務而言，其會員在過去十年入會的年複合成長率高達258%，後續的續約比率在近5年也高達9成多，顯見此需求是十分強勁的且有助於優良的醫療機構開創藍海市場。; Medical service is one of the most important factors for personal health. People want to live health in physical, psychological, social, and spiritual aspects. Healthy life and pursue high quality of life are the goal for everyone. However, current medical service in Taiwan is difficult to satisfy to high-level rich people. We aimed to assess the medical demand for high-level managers and provide the solution for high-level health management service. Medical service demand and satisfaction questionnaire were collected from high-level managers graduate or current students from National Taiwan University executive MBA (EMBA) program from January 2017 to February 2017. Finally, 150 high-level managers agreed and completed the questionnaire. The distribution of these managers is comparable with the high-end in M model society. The results showed that 80 % high-level managers is satisfied or very satisfied with Taiwan’s medical service. Two-third of them felt that the health insurance fee is cheap or very cheap. Around 10 % of them felt dissatisfied or very dissatisfied for outpatient service, emergency service, and inpatient service for Taiwan’s medical service. 90 % of them agree to pay more by themselves to get high-level medical service. More than 90 % of them request family physician service if they participate in the high-level health management service which emphasize the importance of family physician. The compound annual growth rate in past 10 years for the high-level health management service provided from the medical institute in middle-Taiwan is as high as 258 %. The continue renewal rate is above 90 % in past 5 years. From these two points, the demand of high-level health management service is strong and deserve to discover. 2017-01-01T00:00:00Z http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/20208 標題: 高鐵服務滿意度分析與改進建議; Customer Satisfaction of Taiwan HSR and Suggestions for Service Improvement 作者: Eleanore New; 鈕心惟 摘要: 高鐵公司營運超過10年，在台灣交通產業扮演著不可取代的地位。然而，高鐵雖然有高比例的官股，但是仍是一個營利單位，應透過顧客滿意度的提升，進而增加公司營收。高鐵除了提供主要的交通服務之外，也陸續開始提供餐飲、接駁服務、高鐵假期、紀念品等周邊服務，期望增加公司收入。本研究將高鐵各營運構面分成10個主題，發送問卷給顧客，詢問顧客對於各個構面的滿意度。分析結果顯示自由座票價、餐飲、高鐵假期、接駁服務、紀念品為滿意度較低的項目，是高鐵應優先著手改善的項目。; Taiwan High Speed Rail (HSR) has been operating for more than 10 years, and holds an irreplaceable position in Taiwan's transportation industry. Governmental organizations own a large portion of HSR, but HSR is in itself a profit-seeking organization, and needs to enhance customer satisfaction, thus increasing overall income. Besides providing transportation services, HSR has also begun to provide alternate services such as food & drink, shuttle buses, vacation packages, and HSR merchandise, to increase overall income. This study examines customer satisfaction of HSR from 10 aspects through customer surveys. Our results showed that the price of non-reserved tickets, food & drink, vacation packages, shuttle buses, and merchandise scored the lowest in terms of customer satisfaction, and HSR should focus on these items when considering operational improvements. 2018-01-01T00:00:00Z