Browsing by Author Yu-Syuan Chang
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| Publication Year | Title | Author(s) | Department |
|---|---|---|---|
| 2010 | 產品認證標示訊息對消費者態度、利益知覺、風險知覺、產品信任與購買意願之影響-以基改稻米為例 The Effect of Certification Label on Consumer Attitude、Benefit Perception、Risk Perception、Product Trust and Purchase Intention-In the Case of Genetically Modified Rice | Yu-Syuan Chang; 張郁瑄 | 生物產業傳播暨發展學研究所 |