Browsing by Author Hai-En Yen
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| Publication Year | Title | Author(s) | Department |
|---|---|---|---|
| 2022 | Podcast廣告影響購買意願之關鍵因素 — 以置入性廣告為例 Key Factors of Podcast Ads that Influence Purchase Intention - Take Embedded Advertising as an Example | Hai-En Yen; 顏海恩 | 國際企業學研究所 |