Browsing by Subject (corporate) brand image,zmet(zaltman metaphor elicitation technique),
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Publication Year | Title | Author(s) | Department |
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2016 | 全聯福利中心在台南新營地區品牌形象之研究-隱喻抽取技術之應用 Exploring the Brand Image of PX Mart in Tainan Sinying Area- An Application of Zaltman Metaphor Elicitation Technique | Po-Chun Chou; 周柏均 | 農業經濟學研究所 |