Browsing by Author Chi-Fanf Chen
Showing results 1 to 1 of 1
| Publication Year | Title | Author(s) | Department |
|---|---|---|---|
| 2008 | 國家文化對來源國與品牌權益間之干擾效果
以手機為例 The Moderating Effect of Country Culture to Relationship between the Country of Origin Effect on Brand Equity | Chi-Fanf Chen; 陳祺方 | 國際企業學研究所 |