NTU Theses and Dissertations Repository: Browsing DSpace

Showing results 1 to 3 of 3

Publication Year	Title	Author(s)	Department
2025	印尼 Z 世代對保養品購買意圖之行為分析：以計劃行為理論為基 A Behavioral Analysis of Skincare Purchasing Intentions of Generation Z in Indonesia: An Application of the Theory of Planned Behavior	鐘愛玲; VIOLETTA	企業管理碩士專班
2026	泰國 Z 世代的職涯選擇研究：新創企業與大型企業之間的偏好分析 Understanding Gen Z’s Career Choices in Thailand: A Study of Preferences Between Startups and Corporate Organizations	Siriyakorn Phondongnok; Siriyakorn Phondongnok	企業管理碩士專班
2025	顧客關係管理於奢侈品市場之應用： Z 世代消費行為對品牌行銷策略之影響 The Application of Customer Relationship Management in the Luxury Market: Generation Z’s Consumer Behavior and Its Implications for Brand Strategy	李香怡; Hsiang Yi Lee	事業經營碩士在職學位學程

Showing results 1 to 3 of 3

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